# Chocolate Color Trend, Fall 2026 · Milan Men's Fashion Week Source: https://tfashion.ai/runway/fw26/menswear/milan/chocolate Data refreshed: October 2, 2026 Chocolate appeared in 34.2% of looks at the Milan Men's Fashion Week FW26 menswear shows, about the same as FW25 (37.8%). 55 designers showed it across 569 looks. ## Numbers - Share of looks: 34.2% - Share in FW25: 37.8% - Change: −3.6 pts (steady) - Looks: 569 - Designers: 55 - Rank: #2 of 26 key colors by share of looks - Closest Pantone: 19-1214 TCX (#5C3E35) ## In the press Chocolate came up in 9 articles from Vogue, WWD, FashionNetwork and 1 more. In the data it was in 34.2% of looks, about the same as FW25 (37.8%). - Vogue, 2026-01-19: [Giorgio Armani Fall 2026 Menswear Collection](https://www.vogue.com/fashion-shows/fall-2026-menswear/giorgio-armani). Giorgio Armani introduced brown-toned looks before exploring less familiar purple outerwear. - Vogue, 2026-01-19: [Canali Fall 2026 Menswear Collection](https://www.vogue.com/fashion-shows/fall-2026-menswear/canali). Canali began with washed browns before moving into cooler and deeper evening palettes. - WWD, 2026-01-18: [Prada Men’s Fall 2026: Really Slim — and Shady](https://wwd.com/runway/mens-fall-2026/milan/prada/review/). Prada used wrinkled brown leather for a padded coat and a blouson jacket. - FashionNetwork, 2026-02-03: [Deeny's Dozen: the 12 best menswear collections of 2026](https://us.fashionnetwork.com/news/Deeny-s-dozen-the-12-best-menswear-collections-of-2026,1804075.html). FashionNetwork describes brown Zegna suits and Ralph Lauren's brown three-piece tailoring. - Wallpaper*, 2026-01-20: [The standout shows of Milan Fashion Week Men's A/W 2026, from Zegna to Prada](https://www.wallpaper.com/fashion-beauty/milan-fashion-week-aw-2026-best-of-highlights). Wallpaper* describes Zegna using classic brown alongside charcoal and black. - Vogue, 2026-01-18: [Prada Fall 2026 Menswear Collection](https://www.vogue.com/fashion-shows/fall-2026-menswear/prada). Prada showed two padded brown leather jackets with creased, aged-looking surfaces. - Vogue, 2026-01-18: [Etro Fall 2026 Menswear Collection](https://www.vogue.com/fashion-shows/fall-2026-menswear/etro). Etro used dense brown tones within its forest-at-dusk palette. - Vogue, 2026-01-16: [Zegna Fall 2026 Menswear Collection](https://www.vogue.com/fashion-shows/fall-2026-menswear/ermenegildo-zegna). Zegna used deep brown across cardigan coats and sweaters referencing 1970s dressing. - Vogue, 2026-01-16: [Umit Benan Fall 2026 Menswear Collection](https://www.vogue.com/fashion-shows/fall-2026-menswear/umit-benan). Umit Benan included washed brown tones among its tactile, memory-driven fabric choices. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Giorgio Armani: 38 - zegna: 35 - Ralph Lauren: 33 - 52 more designers in T-Fashion ## Other seasons - [SS27](https://tfashion.ai/runway/ss27/menswear/milan/chocolate): 9.8% of looks - [SS26](https://tfashion.ai/runway/ss26/menswear/milan/chocolate): 25.7% of looks ## Worn with - Pants (apparel): 55% of the trend's looks - Jacket (apparel): 31% of the trend's looks - Striped (pattern): 7% of the trend's looks - Herringbone (pattern): 3% of the trend's looks - Twill (fabric): 54% of the trend's looks - Leather (fabric): 15% of the trend's looks ## Runway looks 11 of 569 looks. Every look is in T-Fashion. - Rowen Rose look 32, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/rowen-rose/ready_to_wear/photos/0032-0abe24ca.jpg?format=auto&width=640 - Hed Mayner look 8, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/hed-mayner/ready_to_wear/photos/0008-3decddd1.jpg?format=auto&width=640 - Soshiotsuki look 6, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/soshiotsuki/ready_to_wear_menswear/photos/0006-bcda240a.jpg?format=auto&width=640 - Ferrari look 28, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/ferrari/ready_to_wear/photos/0028-154c9b6f.jpg?format=auto&width=640 - Brioni look 12, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/brioni/ready_to_wear_menswear/photos/0012-1aa9dca6.jpg?format=auto&width=640 - Tokyo James look 2, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/tokyo-james/ready_to_wear/photos/0002-a4b6e2d3.jpg?format=auto&width=640 - Zegna look 13, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/zegna/ready_to_wear_menswear/photos/0013-81e70b43.jpg?format=auto&width=640 - Umit Benan look 24, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/umit-benan/ready_to_wear_menswear/photos/0024-a388a49e.jpg?format=auto&width=640 - Mordecai look 12, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/mordecai/ready_to_wear_menswear/photos/0012-eadc448b.jpg?format=auto&width=640 - Qasimi look 12, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/qasimi/ready_to_wear_menswear/photos/0012-4c360b52.jpg?format=auto&width=640 - Prada look 18, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/prada/ready_to_wear_menswear/photos/0018-f5091c92.jpg?format=auto&width=640 ## FAQ **How popular was chocolate at the Milan Men's Fashion Week FW26 menswear shows?** Chocolate appeared in 569 looks from 55 designers. That is 34.2% of all looks T-Fashion analyzed for the Milan Men's Fashion Week FW26 menswear shows. **Is chocolate a trend for fall 2026?** Steady on the runways. Its share of looks is 34.2%, about the same as FW25 (37.8%). **Which designers showed the most chocolate for FW26?** Giorgio Armani (38 looks), zegna (35 looks) and Ralph Lauren (33 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Fall/Winter 2026 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with FW25. ## Related trends - [Pine Green](https://tfashion.ai/runway/fw26/menswear/milan/pine-green): 4.0% of looks - [Mustard](https://tfashion.ai/runway/fw26/menswear/milan/mustard): 3.9% of looks - [White](https://tfashion.ai/runway/fw26/menswear/milan/white): 17.7% of looks - [Charcoal](https://tfashion.ai/runway/fw26/menswear/milan/charcoal): 17.1% of looks - [Beige Twins](https://tfashion.ai/runway/fw26/menswear/milan/beige-twins): 9.1% of looks - [Steel](https://tfashion.ai/runway/fw26/menswear/milan/steel): 14.4% of looks - [Smoke](https://tfashion.ai/runway/fw26/menswear/milan/smoke): 10.2% of looks - [Rust](https://tfashion.ai/runway/fw26/menswear/milan/rust) This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).