# Chocolate Color Trend, Fall 2026 · London Fashion Week Source: https://tfashion.ai/runway/fw26/london/chocolate Data refreshed: October 2, 2026 Chocolate appeared in 15.3% of looks at the London Fashion Week FW26 womenswear shows, about the same as FW25 (14.9%). 47 designers showed it across 252 looks. ## Numbers - Share of looks: 15.3% - Share in FW25: 14.9% - Change: +0.4 pts (steady) - Looks: 252 - Designers: 47 - Rank: #2 of 21 key colors by share of looks - Closest Pantone: 19-1214 TCX (#5C3E35) ## In the press Chocolate came up in 12 articles from Vogue, WWD, Wallpaper* and 4 more. In the data it was in 15.3% of looks, about the same as FW25 (14.9%). - Vogue, 2026-02-26: [Duro Olowu Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/duro-olowu). Duro Olowu paired toffee brown with white in abstract coral-inspired prints. - Vogue, 2026-02-25: [Ahluwalia Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/ahluwalia-studio). Rich chocolate brown joins wine and burnt orange in softened utilitarian tailoring. - WWD, 2026-02-22: [Simone Rocha Fall 2026: Down to Earth](https://wwd.com/runway/fall-2026/london/simone-rocha/review/). A chocolate brown coat in a military style has a full skirt and a Victorian touch. - WWD, 2026-02-22: [Toga Fall 2026: Material Mashups to the Fore](https://wwd.com/runway/fall-2026/london/toga/review/). Toga used brown with spots for a skirt suit cut with an uneven hem. - Wallpaper*, 2026-02-24: [London Fashion Week A/W 2026: the standout shows and highlights](https://www.wallpaper.com/fashion-beauty/standout-shows-and-highlights-of-london-fashion-week-lfw-aw-2026). Selasi reused brown fleece jersey; Goyagoma offered a chocolate suede trench at Fashion East. - Numéro, 2026-02-24: [Fashion Week: Takeaways from the Fall/Winter 2026-2027 shows in London](https://numero.com/en/fashion/fashion-week-en/fashion-week-london-fall-winter-2026-2027-shows/). Johanna Parv included brown in a restrained palette for technical clothing. - Wallpaper*, 2026-02-22: [Monster ballgowns, Irish folklore and an Adidas collab: inside Simone Rocha's latest runway show](https://www.wallpaper.com/fashion-beauty/simone-rocha-aw-2026-lfw-review). Simone Rocha trimmed coats and sleeves with curly brown faux fur. - 10 Magazine, 2026-02-22: [Johanna Parv: Ready-To-Wear AW26](https://10magazine.com/johanna-parv-ready-to-wear-aw26/). Johanna Parv used brown for its city-focused technical clothing. - Whitewall, 2026-02-25: [The Collections that Defined London Fashion Week: Rebellion and Identity Revisited](https://whitewall.art/fashion/autumn-winter-2026-london-embraces-identity-and-rebellion/). Emilia Wickstead used brown birdseye wool within her restrained tailoring palette. - TheIndustry.fashion, 2026-02-21: [LFW AW26: Highlights from Labrum, Bora Aksu, Lueder and more...](https://www.theindustry.fashion/lfw-aw26-highlights-from-labrum-bora-aksu-lueder-and-more/). Sinead Gorey included brown within a palette drawn from an Irish pub. - Vogue, 2026-02-23: [Conner Ives Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/conner-ives). The leaf-covered chiffon dress is in chocolate brown. - Vogue, 2026-02-22: [Emilia Wickstead Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/emilia-wickstead). Emilia Wickstead layered a brown collared sweater under a checked shirt. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Central Saint Martins M.a.: 23 - Sinead Gorey: 17 - Selasi: 15 - 44 more designers in T-Fashion ## Other seasons - [SS27](https://tfashion.ai/runway/ss27/london/chocolate): 5.2% of looks - [SS26](https://tfashion.ai/runway/ss26/london/chocolate): 10.0% of looks ## Worn with - Pants (apparel): 31% of the trend's looks - Dress (apparel): 28% of the trend's looks - Abstract (pattern): 12% of the trend's looks - Floral (pattern): 9% of the trend's looks - Twill (fabric): 31% of the trend's looks - Satin (fabric): 11% of the trend's looks ## Runway looks 11 of 252 looks. Every look is in T-Fashion. - Mithridate look 30, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/london/mithridate/ready_to_wear/photos/0030-f78487b0.jpg?format=auto&width=640 - Tove look 40, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/london/tove/ready_to_wear_womenswear/photos/0040-f3d915a2.jpg?format=auto&width=640 - Selasi look 2, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/london/selasi/ready_to_wear_womenswear/photos/0002-7390ca4f.jpg?format=auto&width=640 - Ahluwalia look 1, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/london/ahluwalia/ready_to_wear/photos/0001-473a07a0.jpg?format=auto&width=640 - Roksanda look 5, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/london/roksanda/ready_to_wear_womenswear/photos/0005-2674511e.jpg?format=auto&width=640 - Emilia Wickstead look 12, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/london/emilia-wickstead/ready_to_wear_womenswear/photos/0012-295a69e7.jpg?format=auto&width=640 - Johanna Parv look 21, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/london/johanna-parv/ready_to_wear_womenswear/photos/0021-31bccea8.jpg?format=auto&width=640 - Paul Costelloe look 24, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/london/paul-costelloe/ready_to_wear_womenswear/photos/0024-5c3d1030.jpg?format=auto&width=640 - Thevxlley look 14, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/london/thevxlley/ready_to_wear/photos/0014-53ae5f56.jpg?format=auto&width=640 - Conner Ives look 17, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/london/conner-ives/ready_to_wear/photos/0017-dc3a0a9f.jpg?format=auto&width=640 - Joseph look 26, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/london/joseph/ready_to_wear_womenswear/photos/0026-10ecd379.jpg?format=auto&width=640 ## FAQ **How popular was chocolate at the London Fashion Week FW26 womenswear shows?** Chocolate appeared in 252 looks from 47 designers. That is 15.3% of all looks T-Fashion analyzed for the London Fashion Week FW26 womenswear shows. **Is chocolate a trend for fall 2026?** Steady on the runways. Its share of looks is 15.3%, about the same as FW25 (14.9%). **Which designers showed the most chocolate for FW26?** Central Saint Martins M.a. (23 looks), Sinead Gorey (17 looks) and Selasi (15 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Fall/Winter 2026 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with FW25. ## Related trends - [Smoke](https://tfashion.ai/runway/fw26/london/smoke): 10.1% of looks - [Olive](https://tfashion.ai/runway/fw26/london/olive): 3.2% of looks - [Beige Twins](https://tfashion.ai/runway/fw26/london/beige-twins): 7.3% of looks - [Midnight Blue](https://tfashion.ai/runway/fw26/london/midnight-blue): 5.4% of looks - [Ecru](https://tfashion.ai/runway/fw26/london/ecru) - [Sand](https://tfashion.ai/runway/fw26/london/sand): 5.0% of looks - [Pine Green](https://tfashion.ai/runway/fw26/london/pine-green) - [Camel](https://tfashion.ai/runway/fw26/london/camel) This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).