# Chocolate Color Trend, Fall 2026 · Milan Fashion Week Source: https://tfashion.ai/runway/fw26/milan/chocolate Data refreshed: October 2, 2026 Chocolate appeared in 25.6% of looks at the Milan Fashion Week FW26 womenswear shows, down from 29.4% in FW25. 62 designers showed it across 608 looks. ## Numbers - Share of looks: 25.6% - Share in FW25: 29.4% - Change: −3.8 pts (fading) - Looks: 608 - Designers: 62 - Rank: #2 of 24 key colors by share of looks - Closest Pantone: 19-1214 TCX (#5C3E35) ## In the press Chocolate came up in 9 articles from Vogue, Monocle, FashionNetwork and 3 more. In the data it was in 25.6% of looks, down from 29.4% in FW25. - Vogue, 2026-02-27: [Sportmax Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/sportmax). Sportmax combined glossy brown leather with purple fabric in reversible arrangements of oversized parka layers. - Vogue, 2026-02-26: [Max Mara Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/max-mara). Max Mara showed a floor-length brown cashmere-wool garment with suede shoulder patches. - Monocle, 2026-03-02: [Our 10 favourite shows from Milan Fashion Week autumn/winter 2026](https://monocle.com/fashion/best-shows-milan-fashion-week-aw26/). Monocle identifies chocolate within Tod's warm palette and brown among Max Mara's long coats. - FashionNetwork, 2026-02-27: [Milan Fashion Thursday: Prada, Max Mara, Boss, Emporio, Marni, and Cavalli](https://us.fashionnetwork.com/news/Milan-fashion-thursday-prada-max-mara-boss-emporio-marni-and-cavalli,1811162.html). FashionNetwork includes dark brown in Max Mara's muted medieval-inspired palette. - FashionNetwork, 2026-02-27: [Milan Fashion Week Friday: Tod's, Sportmax, and Malo](https://ww.fashionnetwork.com/news/Milan-fashion-week-friday-tod-s-sportmax-and-malo,1811429.html). FashionNetwork describes chocolate brown leather in Tod's panel-built dresses. - ELLE Singapore, 2026-03-04: [The ELLE Word: Milan Fashion Week Fall/Winter 2026](https://elle.com.sg/fashion/milan-fashion-week-fall-winter-2026-review/). ELLE identifies chocolate as a principal shade in Tod's warm fall palette. - Gulf News (The Kurator), 2026-03-03: [The Kurator's Milan Fashion Week Autumn/Winter 2026 round-up](https://gulfnews.com/the-kurator/style/the-kurators-milan-fashion-week-autumnwinter-2026-round-up-1.500461911). The Kurator identifies chocolate among Tod's warm natural colors. - Whitewall, 2026-03-03: [Fall Winter 2026 Milan Collections Rooted in Craft and Tailoring](https://whitewall.art/fashion/milan-fall-winter-2026-collections-rooted-in-craft/). Whitewall describes deep brown gradients at Ferrari and chocolate among Tod's colors. - FashionNetwork, 2026-02-26: [Missoni and its ode to the Milanese spirit](https://us.fashionnetwork.com/news/Missoni-and-its-ode-to-the-milanese-spirit,1810808.html). Missoni blended brown with other dense earthy shades to create deceptively solid-looking colors. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - etro: 34 - Bottega Veneta: 28 - Max Mara: 25 - 59 more designers in T-Fashion ## Other seasons - [SS27](https://tfashion.ai/runway/ss27/milan/chocolate): 7.0% of looks - [SS26](https://tfashion.ai/runway/ss26/milan/chocolate): 14.5% of looks ## Worn with - Pants (apparel): 37% of the trend's looks - Coat (apparel): 20% of the trend's looks - Floral (pattern): 8% of the trend's looks - Abstract (pattern): 7% of the trend's looks - Twill (fabric): 34% of the trend's looks - Leather (fabric): 14% of the trend's looks ## Runway looks 11 of 608 looks. Every look is in T-Fashion. - Ferrari look 32, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/ferrari/ready_to_wear/photos/0032-402a34f4.jpg?format=auto&width=640 - Loro Piana look 37, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/loro-piana/ready_to_wear/photos/0037-984c1a28.jpg?format=auto&width=640 - Jil Sander look 44, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/jil-sander/ready_to_wear/photos/0044-973a4b61.jpg?format=auto&width=640 - Rowen Rose look 57, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/rowen-rose/ready_to_wear/photos/0057-c09e05df.jpg?format=auto&width=640 - Armarium look 14, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/armarium/ready_to_wear_womenswear/photos/0014-4c777040.jpg?format=auto&width=640 - Petar Petrov look 26, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/petar-petrov/ready_to_wear_womenswear/photos/0026-59409fe1.jpg?format=auto&width=640 - Hed Mayner look 14, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/hed-mayner/ready_to_wear/photos/0014-a35f2289.jpg?format=auto&width=640 - Brunello Cucinelli look 2, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/brunello-cucinelli/ready_to_wear_womenswear/photos/0002-7f4b75c4.jpg?format=auto&width=640 - Max Mara look 6, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/max-mara/ready_to_wear_womenswear/photos/0006-16807639.jpg?format=auto&width=640 - Sportmax look 23, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/sportmax/ready_to_wear_womenswear/photos/0023-6734300a.jpg?format=auto&width=640 - Genny look 11, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/milan/genny/ready_to_wear_womenswear/photos/0011-ad13af93.jpg?format=auto&width=640 ## FAQ **How popular was chocolate at the Milan Fashion Week FW26 womenswear shows?** Chocolate appeared in 608 looks from 62 designers. That is 25.6% of all looks T-Fashion analyzed for the Milan Fashion Week FW26 womenswear shows. **Is chocolate a trend for fall 2026?** Fading on the runways. Its share of looks is 25.6%, down from 29.4% in FW25. **Which designers showed the most chocolate for FW26?** etro (34 looks), Bottega Veneta (28 looks) and Max Mara (25 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Fall/Winter 2026 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with FW25. ## Related trends - [Ecru](https://tfashion.ai/runway/fw26/milan/ecru): 3.0% of looks - [Charcoal](https://tfashion.ai/runway/fw26/milan/charcoal): 9.5% of looks - [Pine Green](https://tfashion.ai/runway/fw26/milan/pine-green) - [Smoke](https://tfashion.ai/runway/fw26/milan/smoke): 7.4% of looks - [Beige Twins](https://tfashion.ai/runway/fw26/milan/beige-twins): 8.1% of looks - [Mustard](https://tfashion.ai/runway/fw26/milan/mustard) - [Steel](https://tfashion.ai/runway/fw26/milan/steel): 8.6% of looks - [Camel](https://tfashion.ai/runway/fw26/milan/camel): 3.7% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).