# Chocolate Menswear Color Trend, Fall 2026 · LFW

Source: https://tfashion.ai/runway/fw26/menswear/london/chocolate
Data refreshed: October 2, 2026

Chocolate appeared in 15.1% of looks at the London Fashion Week FW26 menswear shows, down from 19.6% in FW25. 23 designers showed it across 64 looks.

## Numbers

- Share of looks: 15.1%
- Share in FW25: 19.6%
- Change: −4.5 pts (fading)
- Looks: 64
- Designers: 23
- Rank: #4 of 9 key colors by share of looks
- Closest Pantone: 19-1214 TCX (#5C3E35)

## In the press

Chocolate came up in 2 articles from Vogue and 1 Granary. In the data it was in 15.1% of looks, down from 19.6% in FW25.

- Vogue, 2026-02-21: [Derrick Fall 2026 Menswear Collection](https://www.vogue.com/fashion-shows/fall-2026-menswear/derrick). Derrick cut tailored wool trousers in brown alongside olive and gray versions.
- 1 Granary, 2026-02-21: [LCF MA FASHION 2026: THE BODY UNDER PRESSURE](https://1granary.com/designers-3/graduate-shows/lcf-ma-fashion-2026-the-body-under-pressure/). Kechen Yu at London College of Fashion used dark brown among the colors of anatomy-inspired men's tailoring.

Summaries are written by T-Fashion. Read each article at the source.

## Top designers by look count

- Charlie Constantinou: 11
- Labrum London: 6
- ahluwalia: 5
- 20 more designers in T-Fashion

## Other seasons

- [SS27](https://tfashion.ai/runway/ss27/menswear/london/chocolate): 12.2% of looks
- [SS26](https://tfashion.ai/runway/ss26/menswear/london/chocolate): 16.1% of looks

## Worn with

- Pants (apparel): 50% of the trend's looks
- Jacket (apparel): 25% of the trend's looks
- Abstract (pattern): 13% of the trend's looks
- Twill (fabric): 36% of the trend's looks
- Parachute (fabric): 16% of the trend's looks

## Runway looks

11 of 64 looks. Every look is in T-Fashion.

- Burberry look 19, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/london/burberry/ready_to_wear/photos/0019-9f487d3d.jpg?format=auto&width=640
- Ahluwalia look 1, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/london/ahluwalia/ready_to_wear/photos/0001-473a07a0.jpg?format=auto&width=640
- Mithridate look 25, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/london/mithridate/ready_to_wear/photos/0025-0b6c5100.jpg?format=auto&width=640
- Roksanda look 2, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/london/roksanda/ready_to_wear_womenswear/photos/0002-a1fb7090.jpg?format=auto&width=640
- Tove look 42, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/london/tove/ready_to_wear_womenswear/photos/0042-176a8f58.jpg?format=auto&width=640
- Steve O Smith look 7, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/london/steve-o-smith/ready_to_wear_womenswear/photos/0007-27309be8.jpg?format=auto&width=640
- Labrum London look 4, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/london/labrum-london/ready_to_wear/photos/0004-d56235f5.jpg?format=auto&width=640
- Charlie Constantinou look 24, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/london/charlie-constantinou/ready_to_wear/photos/0024-303e856a.jpg?format=auto&width=640
- Toga look 18, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/london/toga/ready_to_wear/photos/0018-d49bc919.jpg?format=auto&width=640
- Emilia Wickstead look 2, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/london/emilia-wickstead/ready_to_wear_womenswear/photos/0002-921cdae4.jpg?format=auto&width=640
- London College Of Fashion look 36, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/london/london-college-of-fashion/ready_to_wear/photos/0036-3022df1f.jpg?format=auto&width=640

## FAQ

**How popular was chocolate at the London Fashion Week FW26 menswear shows?**

Chocolate appeared in 64 looks from 23 designers. That is 15.1% of all looks T-Fashion analyzed for the London Fashion Week FW26 menswear shows.

**Is chocolate a trend for fall 2026?**

Fading on the runways. Its share of looks is 15.1%, down from 19.6% in FW25.

**Which designers showed the most chocolate for FW26?**

Charlie Constantinou (11 looks), Labrum London (6 looks) and ahluwalia (5 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Fall/Winter 2026 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with FW25.

## Related trends

- [Sand](https://tfashion.ai/runway/fw26/menswear/london/sand): 9.9% of looks
- [Smoke](https://tfashion.ai/runway/fw26/menswear/london/smoke): 15.4% of looks
- [Midnight Blue](https://tfashion.ai/runway/fw26/menswear/london/midnight-blue): 10.4% of looks
- [Taupe](https://tfashion.ai/runway/fw26/menswear/london/taupe): 7.6% of looks
- [Charcoal](https://tfashion.ai/runway/fw26/menswear/london/charcoal): 9.0% of looks
- [Black](https://tfashion.ai/runway/fw26/menswear/london/black): 60.8% of looks
- [White](https://tfashion.ai/runway/fw26/menswear/london/white): 17.7% of looks
- [Steel](https://tfashion.ai/runway/fw26/menswear/london/steel): 7.3% of looks

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).