# Chocolate Menswear Color Trend, Fall 2026 Runways Source: https://tfashion.ai/runway/fw26/menswear/chocolate Data refreshed: October 2, 2026 Chocolate appeared in 27.4% of looks at the FW26 menswear shows, about the same as FW25 (29.2%). 244 designers showed it across 1,659 looks. ## Numbers - Share of looks: 27.4% - Share in FW25: 29.2% - Change: −1.8 pts (steady) - Looks: 1,659 - Designers: 244 - Rank: #2 of 39 key colors by share of looks - Closest Pantone: 19-1214 TCX (#5C3E35) ## In the press Chocolate came up in 20 articles from Vogue, WWD, FashionNetwork and 9 more. In the data it was in 27.4% of looks, about the same as FW25 (29.2%). - Vogue, 2026-02-21: [Derrick Fall 2026 Menswear Collection](https://www.vogue.com/fashion-shows/fall-2026-menswear/derrick). Derrick cut tailored wool trousers in brown alongside olive and gray versions. - Vogue, 2026-02-15: [Todd Snyder Fall 2026 Menswear Collection](https://www.vogue.com/fashion-shows/fall-2026-menswear/todd-snyder). Vogue describes a substantial brown cashmere coat reaching nearly to the floor at Todd Snyder. - WWD, 2026-01-18: [Prada Men’s Fall 2026: Really Slim — and Shady](https://wwd.com/runway/mens-fall-2026/milan/prada/review/). Prada used wrinkled brown leather for a padded coat and a blouson jacket. - FashionNetwork, 2026-02-03: [Deeny's Dozen: the 12 best menswear collections of 2026](https://us.fashionnetwork.com/news/Deeny-s-dozen-the-12-best-menswear-collections-of-2026,1804075.html). FashionNetwork describes brown Zegna suits and Ralph Lauren's brown three-piece tailoring. - Wallpaper*, 2026-01-20: [The standout shows of Milan Fashion Week Men's A/W 2026, from Zegna to Prada](https://www.wallpaper.com/fashion-beauty/milan-fashion-week-aw-2026-best-of-highlights). Wallpaper* describes Zegna using classic brown alongside charcoal and black. - AnOther, 2026-01-28: [At Saint Laurent, a Dynamic, Elastic Reflection of Masculine Sexuality](https://www.anothermag.com/fashion-beauty/16925/saint-laurent-autumn-winter-2026-show-review-anthony-vaccarello). The palette avoided black for bitter chocolate, deep brown and midnight tones. - 10 Magazine, 2026-01-25: [Hermès: Menswear AW26](https://usa.10magazine.com/hermes-menswear-aw26/). One shearling parka was dark chocolate on the outside and bright pink inside. - Luxus Magazine, 2026-02-20: [What to remember about the Men’s Fashion Week autumn-winter 2026-27?](https://magazine.luxus-plus.com/en/what-to-remember-about-the-mens-fashion-week-autumn-winter-2026-27/). Brown emerged as the dominant hue of the season at Louis Vuitton, in a collection of beige, grey and brown. - MR Magazine, 2026-02-18: [NYFW MENSWEAR COLLECTIONS REVIEW PART ONE | JOCKS & NERDS REDUX](https://mr-mag.com/nyfw-menswear-collections-review-part-one-jocks-nerds-redux/). MR Magazine describes A. Potts adding maple brown to its mostly dark palette. - 1 Granary, 2026-02-21: [LCF MA FASHION 2026: THE BODY UNDER PRESSURE](https://1granary.com/designers-3/graduate-shows/lcf-ma-fashion-2026-the-body-under-pressure/). Kechen Yu at London College of Fashion used dark brown among the colors of anatomy-inspired men's tailoring. - Harper’s Bazaar, 2026-02-12: [Public School Presents Its First Ready-to-Wear Collection in Seven Years](https://www.harpersbazaar.com/fashion/a70331300/public-school-fall-2026-new-york-fashion-week-return/). Harper's Bazaar describes Public School using brown for coordinated leather outerwear and trousers. - Fashion Forum, 2026-01-29: [Sunflower Celebrates Experience Rather than Performance in a Low Key but Elevated Show](https://fashionforum.dk/2026/01/29/sunflower-celebrates-experience-rather-than-performance-in-a-low-key-but-elevated-show/). Sunflower added chestnut brown accents to a palette led by olive, faded black and washed blue. - Design Scene, 2026-01-24: [Officine Générale Fall Winter 2026: Essentialism at École Duperré](https://www.designscene.net/2026/01/officine-generale-fall-winter-2026.html). Browns dominated, from a rich chocolate shade through to taupe, with grey and cream accents. - Vogue, 2026-02-12: [A. Potts Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/apotts). Vogue describes brown among the neutral colors in the genderless A. Potts collection. - Vogue, 2026-01-19: [Giorgio Armani Fall 2026 Menswear Collection](https://www.vogue.com/fashion-shows/fall-2026-menswear/giorgio-armani). Giorgio Armani introduced brown-toned looks before exploring less familiar purple outerwear. - Vogue, 2026-01-19: [Canali Fall 2026 Menswear Collection](https://www.vogue.com/fashion-shows/fall-2026-menswear/canali). Canali began with washed browns before moving into cooler and deeper evening palettes. - Vogue, 2026-01-18: [Prada Fall 2026 Menswear Collection](https://www.vogue.com/fashion-shows/fall-2026-menswear/prada). Prada showed two padded brown leather jackets with creased, aged-looking surfaces. - Vogue, 2026-01-18: [Etro Fall 2026 Menswear Collection](https://www.vogue.com/fashion-shows/fall-2026-menswear/etro). Etro used dense brown tones within its forest-at-dusk palette. - Vogue, 2026-01-16: [Zegna Fall 2026 Menswear Collection](https://www.vogue.com/fashion-shows/fall-2026-menswear/ermenegildo-zegna). Zegna used deep brown across cardigan coats and sweaters referencing 1970s dressing. - Vogue, 2026-01-16: [Umit Benan Fall 2026 Menswear Collection](https://www.vogue.com/fashion-shows/fall-2026-menswear/umit-benan). Umit Benan included washed brown tones among its tactile, memory-driven fabric choices. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - undercover: 44 - Giorgio Armani: 38 - zegna: 35 - 241 more designers in T-Fashion ## Other seasons - [SS27](https://tfashion.ai/runway/ss27/menswear/chocolate): 9.3% of looks - [SS26](https://tfashion.ai/runway/ss26/menswear/chocolate): 17.7% of looks ## By fashion week - Paris: 26.1% of looks (811 looks) - Milan: 34.2% of looks (569 looks) - New York: 22.7% of looks (158 looks) - London: 15.1% of looks (64 looks) ## Worn with - Pants (apparel): 49% of the trend's looks - Jacket (apparel): 29% of the trend's looks - Striped (pattern): 7% of the trend's looks - Abstract (pattern): 4% of the trend's looks - Twill (fabric): 49% of the trend's looks - Leather (fabric): 12% of the trend's looks ## Runway looks 11 of 1,659 looks. Every look is in T-Fashion. - Mordecai look 12, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/mordecai/ready_to_wear_menswear/photos/0012-eadc448b.jpg?format=auto&width=640 - Rowen Rose look 32, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/rowen-rose/ready_to_wear/photos/0032-0abe24ca.jpg?format=auto&width=640 - Lemaire look 61, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/lemaire/ready_to_wear/photos/0061-317a17d6.jpg?format=auto&width=640 - Hed Mayner look 8, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/hed-mayner/ready_to_wear/photos/0008-3decddd1.jpg?format=auto&width=640 - Palomo Spain look 16, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/new-york/palomo-spain/ready_to_wear/photos/0016-a7b7b9ca.jpg?format=auto&width=640 - Soshiotsuki look 6, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/soshiotsuki/ready_to_wear_menswear/photos/0006-bcda240a.jpg?format=auto&width=640 - Ferrari look 28, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/ferrari/ready_to_wear/photos/0028-154c9b6f.jpg?format=auto&width=640 - Brioni look 12, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/brioni/ready_to_wear_menswear/photos/0012-1aa9dca6.jpg?format=auto&width=640 - Études Studio look 33, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/etudes-studio/ready_to_wear_menswear/photos/0033-184aa445.jpg?format=auto&width=640 - Tokyo James look 2, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/tokyo-james/ready_to_wear/photos/0002-a4b6e2d3.jpg?format=auto&width=640 - Carven look 1, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/carven/ready_to_wear_womenswear/photos/0001-06a37dd7.jpg?format=auto&width=640 ## FAQ **How popular was chocolate at the FW26 menswear shows?** Chocolate appeared in 1,659 looks from 244 designers. That is 27.4% of all looks T-Fashion analyzed for the FW26 menswear shows. **Is chocolate a trend for fall 2026?** Steady on the runways. Its share of looks is 27.4%, about the same as FW25 (29.2%). **Which designers showed the most chocolate for FW26?** undercover (44 looks), Giorgio Armani (38 looks) and zegna (35 looks). **Which fashion week showed the most chocolate?** Milan, where 34.2% of looks carried it (569 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Fall/Winter 2026 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with FW25. ## Related trends - [Charcoal](https://tfashion.ai/runway/fw26/menswear/charcoal): 16.1% of looks - [Pine Green](https://tfashion.ai/runway/fw26/menswear/pine-green): 3.5% of looks - [Smoke](https://tfashion.ai/runway/fw26/menswear/smoke): 10.4% of looks - [Steel](https://tfashion.ai/runway/fw26/menswear/steel): 12.0% of looks - [Scarlet](https://tfashion.ai/runway/fw26/menswear/scarlet) - [Mustard](https://tfashion.ai/runway/fw26/menswear/mustard) - [Black](https://tfashion.ai/runway/fw26/menswear/black): 56.0% of looks - [White](https://tfashion.ai/runway/fw26/menswear/white): 16.9% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).