# White Menswear Color Trend, Fall 2026 Runways Source: https://tfashion.ai/runway/fw26/menswear/white Data refreshed: October 2, 2026 White appeared in 16.9% of looks at the FW26 menswear shows, down from 20.5% in FW25. 195 designers showed it across 1,022 looks. ## Numbers - Share of looks: 16.9% - Share in FW25: 20.5% - Change: −3.6 pts (fading) - Looks: 1,022 - Designers: 195 - Rank: #3 of 39 key colors by share of looks - Closest Pantone: 17-4919 TCX (#478589) ## In the press White came up in 25 articles from WWD, Vogue, British GQ and 7 more. In the data it was in 16.9% of looks, down from 20.5% in FW25. - WWD, 2026-02-27: [Gucci Fall 2026: New Energy](https://wwd.com/runway/fall-2026/milan/gucci/review/). A muscular male model opens in a sleeveless white tee and matching pants, cut close to the body. - Vogue, 2026-02-26: [Emporio Armani Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/emporio-armani). Emporio Armani ended with varied white shirts shared across its women's and men's lines. - WWD, 2026-02-21: [Labrum London Fall 2026: Joy to the World](https://wwd.com/runway/fall-2026/london/labrum-london/review/). A tall-collared white coat has dark toggles running diagonally down the front. - Vogue, 2026-01-23: [Comme des Garçons Homme Plus Fall 2026 Menswear Collection](https://www.vogue.com/fashion-shows/fall-2026-menswear/comme-des-garcons-homme-plus). The show ended with an array of white looks. - British GQ, 2026-03-12: [Menswear wants your collar un-straightened, actually](https://www.gq-magazine.co.uk/article/menswear-wants-your-collar-un-straightened-actually). Celine contrasted a white double-breasted coat with a patterned collar displayed outside it. - Wallpaper*, 2026-01-21: [The standout shows of Paris Fashion Week Men's A/W 2026](https://www.wallpaper.com/fashion-beauty/best-of-paris-fashion-week-mens-aw-2026). Wallpaper* highlights the white closing variations at Comme des Garçons Homme Plus and optic-white IM Men looks. - Wallpaper*, 2026-01-20: [The standout shows of Milan Fashion Week Men's A/W 2026, from Zegna to Prada](https://www.wallpaper.com/fashion-beauty/milan-fashion-week-aw-2026-best-of-highlights). Wallpaper* highlights Setchu's white fur accents within its protective, fishing-inspired collection. - FashionNetwork, 2026-02-27: [Milan Fashion Thursday: Prada, Max Mara, Boss, Emporio, Marni, and Cavalli](https://us.fashionnetwork.com/news/Milan-fashion-thursday-prada-max-mara-boss-emporio-marni-and-cavalli,1811162.html). FashionNetwork describes Emporio Armani's men's white tuxedo shirts worn with black trousers. - 10 Magazine, 2026-01-24: [Junya Watanabe Man: Menswear AW26](https://usa.10magazine.com/junya-watanabe-man-menswear-aw26/). Junya Watanabe used white shirts beneath restrained patchwork suits. - 10 Magazine, 2026-01-24: [Comme des Garçons Homme Plus: Menswear AW26](https://usa.10magazine.com/comme-des-garcons-homme-plus-menswear-aw26/). The finale was a unified group of all-white looks, with suits scrunched into ruffles like blooming bulbs. - Whitewall, 2026-01-27: [Paris Men’s Fashion Week Fall Winter 2026](https://whitewall.art/fashion/paris-mens-fashion-week-fall-winter-2026/). White Mountaineering and Officine Générale included white among their restrained collection colors. - Numéro Netherlands, 2026-01-19: [MILAN FASHION WEEK MENSWEAR FALL/WINTER 2026: DAY 3](https://www.numeronetherlands.com/fashion/milan-fashion-week-menswear-fallwinter-2026-day-3). Qasimi added crisp white to its restrained earthy palette. - FashionUnited, 2026-01-20: [David Catalán: oda al patchwork (de la mano de Callaghan) en Milán](https://fashionunited.es/noticias/moda/david-catalan-oda-al-patchwork-de-la-mano-de-callaghan-en-milan/2026012048151). David Catalán used white as a contrast to autumnal colours. - The Impression: [Burberry](https://theimpression.com/burberry-fall-2026-fashion-show-review/). Burberry introduced winter-white shearling outerwear within its evening-focused menswear. - WWD, 2026-02-21: [Phoebe English Fall 2026: Beauty in All Seasons](https://wwd.com/runway/fall-2026/london/phoebe-english/review/). The whole collection is white, made from surplus fabric from bridal companies. - WWD, 2026-02-15: [Todd Snyder Fall 2026: Celebrating 15 Years of Creating Modernized Classics](https://wwd.com/runway/fall-2026/new-york/todd-snyder/review/). WWD identifies a white oxford shirt among the Todd Snyder wardrobe foundations. - WWD, 2026-01-25: [Hermès Men’s Fall 2026: Flying High](https://wwd.com/runway/mens-fall-2026/paris/hermes/review/). Hermès lined some shearling pieces with icy white fur. - WWD, 2026-01-23: [Comme des Garçons Homme Plus: Fearless Tailoring](https://wwd.com/runway/mens-fall-2026/paris/comme-des-garcons-homme-plus/review/). The finale sent out the whole cast in white versions of key silhouettes. - Vogue, 2026-01-21: [Dior Men Fall 2026 Menswear Collection](https://www.vogue.com/fashion-shows/fall-2026-menswear/dior-homme). White jeans featured among the opening looks. - Vogue, 2026-01-21: [Ami Paris Fall 2026 Menswear Collection](https://www.vogue.com/fashion-shows/fall-2026-menswear/ami). White jeans carried a sharp crease down the front, in the style of French prep. - Vogue, 2026-01-20: [Tommy Hilfiger New York Fall 2026 Menswear Collection](https://www.vogue.com/fashion-shows/fall-2026-menswear/tommy-hilfiger-new-york). Vogue identifies white within Tommy Hilfiger signature red and blue palette. - Vogue, 2026-01-19: [Giorgio Armani Fall 2026 Menswear Collection](https://www.vogue.com/fashion-shows/fall-2026-menswear/giorgio-armani). Giorgio Armani used white alongside black in the closing evening looks. - Vogue, 2026-01-18: [Prada Fall 2026 Menswear Collection](https://www.vogue.com/fashion-shows/fall-2026-menswear/prada). Prada showed white cotton undershirts and a white shirt deliberately marked with dark spots. - Vogue, 2026-01-17: [Paul Smith Fall 2026 Menswear Collection](https://www.vogue.com/fashion-shows/fall-2026-menswear/paul-smith). Paul Smith returned an archival Western shirt to the runway in white, detailed with lustrous buttons. - 10 Magazine, 2026-01-23: [IM Men: Menswear AW26](https://usa.10magazine.com/im-men-menswear-aw26/). Soft, puffy whites, heathered grey and gentle ecru led the outerwear. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Thom Browne: 43 - Junya Watanabe: 41 - Dolce & Gabbana: 29 - 192 more designers in T-Fashion ## Other seasons - [SS27](https://tfashion.ai/runway/ss27/menswear/white): 30.8% of looks - [SS26](https://tfashion.ai/runway/ss26/menswear/white): 23.9% of looks ## By fashion week - Paris: 16.7% of looks (520 looks) - Milan: 17.7% of looks (295 looks) - New York: 17.1% of looks (119 looks) - London: 17.7% of looks (75 looks) ## Worn with - Shirts (apparel): 62% of the trend's looks - Jacket (apparel): 11% of the trend's looks - Striped (pattern): 13% of the trend's looks - Graphic (pattern): 4% of the trend's looks - Poplin (fabric): 56% of the trend's looks - Twill (fabric): 11% of the trend's looks ## Runway looks 11 of 1,022 looks. Every look is in T-Fashion. - Missoni look 22, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/missoni/ready_to_wear_womenswear/photos/0022-4d834190.jpg?format=auto&width=640 - Mame Kurogouchi look 30, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/mame-kurogouchi/ready_to_wear_womenswear/photos/0030-b6de839f.jpg?format=auto&width=640 - Amiri look 50, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/amiri/ready_to_wear_menswear/photos/0050-2a911cff.jpg?format=auto&width=640 - Shiatzy Chen look 39, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/shiatzy-chen/ready_to_wear/photos/0039-4518c6ae.jpg?format=auto&width=640 - Toga look 2, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/london/toga/ready_to_wear/photos/0002-3c17c52d.jpg?format=auto&width=640 - Im Men look 12, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/im-men/ready_to_wear_menswear/photos/0012-3164d723.jpg?format=auto&width=640 - Stella Mccartney look 39, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/stella-mccartney/ready_to_wear_womenswear/photos/0039-024c0f28.jpg?format=auto&width=640 - Officine Générale look 33, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/officine-generale/ready_to_wear_menswear/photos/0033-a3fa0ce2.jpg?format=auto&width=640 - Stein look 29, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/stein/ready_to_wear_menswear/photos/0029-db084952.jpg?format=auto&width=640 - Tokyo James look 4, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/tokyo-james/ready_to_wear/photos/0004-4e419a6e.jpg?format=auto&width=640 - Alainpaul look 18, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/alainpaul/ready_to_wear/photos/0018-ae90bdb6.jpg?format=auto&width=640 ## FAQ **How popular was white at the FW26 menswear shows?** White appeared in 1,022 looks from 195 designers. That is 16.9% of all looks T-Fashion analyzed for the FW26 menswear shows. **Is white a trend for fall 2026?** Fading on the runways. Its share of looks is 16.9%, down from 20.5% in FW25. **Which designers showed the most white for FW26?** Thom Browne (43 looks), Junya Watanabe (41 looks) and Dolce & Gabbana (29 looks). **Which fashion week showed the most white?** Milan, where 17.7% of looks carried it (295 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Fall/Winter 2026 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with FW25. ## Related trends - [Charcoal](https://tfashion.ai/runway/fw26/menswear/charcoal): 16.1% of looks - [Pine Green](https://tfashion.ai/runway/fw26/menswear/pine-green): 3.5% of looks - [Smoke](https://tfashion.ai/runway/fw26/menswear/smoke): 10.4% of looks - [Steel](https://tfashion.ai/runway/fw26/menswear/steel): 12.0% of looks - [Scarlet](https://tfashion.ai/runway/fw26/menswear/scarlet) - [Mustard](https://tfashion.ai/runway/fw26/menswear/mustard) - [Black](https://tfashion.ai/runway/fw26/menswear/black): 56.0% of looks - [Chocolate](https://tfashion.ai/runway/fw26/menswear/chocolate): 27.4% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).