# T-Fashion vs Heuritech

*Updated September 22, 2026. Written by T-Fashion. Heuritech is a trademark of its owner; T-Fashion is not affiliated.*

Heuritech and T-Fashion are both built by AI researchers and use similar approaches to analyze fashion imagery. Heuritech forecasts what consumers will wear, market by market, from social images. T-Fashion is an all-in-one workspace connecting trend data to collection direction, from runway research to tech packs.

## Best for

- **Heuritech:** Demand forecasts by market, up to 24 months out, for planners
- **T-Fashion:** The collection work, from runway research to tech pack, for designers
- **Both:** Planners use the forecast while design and product teams work in T-Fashion

## Where each one fits in the work

| Stage | Heuritech | T-Fashion |
| --- | --- | --- |
| Long-range foresight | Partly | No |
| Trend research | Yes | Yes |
| Runway references | No | Yes |
| Concepts and sketches | No | Yes |
| Team boards | No | Yes |
| Line plan review | No | Yes |
| Tech pack review | No | Yes |
| Demand and buying | Yes | No |

## Side by side

| Dimension | T-Fashion | Heuritech |
| --- | --- | --- |
| Built for | Design, merchandising and product teams | Planning and merchandising teams |
| Source | Runway shows across the globe | Social media images, daily |
| Forecast reach | Current and next seasons | Up to 24 months |
| Design tools | Explore, Studio, Moodboards, Agent | None listed |
| API | No | Yes, on Business and Enterprise |
| Pricing | $999 a month, month to month | From €12,000 a year |

## Where Heuritech is stronger

- **Market-level adoption forecasts.** Forecasted visibility and market share per attribute in eleven regions, up to 24 months ahead, is a planning tool T-Fashion does not attempt.
- **Social data.** Heuritech analyzes social media imagery to understand consumer preferences and support trend forecasts for future seasons.
- **API and history.** Weekly data points with up to six years of history feed internal models, BI tools and planning systems.
- **Luxury intelligence ecosystem.** As part of Luxurynsight, Heuritech sits next to luxury pricing, retail, news and watch intelligence products.

## Pricing

- **T-Fashion:** $999 / month. Professional is month-to-month with platform access, runway insights and shared boards for the team. Enterprise adds SSO, dedicated customer success, bespoke onboarding and early access to new features. Special pricing for fashion education.
- **Heuritech:** From €12,000 / year. Heuritech publishes starting prices: Essential from €12,000 per year for platform access, Business from €35,000 per year for platform and/or API with add-ons for women’s and men’s, clothing and shoes, and geographies, and Enterprise on request with brand tracking. Reports and education plans are quoted separately. Prices as shown on heuritech.com in September 2026. Heuritech’s FAQ describes prices as starting at a few thousand euros per month.

## What is Heuritech?

Heuritech is a Paris AI trend forecasting company founded in 2013 by two deep-learning PhDs and part of Luxurynsight Group since November 2024. Its models recognise garments, colors, prints and fabrics in millions of social media images a day from Instagram, RedNote and TikTok, then forecast the adoption of each attribute by market up to 24 months ahead. It sells the Trend Radar, Trend Themes and Market Insights modules, an API and reports, and publishes entry pricing.

## What is T-Fashion?

T-Fashion is an AI workspace for fashion teams. It covers the collection work from trend research to tech pack: analysis of every major fashion week by the next morning, search across 550K runway photos, AI concept design with technical flats, shared moodboards, and an Agent that writes season briefs and reviews line plans and tech packs with the runway evidence cited.

## The long version

### Supply side versus demand side

T-Fashion measures what designers put on the runway, which is the earliest structured signal a design team can act on. Heuritech measures what consumers wear and post, which is the signal a planner wants for volume decisions. The two are complementary, and neither is a substitute for the other in the job it was built for.

### Overnight readout versus weekly forecast

T-Fashion Insights finishes each show by the next morning. Heuritech refreshes weekly data points and forecasts up to 24 months out. If the question is what to sketch this week, the runway readout wins on timing. If the question is how much of a color to buy for a market next year, the forecast wins on horizon.

### Design tools versus a data feed

Heuritech delivers forecasts, dashboards, reports and an API. T-Fashion keeps the work inside the workspace: search the looks behind a signal in Explore, brief Studio for variants and technical flats, and pin everything to a shared Moodboard the team edits together.

### Similar entry price, different contract

Heuritech Essential starts at €12,000 a year and Business at €35,000 a year, on annual terms. T-Fashion Professional is $999 a month, month-to-month, so the entry cost is close but the commitment is not.

## Full comparison

| Dimension | T-Fashion | Heuritech |
| --- | --- | --- |
| What it is | AI workspace for fashion teams, from trend research to tech pack | AI trend forecasting platform built on social media image recognition |
| Workflow covered | Trend research, runway references, concept design, team boards, season briefs, line-plan and tech-pack review | Demand forecasts by market, trend themes, market insights and an API |
| Primary source | Runway, presentations and street style from 500 fashion weeks | Instagram, RedNote and TikTok posts, millions of images a day per Heuritech, plus fashion-week themes |
| How trends are called | Every look tagged and scored for visibility, growth and designer adoption | Attribute adoption forecast by market with the Next algorithm; 2,000 fashion attributes |
| Speed after a show | Full fashion week analysis ready by the next morning | Weekly data points; Trend Themes cover fashion weeks qualitatively with quantitative backing |
| Forecast horizon | Current and next seasons, from the latest shows | Up to 24 months ahead, with a 91% accuracy claim on its site |
| Evidence trail | Every signal links to its shows, looks, designers and Pantone TCX tones | Forecast curves and market share by attribute; social imagery as the underlying panel |
| Design tools | Explore visual search, Studio concept generation with technical flats, shared Moodboards, Agent | None listed; forecasts export as data, dashboards and reports |
| API | Not offered as a public API | Yes, on Business and Enterprise plans, with up to six years of history and two years of forecast |
| Geographies | Runway cities worldwide; signals filter by city, season and designer | Europe, UK, US, Middle East, China, India, South Korea, Japan, Brazil, South East Asia |
| Pricing | $999 per month, month-to-month; Enterprise on request | Published: Essential from €12,000 per year, Business from €35,000 per year, Enterprise on request |
| Free trial | Walkthrough on your own season, then activation | Demo only |

## FAQ

**Is T-Fashion a Heuritech alternative?**
They do different jobs. Heuritech forecasts what consumers will adopt by market up to 24 months ahead, which serves planning. T-Fashion is where a fashion team does the collection work: trend research from every show, runway references, Studio concepts, shared moodboards, season briefs and line-plan and tech-pack review. Many teams use one for planning and the other for the collection.

**How does Heuritech pricing compare to T-Fashion?**
Both publish pricing. Heuritech Essential starts at €12,000 per year and Business at €35,000 per year on annual terms. T-Fashion Professional is $999 per month, month-to-month, with Enterprise on request. At entry level the annual cost is similar; the difference is the contract length and what is included.

**Which data source is better, runway or social media?**
They answer different questions. Runway data is the earliest clear view of design direction and is complete by the morning after each show. Social media data reflects consumer adoption and supports volume and timing decisions. Design teams tend to start from the runway; planning teams tend to start from demand.

**Does T-Fashion have an API like Heuritech?**
No. T-Fashion is a workspace with Insights, Explore, Studio, Moodboards and Agent. Heuritech offers an API with weekly data points on Business and Enterprise plans.

**Does Heuritech offer design tools?**
Heuritech does not list concept generation, visual search or moodboards. Its outputs are forecasts, dashboards, reports and API data. T-Fashion includes Studio for concept variants and technical flats, Explore for visual search and shared Moodboards.

**When is Heuritech the better choice?**
When you plan volumes and timing by market, need forecasts up to two years out, want Chinese social data, or need an API for your own models. T-Fashion is the better choice when your decisions start from the runway and end in design work.

## Sources

Heuritech facts were checked on September 22, 2026 against these public pages:

1. [Heuritech homepage](https://www.heuritech.com/) (positioning, accuracy claim, attribute count)
2. [Heuritech pricing](https://www.heuritech.com/pricing/) (Essential, Business and Enterprise plans)
3. [Heuritech FAQ](https://www.heuritech.com/faq/) (data sources, geographies, named customers)
4. [Heuritech Suite](https://www.heuritech.com/heuritech-suite/) (Trend Radar, Trend Themes, Market Insights)
5. [Heuritech Market Insights and API](https://heuritech.com/heuritech-market-insights/) (weekly data points, history and forecast range)
6. [24-month forecasting announcement](https://heuritech.com/press/24-month-fashion-trend-forecasting/) (horizon, Next algorithm)
7. [Heuritech joins Luxurynsight, December 2024](https://heuritech.com/press/heuritech-joins-luxurynsight/) (ownership)
8. [Heuritech about us](https://heuritech.com/company-about-us/) (founding, Paris address)

Canonical: https://tfashion.ai/compare/heuritech