# Chocolate Menswear Color Trend, Fall 2026 · NYFW Source: https://tfashion.ai/runway/fw26/menswear/new-york/chocolate Data refreshed: October 2, 2026 Chocolate appeared in 22.7% of looks at the New York Fashion Week FW26 menswear shows, down from 27.1% in FW25. 46 designers showed it across 158 looks. ## Numbers - Share of looks: 22.7% - Share in FW25: 27.1% - Change: −4.4 pts (fading) - Looks: 158 - Designers: 46 - Rank: #2 of 10 key colors by share of looks - Closest Pantone: 19-1214 TCX (#5C3E35) ## In the press Chocolate came up in 4 articles from Vogue, MR Magazine and Harper’s Bazaar. In the data it was in 22.7% of looks, down from 27.1% in FW25. - Vogue, 2026-02-15: [Todd Snyder Fall 2026 Menswear Collection](https://www.vogue.com/fashion-shows/fall-2026-menswear/todd-snyder). Vogue describes a substantial brown cashmere coat reaching nearly to the floor at Todd Snyder. - Vogue, 2026-02-12: [A. Potts Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/apotts). Vogue describes brown among the neutral colors in the genderless A. Potts collection. - MR Magazine, 2026-02-18: [NYFW MENSWEAR COLLECTIONS REVIEW PART ONE | JOCKS & NERDS REDUX](https://mr-mag.com/nyfw-menswear-collections-review-part-one-jocks-nerds-redux/). MR Magazine describes A. Potts adding maple brown to its mostly dark palette. - Harper’s Bazaar, 2026-02-12: [Public School Presents Its First Ready-to-Wear Collection in Seven Years](https://www.harpersbazaar.com/fashion/a70331300/public-school-fall-2026-new-york-fashion-week-return/). Harper's Bazaar describes Public School using brown for coordinated leather outerwear and trousers. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Todd Snyder: 19 - Tanner Fletcher: 12 - Tommy Hilfiger: 10 - 43 more designers in T-Fashion ## Other seasons - [SS26](https://tfashion.ai/runway/ss26/menswear/new-york/chocolate): 12.3% of looks ## Worn with - Pants (apparel): 46% of the trend's looks - Jacket (apparel): 28% of the trend's looks - Striped (pattern): 7% of the trend's looks - Twill (fabric): 44% of the trend's looks - Leather (fabric): 10% of the trend's looks ## Runway looks 11 of 158 looks. Every look is in T-Fashion. - Campillo look 24, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/new-york/campillo/ready_to_wear/photos/0024-7dfbd420.jpg?format=auto&width=640 - Simkhai look 12, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/new-york/simkhai/ready_to_wear/photos/0012-e2b9f4ba.jpg?format=auto&width=640 - Cult Gaia look 20, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/new-york/cult-gaia/ready_to_wear/photos/0020-66a4952a.jpg?format=auto&width=640 - Palomo Spain look 16, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/new-york/palomo-spain/ready_to_wear/photos/0016-a7b7b9ca.jpg?format=auto&width=640 - Todd Snyder look 23, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/new-york/todd-snyder/ready_to_wear_menswear/photos/0023-388d6829.jpg?format=auto&width=640 - Rhude look 17, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/new-york/rhude/ready_to_wear_menswear/photos/0017-c80b017e.jpg?format=auto&width=640 - Lauren Manoogian look 9, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/new-york/lauren-manoogian/ready_to_wear/photos/0009-c53fc727.jpg?format=auto&width=640 - Theory look 13, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/new-york/theory/ready_to_wear_menswear/photos/0013-c5d95ea9.jpg?format=auto&width=640 - Calvin Klein Collection look 28, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/new-york/calvin-klein-collection/ready_to_wear/photos/0028-bf2c9152.jpg?format=auto&width=640 - Twp look 6, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/new-york/twp/ready_to_wear_womenswear/photos/0006-0a3c0596.jpg?format=auto&width=640 - Diotima look 16, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/new-york/diotima/ready_to_wear_womenswear/photos/0016-30b53dfa.jpg?format=auto&width=640 ## FAQ **How popular was chocolate at the New York Fashion Week FW26 menswear shows?** Chocolate appeared in 158 looks from 46 designers. That is 22.7% of all looks T-Fashion analyzed for the New York Fashion Week FW26 menswear shows. **Is chocolate a trend for fall 2026?** Fading on the runways. Its share of looks is 22.7%, down from 27.1% in FW25. **Which designers showed the most chocolate for FW26?** Todd Snyder (19 looks), Tanner Fletcher (12 looks) and Tommy Hilfiger (10 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Fall/Winter 2026 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with FW25. ## Related trends - [Black](https://tfashion.ai/runway/fw26/menswear/new-york/black): 67.4% of looks - [Midnight Blue](https://tfashion.ai/runway/fw26/menswear/new-york/midnight-blue): 12.8% of looks - [Charcoal](https://tfashion.ai/runway/fw26/menswear/new-york/charcoal): 10.6% of looks - [White](https://tfashion.ai/runway/fw26/menswear/new-york/white): 17.1% of looks - [Smoke](https://tfashion.ai/runway/fw26/menswear/new-york/smoke): 10.8% of looks - [Steel](https://tfashion.ai/runway/fw26/menswear/new-york/steel): 8.5% of looks - [Sand](https://tfashion.ai/runway/fw26/menswear/new-york/sand): 7.2% of looks - [Taupe](https://tfashion.ai/runway/fw26/menswear/new-york/taupe): 6.3% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).