# Chocolate Color Trend, Fall 2026 Runways Source: https://tfashion.ai/runway/fw26/chocolate Data refreshed: October 2, 2026 Chocolate appeared in 22.5% of looks at the FW26 womenswear shows, about the same as FW25 (21.6%). 377 designers showed it across 3,003 looks. ## Numbers - Share of looks: 22.5% - Share in FW25: 21.6% - Change: +0.9 pts (steady) - Looks: 3,003 - Designers: 377 - Rank: #2 of 39 key colors by share of looks - Closest Pantone: 19-1214 TCX (#5C3E35) ## In the press Chocolate came up in 55 articles from Vogue, WWD, Coveteur and 22 more. In the data it was in 22.5% of looks, about the same as FW25 (21.6%). - Vogue, 2026-02-27: [Sportmax Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/sportmax). Sportmax combined glossy brown leather with purple fabric in reversible arrangements of oversized parka layers. - Vogue, 2026-02-26: [Duro Olowu Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/duro-olowu). Duro Olowu paired toffee brown with white in abstract coral-inspired prints. - WWD, 2026-02-22: [Simone Rocha Fall 2026: Down to Earth](https://wwd.com/runway/fall-2026/london/simone-rocha/review/). A chocolate brown coat in a military style has a full skirt and a Victorian touch. - WWD, 2026-02-22: [Toga Fall 2026: Material Mashups to the Fore](https://wwd.com/runway/fall-2026/london/toga/review/). Toga used brown with spots for a skirt suit cut with an uneven hem. - Coveteur, 2026-03-05: [Peplum & Sheer Lace At Paris Fashion Week](https://coveteur.com/paris-fashion-week-trends-fall-winter-2026). Alaïa showed a single-breasted overcoat in chocolate brown croc-effect leather, one of the standout leather looks. - Monocle, 2026-03-02: [Our 10 favourite shows from Milan Fashion Week autumn/winter 2026](https://monocle.com/fashion/best-shows-milan-fashion-week-aw26/). Monocle identifies chocolate within Tod's warm palette and brown among Max Mara's long coats. - Wallpaper*, 2026-02-24: [London Fashion Week A/W 2026: the standout shows and highlights](https://www.wallpaper.com/fashion-beauty/standout-shows-and-highlights-of-london-fashion-week-lfw-aw-2026). Selasi reused brown fleece jersey; Goyagoma offered a chocolate suede trench at Fashion East. - Numéro, 2026-02-24: [Fashion Week: Takeaways from the Fall/Winter 2026-2027 shows in London](https://numero.com/en/fashion/fashion-week-en/fashion-week-london-fall-winter-2026-2027-shows/). Johanna Parv included brown in a restrained palette for technical clothing. - Marie Claire, 2026-02-19: [The 10 New York Fashion Week Color Trends Set to Define Fall 2026, According to Pantone](https://www.marieclaire.com/fashion/pantone-new-york-fashion-week-fall-2026-fashion-color-trends/). Red mahogany, which merges cherry red with chocolate brown, is one of the ten colors. - Wallpaper*, 2026-02-12: [The best shows of New York Fashion Week A/W 2026](https://www.wallpaper.com/fashion-beauty/best-shows-new-york-fashion-week-aw-2026). Wallpaper* describes brown among the colors in a Diotima gown inspired by Wifredo Lam. - i-D, 2026-02-09: [All the Happenings at Copenhagen Fashion Week](https://i-d.co/article/copenhagen-fashion-week-fall-2026/). A leather beret in chocolate brown crowned a Garment outfit with a black bubble skirt and a wool knit. - 10 Magazine, 2026-02-07: [10 Brands We Loved from Copenhagen Fashion Week](https://germany.10magazine.com/en_gb/10-brands-we-loved-from-copenhagen-fashion-week/). Holzweiler's velvet-coated denim came in bordeaux plus warm, earthy brown shades. - Who What Wear, 2026-02-03: [I Just Got Back From Copenhagen Fashion Week—These Are the 6 Runway Trends I Know Will Prevail Next Season](https://www.whowhatwear.com/fashion/runway/copenhagen-fashion-week-autumn-winter-2026-trends). Caro Editions added dotted tights in chocolate brown to its lace, bows and padded shoulders. - 10 Magazine, 2026-03-07: [Lanvin: Ready-To-Wear FW26](https://usa.10magazine.com/lanvin-ready-to-wear-fw26/). Lanvin included deep brown alongside dark gray tones. - Numéro, 2026-03-06: [Versatile fashion at the Marie Adam-Leenaerdt show](https://numero.com/en/fashion/fashion-week-en/marie-adam-leenaerdt-fall-winter-2026-2027show-paris-versatile-fashion/). Marie Adam-Leenaerdt included a reversible brown fur coat. - Coveteur, 2026-03-03: [Austerity & Architecture At Saint Laurent](https://coveteur.com/saint-laurent-fall-winter-2026). Suits and lace appeared in chocolate shades, next to rust and mahogany tones. - FashionNetwork, 2026-02-27: [Milan Fashion Thursday: Prada, Max Mara, Boss, Emporio, Marni, and Cavalli](https://us.fashionnetwork.com/news/Milan-fashion-thursday-prada-max-mara-boss-emporio-marni-and-cavalli,1811162.html). FashionNetwork includes dark brown in Max Mara's muted medieval-inspired palette. - FashionNetwork, 2026-02-27: [Milan Fashion Week Friday: Tod's, Sportmax, and Malo](https://ww.fashionnetwork.com/news/Milan-fashion-week-friday-tod-s-sportmax-and-malo,1811429.html). FashionNetwork describes chocolate brown leather in Tod's panel-built dresses. - The Zoe Report, 2026-02-11: [Ralph Lauren's Fall/Winter 2026 Show Was A Frontier Fantasy](https://www.thezoereport.com/fashion/ralph-lauren-fallwinter-2026-show-review). The Zoe Report describes Ralph Lauren opening with a matching brown tweed corset and pencil skirt. - Wonderland, 2026-01-29: [On a School Trip with Paolina Russo](https://www.wonderlandmagazine.com/2026/01/29/on-a-school-trip-with-paolina-russo/). Paolina Russo brought brown into its school-trip palette alongside fuchsia and pastel rainbow knits. - ELLE Singapore, 2026-03-04: [The ELLE Word: Milan Fashion Week Fall/Winter 2026](https://elle.com.sg/fashion/milan-fashion-week-fall-winter-2026-review/). ELLE identifies chocolate as a principal shade in Tod's warm fall palette. - Gulf News (The Kurator), 2026-03-03: [The Kurator's Milan Fashion Week Autumn/Winter 2026 round-up](https://gulfnews.com/the-kurator/style/the-kurators-milan-fashion-week-autumnwinter-2026-round-up-1.500461911). The Kurator identifies chocolate among Tod's warm natural colors. - Whitewall, 2026-03-03: [Fall Winter 2026 Milan Collections Rooted in Craft and Tailoring](https://whitewall.art/fashion/milan-fall-winter-2026-collections-rooted-in-craft/). Whitewall describes deep brown gradients at Ferrari and chocolate among Tod's colors. - Whitewall, 2026-02-25: [The Collections that Defined London Fashion Week: Rebellion and Identity Revisited](https://whitewall.art/fashion/autumn-winter-2026-london-embraces-identity-and-rebellion/). Emilia Wickstead used brown birdseye wool within her restrained tailoring palette. - TheIndustry.fashion, 2026-02-21: [LFW AW26: Highlights from Labrum, Bora Aksu, Lueder and more...](https://www.theindustry.fashion/lfw-aw26-highlights-from-labrum-bora-aksu-lueder-and-more/). Sinead Gorey included brown within a palette drawn from an Irish pub. - Daily Front Row, 2026-02-17: [UPDATED: 19 Breakout Trends From the Fall 2026 NYFW Shows](https://fashionweekdaily.com/new-york-fashion-week-fall-2026-trends/). Ralph Lauren argued for brown from top to bottom, in daywear and evening. - Because Magazine, 2026-02-03: [Caroline Issa's First Foray into Copenhagen Fashion Week](https://www.becauselondon.com/articles/fashion/2026-winter/copenhagen-fashion-week-fw26/). Baum und Pferdgarten's aviation looks included chocolate-brown leather jackets and flight suits, which gave way to velvet dresses. - RUSSH, 2026-01-30: [All the highlights from Copenhagen Fashion Week AW26](https://www.russh.com/copenhagen-fashion-week-aw26-highlights/). Nicklas Skovgaard balanced light pink, green and yellow tones with deep brown. - WGSN: [WGSN Fashion data: Catwalk trend confirmations for women’s A/W 26/27](https://www.wgsn.com/en/blog/catwalk-trend-confirmations-womens-w-26-27). Deep browns sat alongside black as long-lasting, versatile base colours. - Daily Front Row, 2026-03-04: [Antonin Tron Debuts His First Collection for Balmain](https://fashionweekdaily.com/antonin-tron-balmain-fall-2026/). Balmain combined earthy brown shades with black and occasional green. - HUMBLE Magazine, 2026-02-15: [Henrik Vibskov AW26: Frog Carry Frog Is a Runway About Shared Weight](https://www.humblemagazine.com/artfashion/henrik-vibskov-aw26-frog-carry-frog). Henrik Vibskov grounded its colour palette in soil brown alongside pond green and bright orange. - Fashionotography, 2026-02-15: [Michelle Rhee sharpens the edge at 3.1 Phillip Lim for Fall 2026](https://fashionotography.com/michelle-rhee-3-1-phillip-lim-fall-2026/). Fashionotography describes 3.1 Phillip Lim developing eel textured imitation leather in muted brown. - Fashionotography, 2026-02-14: [Joan of Park Avenue: Ralph Lauren's rugged romance for Fall 2026](https://fashionotography.com/ralph-laurens-rugged-romance-for-fall-2026/). Fashionotography describes Ralph Lauren closing with a halter neck evening dress made from brown velvet. - Goldfoil Magazine, 2026-02-08: [Nicklas Skovgaard AW26 Runway Features HOFF Sneakers at Copenhagen Fashion Week](https://www.goldfoil.eu/runway/nicklas-skovgaard-aw26-copenhagen-fashion-week). Nicklas Skovgaard used brown alongside deep grey and black to temper its brighter colours. - The Impression: [Saint Laurent Fall 2026 Fashion Show Review](https://theimpression.com/saint-laurent-fall-2026-fashion-show-review/). Wipe-clean transparent vinyl came in auburn and chocolate shades, cut as belted outerwear. - The Impression: [Gabriela Hearst Fall 2026 Fashion Show Review](https://theimpression.com/gabriela-hearst-fall-2026-fashion-show-review/). Chocolate featured in the main palette alongside camel, cream and black. - Vogue, 2026-02-26: [Max Mara Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/max-mara). Max Mara showed a floor-length brown cashmere-wool garment with suede shoulder patches. - Vogue, 2026-02-25: [Ahluwalia Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/ahluwalia-studio). Rich chocolate brown joins wine and burnt orange in softened utilitarian tailoring. - Vogue, 2026-02-23: [Conner Ives Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/conner-ives). The leaf-covered chiffon dress is in chocolate brown. - Vogue, 2026-02-22: [Emilia Wickstead Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/emilia-wickstead). Emilia Wickstead layered a brown collared sweater under a checked shirt. - Vogue, 2026-02-15: [Cult Gaia Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/cult-gaia). A boxy chocolate brown leather jacket was paired with a beaded miniskirt. - Vogue, 2026-02-13: [Tanner Fletcher Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/tanner-fletcher). Vogue describes Tanner Fletcher decorating a brown suit with vintage duck brooches. - WWD, 2026-02-10: [Ralph Lauren Fall 2026: Renaissance Man](https://wwd.com/runway/fall-2026/new-york/ralph-lauren/review/). WWD describes Ralph Lauren closing with a brown velvet halter gown. - Vogue, 2026-02-09: [Donna Karan Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/donna-karan). Vogue includes espresso brown among Donna Karan monochrome outfits. - Vogue, 2026-01-29: [Aiayu Copenhagen Fall 2026 Collection](https://www.vogue.com/fashion-shows/copenhagen-fall-2026/aiayu). Aiayu ended its sequence of natural colour groups with brown looks. - Vogue, 2026-01-28: [The Garment Copenhagen Fall 2026 Collection](https://www.vogue.com/fashion-shows/copenhagen-fall-2026/the-garment). The Garment used brown leather for a bomber paired with herringbone tweed trousers. - Vogue, 2026-01-28: [Baum und Pferdgarten Copenhagen Fall 2026 Collection](https://www.vogue.com/fashion-shows/copenhagen-fall-2026/baum-und-pferdgarten). A chocolate brown leather jacket was matched with a skirt in the same shade, among the more successful looks. - Vogue, 2026-01-27: [Caro Editions Copenhagen Fall 2026 Collection](https://www.vogue.com/fashion-shows/copenhagen-fall-2026/caro-editions). Caro Editions added lace-covered printed trim to a brown velvet jacket and a matching hat. - 10 Magazine, 2026-03-06: [Schiaparelli: Ready-To-Wear FW26](https://usa.10magazine.com/schiaparelli-ready-to-wear-fw26/). Schiaparelli used brown satin and a deep brown tailcoat. - 10 Magazine, 2026-03-05: [Stella McCartney: Ready-To-Wear FW26](https://usa.10magazine.com/stella-mccartney-ready-to-wear-fw26/). Stella McCartney used chocolate as a grounding neutral beside camel and gray. - FashionNetwork, 2026-02-26: [Missoni and its ode to the Milanese spirit](https://us.fashionnetwork.com/news/Missoni-and-its-ode-to-the-milanese-spirit,1810808.html). Missoni blended brown with other dense earthy shades to create deceptively solid-looking colors. - Wallpaper*, 2026-02-22: [Monster ballgowns, Irish folklore and an Adidas collab: inside Simone Rocha's latest runway show](https://www.wallpaper.com/fashion-beauty/simone-rocha-aw-2026-lfw-review). Simone Rocha trimmed coats and sleeves with curly brown faux fur. - 10 Magazine, 2026-02-22: [Johanna Parv: Ready-To-Wear AW26](https://10magazine.com/johanna-parv-ready-to-wear-aw26/). Johanna Parv used brown for its city-focused technical clothing. - 10 Magazine, 2026-02-12: [Collina Strada Fall 2026: The World is a Vampire](https://usa.10magazine.com/collina-strada-fall-2026-review/). A chocolate-colored painted chiffon dress was among the highlights. - Daily Front Row, 2026-02-16: [Is Calvin Klein Collection the Most Hated Show of NYFW?](https://fashionweekdaily.com/calvin-klein-fall-2026-review-roundup/). Daily Front Row recounts a critic describing a cocoa brown work jacket at Calvin Klein. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Ralph Lauren: 54 - undercover: 43 - Saint Laurent: 39 - 374 more designers in T-Fashion ## Other seasons - [SS27](https://tfashion.ai/runway/ss27/chocolate): 5.6% of looks - [SS26](https://tfashion.ai/runway/ss26/chocolate): 12.1% of looks ## By fashion week - Paris: 22.3% of looks (1,248 looks) - Milan: 25.6% of looks (608 looks) - New York: 23.2% of looks (768 looks) - London: 15.3% of looks (252 looks) ## Worn with - Pants (apparel): 32% of the trend's looks - Jacket (apparel): 19% of the trend's looks - Floral (pattern): 7% of the trend's looks - Abstract (pattern): 7% of the trend's looks - Twill (fabric): 32% of the trend's looks - Leather (fabric): 11% of the trend's looks ## Runway looks 11 of 3,003 looks. Every look is in T-Fashion. - Christopher John Rogers look 3, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/christopher-john-rogers/ready_to_wear_womenswear/photos/0003-74fc2154.jpg?format=auto&width=640 - Awge look 13, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/new-york/awge/ready_to_wear/photos/0013-d181d100.jpg?format=auto&width=640 - Loro Piana look 37, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/loro-piana/ready_to_wear/photos/0037-984c1a28.jpg?format=auto&width=640 - Mithridate look 30, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/london/mithridate/ready_to_wear/photos/0030-f78487b0.jpg?format=auto&width=640 - Magda Butrym look 5, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/magda-butrym/ready_to_wear_womenswear/photos/0005-19f19030.jpg?format=auto&width=640 - Yigal Azrouël look 7, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/new-york/yigal-azrouel/ready_to_wear_womenswear/photos/0007-d76a576e.jpg?format=auto&width=640 - Tom Ford look 39, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/tom-ford/ready_to_wear/photos/0039-86bbfad4.jpg?format=auto&width=640 - Carven look 3, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/carven/ready_to_wear_womenswear/photos/0003-855e85a8.jpg?format=auto&width=640 - Jil Sander look 44, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/jil-sander/ready_to_wear/photos/0044-973a4b61.jpg?format=auto&width=640 - Ujoh look 15, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/ujoh/ready_to_wear_womenswear/photos/0015-8065b4d4.jpg?format=auto&width=640 - Rowen Rose look 57, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/rowen-rose/ready_to_wear/photos/0057-c09e05df.jpg?format=auto&width=640 ## FAQ **How popular was chocolate at the FW26 womenswear shows?** Chocolate appeared in 3,003 looks from 377 designers. That is 22.5% of all looks T-Fashion analyzed for the FW26 womenswear shows. **Is chocolate a trend for fall 2026?** Steady on the runways. Its share of looks is 22.5%, about the same as FW25 (21.6%). **Which designers showed the most chocolate for FW26?** Ralph Lauren (54 looks), undercover (43 looks) and Saint Laurent (39 looks). **Which fashion week showed the most chocolate?** Milan, where 25.6% of looks carried it (608 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Fall/Winter 2026 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with FW25. ## Related trends - [Charcoal](https://tfashion.ai/runway/fw26/charcoal): 8.0% of looks - [Pine Green](https://tfashion.ai/runway/fw26/pine-green): 2.3% of looks - [Mustard](https://tfashion.ai/runway/fw26/mustard) - [Ecru](https://tfashion.ai/runway/fw26/ecru) - [Wine](https://tfashion.ai/runway/fw26/wine) - [Apricot](https://tfashion.ai/runway/fw26/apricot) - [Champagne](https://tfashion.ai/runway/fw26/champagne) - [Botanical Green](https://tfashion.ai/runway/fw26/botanical-green) This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).