# Chocolate Color Trend, Fall 2026 · Paris Men's Fashion Week

Source: https://tfashion.ai/runway/fw26/menswear/paris/chocolate
Data refreshed: October 2, 2026

Chocolate appeared in 26.1% of looks at the Paris Men's Fashion Week FW26 menswear shows, about the same as FW25 (26.1%). 109 designers showed it across 811 looks.

## Numbers

- Share of looks: 26.1%
- Share in FW25: 26.1%
- Change: ±0.0 pts (steady)
- Looks: 811
- Designers: 109
- Rank: #2 of 35 key colors by share of looks
- Closest Pantone: 19-1214 TCX (#5C3E35)

## In the press

Chocolate came up in 4 articles from AnOther, 10 Magazine, Luxus Magazine and 1 more. In the data it was in 26.1% of looks, about the same as FW25 (26.1%).

- AnOther, 2026-01-28: [At Saint Laurent, a Dynamic, Elastic Reflection of Masculine Sexuality](https://www.anothermag.com/fashion-beauty/16925/saint-laurent-autumn-winter-2026-show-review-anthony-vaccarello). The palette avoided black for bitter chocolate, deep brown and midnight tones.
- 10 Magazine, 2026-01-25: [Hermès: Menswear AW26](https://usa.10magazine.com/hermes-menswear-aw26/). One shearling parka was dark chocolate on the outside and bright pink inside.
- Luxus Magazine: [What to remember about the Men's Fashion Week autumn-winter 2026-27?](https://magazine.luxus-plus.com/en/what-to-remember-about-the-mens-fashion-week-autumn-winter-2026-27/). Beige, grey and brown dominated, with brown the dominant shade of the season at Louis Vuitton.
- Design Scene, 2026-01-24: [Officine Générale Fall Winter 2026: Essentialism at École Duperré](https://www.designscene.net/2026/01/officine-generale-fall-winter-2026.html). Browns dominated, from a rich chocolate shade through to taupe, with grey and cream accents.

Summaries are written by T-Fashion. Read each article at the source.

## Top designers by look count

- undercover: 44
- Dries Van Noten: 26
- Our Legacy: 26
- 106 more designers in T-Fashion

## Other seasons

- [SS27](https://tfashion.ai/runway/ss27/menswear/paris/chocolate): 9.2% of looks
- [SS26](https://tfashion.ai/runway/ss26/menswear/paris/chocolate): 16.3% of looks

## Worn with

- Pants (apparel): 46% of the trend's looks
- Jacket (apparel): 28% of the trend's looks
- Striped (pattern): 8% of the trend's looks
- Abstract (pattern): 5% of the trend's looks
- Twill (fabric): 50% of the trend's looks
- Leather (fabric): 11% of the trend's looks

## Runway looks

11 of 811 looks. Every look is in T-Fashion.

- Margaret Howell look 5, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/margaret-howell/ready_to_wear/photos/0005-97193dcd.jpg?format=auto&width=640
- Lemaire look 61, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/lemaire/ready_to_wear/photos/0061-317a17d6.jpg?format=auto&width=640
- Études Studio look 33, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/etudes-studio/ready_to_wear_menswear/photos/0033-184aa445.jpg?format=auto&width=640
- Carven look 1, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/carven/ready_to_wear_womenswear/photos/0001-06a37dd7.jpg?format=auto&width=640
- Sacai look 39, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/sacai/ready_to_wear_menswear/photos/0039-b6be926e.jpg?format=auto&width=640
- Maison Mihara Yasuhiro look 6, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/maison-mihara-yasuhiro/ready_to_wear_menswear/photos/0006-4d7a482f.jpg?format=auto&width=640
- Wales Bonner look 1, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/wales-bonner/ready_to_wear_menswear/photos/0001-bbba7965.jpg?format=auto&width=640
- Bluemarble look 20, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/bluemarble/ready_to_wear_menswear/photos/0020-bb8d1cf6.jpg?format=auto&width=640
- Songzio look 6, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/songzio/ready_to_wear_menswear/photos/0006-beea7794.jpg?format=auto&width=640
- Undercover look 27, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/undercover/ready_to_wear_menswear/photos/0027-edb3c38c.jpg?format=auto&width=640
- Tom Ford look 34, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/tom-ford/ready_to_wear/photos/0034-686fe77c.jpg?format=auto&width=640

## FAQ

**How popular was chocolate at the Paris Men's Fashion Week FW26 menswear shows?**

Chocolate appeared in 811 looks from 109 designers. That is 26.1% of all looks T-Fashion analyzed for the Paris Men's Fashion Week FW26 menswear shows.

**Is chocolate a trend for fall 2026?**

Steady on the runways. Its share of looks is 26.1%, about the same as FW25 (26.1%).

**Which designers showed the most chocolate for FW26?**

undercover (44 looks), Dries Van Noten (26 looks) and Our Legacy (26 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Fall/Winter 2026 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with FW25.

## Related trends

- [Charcoal](https://tfashion.ai/runway/fw26/menswear/paris/charcoal): 17.5% of looks
- [Steel](https://tfashion.ai/runway/fw26/menswear/paris/steel): 12.1% of looks
- [Smoke](https://tfashion.ai/runway/fw26/menswear/paris/smoke): 10.0% of looks
- [Pine Green](https://tfashion.ai/runway/fw26/menswear/paris/pine-green)
- [Royal Blue](https://tfashion.ai/runway/fw26/menswear/paris/royal-blue)
- [Navy](https://tfashion.ai/runway/fw26/menswear/paris/navy)
- [Moss](https://tfashion.ai/runway/fw26/menswear/paris/moss): 6.2% of looks
- [Sage](https://tfashion.ai/runway/fw26/menswear/paris/sage)

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).