# White Color Trend, Fall 2026 Runways

Source: https://tfashion.ai/runway/fw26/white
Data refreshed: October 2, 2026

White appeared in 10.7% of looks at the FW26 womenswear shows, down from 14.6% in FW25. 290 designers showed it across 1,426 looks.

## Numbers

- Share of looks: 10.7%
- Share in FW25: 14.6%
- Change: −3.9 pts (fading)
- Looks: 1,426
- Designers: 290
- Rank: #3 of 39 key colors by share of looks
- Closest Pantone: 17-4919 TCX (#478589)

## In the press

White came up in 75 articles from Vogue, WWD, Marie Claire UK and 23 more. In the data it was in 10.7% of looks, down from 14.6% in FW25.

- Vogue, 2026-03-23: [Hope For Flowers Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/hope-for-flowers). Vogue highlights a Hope for Flowers bandana design combining indigo with white.
- WWD, 2026-03-07: [Celine Fall 2026: We Like Bite in a Look](https://wwd.com/runway/fall-2026/paris/celine/review/). White satin and often white shoes were a standout choice for fall.
- Vogue, 2026-03-05: [Isabel Marant Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/isabel-marant). Isabel Marant opened with the white face of a reversible silk bomber.
- WWD, 2026-03-01: [Giorgio Armani Fall 2026: Moving On](https://wwd.com/runway/fall-2026/milan/giorgio-armani/review/). Giorgio Armani combined sage green knit layers with wide white trousers to lighten the collection.
- Marie Claire UK, 2026-09-11: [The 10 Autumn/Winter Fashion Trends Worth Your Attention, According to a Fashion Director](https://www.marieclaire.co.uk/fashion/autumn-winter-2026-fashion-trends). Dior used a white shirt beneath a loose coat with a textured, rug-like surface.
- Monocle, 2026-03-02: [Our 10 favourite shows from Milan Fashion Week autumn/winter 2026](https://monocle.com/fashion/best-shows-milan-fashion-week-aw26/). Monocle highlights white Giorgio Armani tailoring with folded pleats alongside Jil Sander's black-and-white palette.
- Wallpaper*, 2026-03-02: [The standout shows of Milan Fashion Week A/W 2026, from Prada to Bottega Veneta](https://www.wallpaper.com/fashion-beauty/milan-fashion-week-aw-2026-review-standout-shows). Wallpaper* highlights Emporio Armani's closing white shirts with individual collar and fastening details.
- W Magazine, 2026-03-02: [10 Things We Saw and Loved at Milan Fashion Week Fall 2026](https://www.wmagazine.com/fashion/milan-fashion-week-fall-2026-recap). W Magazine describes Gucci's transparent white hosiery minidresses.
- ELLE, 2026-02-25: [The 8 Major Trends We Spotted at London Fashion Week](https://www.elle.com/fashion/trend-reports/a70393558/london-fashion-week-fall-2026-trends/). Toga and Emilia Wickstead combined white and black within individual garments.
- W Magazine, 2026-02-24: [12 Things We Saw and Loved at London Fashion Week Fall 2026](https://www.wmagazine.com/fashion/london-fashion-week-fall-2026-recap). Fashion East featured white shirting in Goyagoma's debut.
- The Zoe Report, 2026-02-18: [Maximalism Reigned Supreme At New York Fashion Week Fall/Winter 2026](https://www.thezoereport.com/fashion/new-york-fashion-week-fall-winter-2026-trends). Khaite balances white and black clothing with colorful floral pins, according to The Zoe Report.
- Wallpaper*, 2026-02-12: [The best shows of New York Fashion Week A/W 2026](https://www.wallpaper.com/fashion-beauty/best-shows-new-york-fashion-week-aw-2026). Wallpaper* highlights white bouclé fabrics in the Ashlyn collection.
- Numéro, 2026-03-08: [Ann Demeulemeester confirme la tendance de la veste officier](https://numero.com/mode/fashion-week/le-defile-ann-demeulemeester-automne-hiver-2026-2027-poetes-indie-sleaze/). Ann Demeulemeester used white T-shirts as a background for printed Rimbaud portraits.
- 10 Magazine, 2026-03-04: [Matières Fécales: Ready-To-Wear FW26](https://usa.10magazine.com/matieres-fecales-ready-to-wear-aw26/). Matières Fécales used crisp white poplin in an opening look with a corseted tutu.
- Numéro, 2026-03-03: [Blumarine stages a masked ball for its Fall/Winter 2026-2027 show](https://numero.com/en/fashion/fashion-week-en/blumarine-venice-masked-ball-fall-winter-2026-2027-show-milan/). Blumarine included white within a palette also dominated by red, black and gold.
- The Zoe Report, 2026-03-03: [Jonathan Anderson's Vision For Dior Is In Full Bloom](https://www.thezoereport.com/fashion/dior-fall-winter-2026-show-review). Dior included sharply contrasting white trousers in a light seasonal palette.
- FashionNetwork, 2026-03-01: [Milan Fashion Week ends with Giorgio Armani, Bottega Veneta and Fila](https://us.fashionnetwork.com/news/Milan-fashion-week-ends-with-giorgio-armani-bottega-veneta-and-fila,1811629.html). FashionNetwork describes winter white within Giorgio Armani's clearer palette.
- Dazed, 2026-02-27: [Gucci AW26: Everything you missed at Demna's blockbuster runway debut](https://www.dazeddigital.com/fashion/article/69774/1/gucci-aw26-fw26-demna-gvasalia-debut-milan-fashion-week-mfw-fakemink-kate-moss). Gucci opened with a close-fitting white minidress and also showed a white gown inspired by Botticelli.
- FashionNetwork, 2026-02-27: [Milan Fashion Thursday: Prada, Max Mara, Boss, Emporio, Marni, and Cavalli](https://us.fashionnetwork.com/news/Milan-fashion-thursday-prada-max-mara-boss-emporio-marni-and-cavalli,1811162.html). FashionNetwork describes a white sheath revealed at Prada and white tuxedo shirts over leggings at Emporio Armani.
- Dazed, 2026-02-26: [Prada's frazzled Italian women stripped off multiple times](https://www.dazeddigital.com/fashion/article/69765/1/prada-aw26-fw26-milan-fashion-week-mfw-miuccia-raf-simons-bella-hadid). Prada showed a smock in white with strong printed decoration towards the bottom.
- ELLE, 2026-02-16: [Khaite Delivers a Delicious Gothic Valentine](https://www.elle.com/runway/a70314302/khaite-fall-2026-review/). Khaite used large white ruffles to interrupt a black dress.
- Marie Claire, 2026-02-11: [Rachel Scott's Proenza Schouler Fall 2026 Fashion Show: Review](https://www.marieclaire.com/fashion/fall-fashion/proenza-schouler-fall-2026-fashion-show-rachel-scott/). Marie Claire highlights creamy white accents at Proenza Schouler.
- Who What Wear UK, 2026-08-30: [17 Autumn/Winter 2026 Trends That Will Define Style This Season](https://www.whowhatwear.com/fashion/trends/autumn-winter-2026-trends). Bottega Veneta and Burberry joined Gucci in showing pristine white outfits.
- Woman & Home, 2026-08-16: [Ageless, elegant and flattering: 9 autumn/winter fashion trends 2026 that make new season dressing easy and enjoyable](https://www.womanandhome.com/fashion/autumn-winter-fashion-trends-2026/). White and cream neutrals defined the minimalism trend, with Jil Sander, Celine, Calvin Klein and Tory Burch named.
- Whitewall, 2026-03-11: [9 Collections That Set the Tone for a More Personal Paris Fashion Week](https://whitewall.art/fashion/fall-winter-2026-texture-metallic-accents-and-materials/). Shiatzy Chen contrasted white with green or red, drawing on traditional Chinese imagery.
- ELLE Singapore, 2026-03-04: [The ELLE Word: Milan Fashion Week Fall/Winter 2026](https://elle.com.sg/fashion/milan-fashion-week-fall-winter-2026-review/). ELLE describes white accents and snowy white flecks within Tod's largely warm-toned collection.
- Hashtag Legend, 2026-03-04: [Milan Fashion Week 2026: the key trends and styles](https://hashtaglegend.com/post/milan-fashion-week-2026-the-key-trends-and-styles). Hashtag Legend highlights Onitsuka Tiger's crisp white floral denim and Gucci's black-and-white sparkle.
- Whitewall, 2026-03-03: [Fall Winter 2026 Milan Collections Rooted in Craft and Tailoring](https://whitewall.art/fashion/milan-fall-winter-2026-collections-rooted-in-craft/). Whitewall identifies white as a contrasting shade in Tod's warm leather-focused palette.
- Resident, 2026-02-28: [New York Fashion Week Fall/Winter 2026: The Collections and Moments Defining the Season](https://resident.com/fashion-and-style/2026/02/28/new-york-fashion-week-fallwinter-2026-the-collections-and-moments-defining-the-season). Resident identifies white among the colors in the Pamella Roland collection.
- Numéro Netherlands, 2026-02-27: [MILAN FASHION WEEK FALL/WINTER 2026: DAY 4](https://www.numeronetherlands.com/fashion/milan-fashion-week-fallwinter-2026-day-4). Gucci showed white T-shirts; Tod's added white accents.
- Gulf News (The Kurator), 2026-02-25: [The Kurator's London Fashion Week autumn/winter 2026 roundup](https://gulfnews.com/the-kurator/style/the-kurators-london-fashion-week-autumnwinter-2026-roundup-1.500455201). Simone Rocha presented white lace dresses within her myth-inspired collection.
- TheIndustry.fashion, 2026-02-21: [LFW AW26: Highlights from Labrum, Bora Aksu, Lueder and more...](https://www.theindustry.fashion/lfw-aw26-highlights-from-labrum-bora-aksu-lueder-and-more/). Bora Aksu used faded white to evoke the ghostly heroine of his collection.
- Goldfoil Magazine, 2026-03-14: [Christopher Esber Fall 2026](https://www.goldfoil.eu/runway/christopher-esber-fall-2026). Christopher Esber combined white with black in cascading, feather-like fabric treatments.
- Fashionotography, 2026-03-03: [Moschino Fall 2026 proves Adrian Appiolaza has found his authorial edge](https://fashionotography.com/moschino-fall-2026-bold-argentine-dentity/). Moschino used white alongside blue in checked gaucho trousers.
- TheIndustry.fashion, 2026-02-23: [LFW AW26: Richard Quinn embraces the hourglass silhouette in glamour-filled show](https://www.theindustry.fashion/lfw-aw26-richard-quinn-embraces-the-hourglass-silhouette-in-glamour-filled-show/). White shared the mostly monochrome palette with black before pastel accents appeared.
- 1 Granary, 2026-02-21: [LCF MA FASHION 2026: THE BODY UNDER PRESSURE](https://1granary.com/designers-3/graduate-shows/lcf-ma-fashion-2026-the-body-under-pressure/). Yulu Hou at London College of Fashion used white shirts within deconstructed workwear.
- Fashionotography, 2026-02-21: [The Khaite Fall 2026 collection explores authenticity through Orson Welles](https://fashionotography.com/khaite-fall-2026-explores-authenticity/). Fashionotography describes Khaite showing white lace lingerie inspired dresses.
- The Impression: [Zimmermann Fall 2026 Fashion Show Review](https://theimpression.com/zimmermann-fall-2026-fashion-show-review/). Zimmermann referenced historic cricket uniforms for women through white garments and masculine styling.
- Vogue, 2026-02-28: [Bottega Veneta Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/bottega-veneta). Bottega Veneta used white alongside black in the asymmetric fringed skirt highlighted by the review.
- WWD, 2026-02-28: [Bottega Veneta Fall 2026: A Hairy Situation](https://wwd.com/runway/fall-2026/milan/bottega-veneta/review/). Bottega Veneta styled white shirts with one collar point placed outside the upper layer.
- Vogue, 2026-02-27: [Moschino Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/moschino). Moschino combined white with blue in checked gaucho trousers.
- WWD, 2026-02-27: [Gucci Fall 2026: New Energy](https://wwd.com/runway/fall-2026/milan/gucci/review/). Gucci opened with a close-fitting white minidress made from hosiery fabric.
- Vogue, 2026-02-26: [Duro Olowu Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/duro-olowu). Duro Olowu combined pale and toffee-brown areas in coral-like printed jackets and dresses.
- Vogue, 2026-02-26: [Emporio Armani Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/emporio-armani). Emporio Armani ended with varied white shirts across the co-ed collection.
- Vogue, 2026-02-25: [Fendi Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/fendi). Fendi gave women detachable white cotton collars among its references to Karl Lagerfeld.
- WWD, 2026-02-25: [Fendi Fall 2026: ‘A Shared Wardrobe’](https://wwd.com/runway/fall-2026/milan/fendi/review/). Fendi styled small white leather collars with both tailored suits and evening dresses.
- Vogue, 2026-02-24: [Diesel Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/diesel). Diesel opened with a white tank among garments distorted to suggest hurried dressing after a night out.
- Vogue, 2026-02-23: [Burberry Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/burberry-prorsum). Burberry included a formal wool trench in white.
- Vogue, 2026-02-23: [Di Petsa Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/di-petsa). Di Petsa included a frayed two-piece denim outfit combining white with black.
- Vogue, 2026-02-22: [Simone Rocha Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/simone-rocha). Simone Rocha used pale opening and closing outfits to evoke a mythical Irish horse.
- Vogue, 2026-02-22: [Richard Quinn Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/richard-quinn). White joins black at the start of the show before red, fuchsia and pastel accents arrive.
- Vogue, 2026-02-22: [Emilia Wickstead Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/emilia-wickstead). Emilia Wickstead painted a pale finale dress with dark marks.
- WWD, 2026-02-22: [Simone Rocha Fall 2026: Down to Earth](https://wwd.com/runway/fall-2026/london/simone-rocha/review/). Simone Rocha added red shoulder stripes to a long white ruffled dress.
- WWD, 2026-02-22: [Toga Fall 2026: Material Mashups to the Fore](https://wwd.com/runway/fall-2026/london/toga/review/). White shirting fabric is gathered and creased into bustier tops for evening.
- WWD, 2026-02-21: [Joseph Fall 2026: Sculpture Garden](https://wwd.com/runway/fall-2026/london/joseph/review/). Joseph paired aviator sunglasses with a voluminous white sweater featuring a doubled roll neck.
- WWD, 2026-02-21: [Phoebe English Fall 2026: Beauty in All Seasons](https://wwd.com/runway/fall-2026/london/phoebe-english/review/). The whole collection is white, made from surplus fabric from bridal companies.
- Vogue, 2026-02-20: [Bora Aksu Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/bora-aksu). Bora Aksu closed with a bridal outfit decorated with pale roses.
- Vogue, 2026-02-16: [Adam Lippes Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/adam-lippes). Vogue describes Adam Lippes presenting an icy white quilted satin puffer.
- WWD, 2026-02-16: [Khaite Fall 2026: New Heights](https://wwd.com/runway/fall-2026/new-york/khaite/review/). WWD describes Khaite presenting white lace dresses inspired by lingerie.
- Vogue, 2026-02-15: [Cult Gaia Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/cult-gaia). Vogue describes Cult Gaia ending with a white bridal gown.
- Vogue, 2026-02-15: [Bibhu Mohapatra Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/bibhu-mohapatra). A white dress with a V neckline, angular shoulder and tulip-shaped skirt offered balance to the tailoring.
- Vogue, 2026-02-13: [Norma Kamali Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/norma-kamali). Vogue describes Norma Kamali quilting a material that fades from black into white.
- Vogue, 2026-02-13: [Tanner Fletcher Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/tanner-fletcher). Vogue highlights white charmeuse panels and ruffled white shirts at Tanner Fletcher.
- Vogue, 2026-02-12: [Michael Kors Collection Fall 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/michael-kors-collection). Vogue identifies white shirts among the Michael Kors staples present in the collection.
- WWD, 2026-02-12: [Carolina Herrera Fall 2026 Ready to Wear: Couture Codes in Modernity](https://wwd.com/runway/fall-2026/new-york/carolina-herrera/review/). WWD identifies white in Carolina Herrera leopard patterned coats, dresses and knits.
- Numéro, 2026-03-02: [Takeaways from Demna's first Gucci show](https://numero.com/en/fashion/fashion-week-en/demna-gucci-fall-winter-2026-2027-debut-show-milan/). Numéro describes Gucci's opening white minidress as recalling the styling of Basic Instinct.
- Dazed, 2026-02-25: [We Should All Be Fetishists: Unpacking Maria Grazia Chiuri's Fendi debut](https://www.dazeddigital.com/fashion/article/69752/1/fendi-aw26-fw26-maria-grazia-chiuri-milan-fashion-week-mfw). Fendi used floating white collars among its references to formal dressing.
- Dazed, 2026-02-25: [Diesel AW26 wants to unleash your inner party girl](https://www.dazeddigital.com/fashion/article/69750/1/diesel-aw26-fw26-milan-fashion-week-mfw-glenn-martens-party-girl). Diesel opened with a rumpled white tank and recycled jeans.
- FashionNetwork, 2026-02-23: [LFW Sunday: Erdem, Simone Rocha, and Richard Quinn](https://uk.fashionnetwork.com/news/Lfw-sunday-erdem-simone-rocha-and-richard-quinn,1809581.html). Richard Quinn used white satin columns within a mainly monochrome collection.
- W Magazine, 2026-02-13: [Michael Kors Is the True Diva of New York Fashion Week With His 45th Anniversary Show](https://www.wmagazine.com/fashion/michael-kors-45th-anniversary-runway-show-collection-photos). W describes Michael Kors pairing sequined black trousers with a plain white tank.
- Fashionotography, 2026-02-21: [Prabal Gurung Fall 2026 at NYFW: The meaning behind Home Sweet Home?](https://fashionotography.com/prabal-gurung-fall-2026-nyfw-home-sweet-home/). Fashionotography describes white within Prabal Gurung opening tailoring.
- Fashionotography, 2026-02-17: [LaQuan Smith Fall 2026 shows a strategic shift beyond clubwear into power tailoring](https://fashionotography.com/laquan-smith-fall-2026-shows-power-tailoring/). Fashionotography highlights LaQuan Smith tailoring with two button rows in white, alongside a white tuxedo shirt.
- Whitewall, 2026-02-16: [Veronica Leoni and the Cult of the Body for Calvin Klein Fall 2026](https://whitewall.art/fashion/veronica-leoni-and-the-cult-of-the-body-for-calvin-klein-fall-2026/). Whitewall highlights white collars against darker Calvin Klein outfits.
- Whitewall, 2026-02-13: [Carolina Herrera Fall 2026 Brings a Gallery-Worthy Sensibility to NYFW](https://whitewall.art/fashion/carolina-herrera-fall-2026-brings-a-gallery-worthy-sensibility-to-nyfw/). Whitewall highlights white and black combinations at Carolina Herrera.
- Fashionotography, 2026-02-13: [Coach turns sepia into technicolor for Fall 2026](https://fashionotography.com/coach-turns-sepia-into-technicolor-fall-2026/). Fashionotography identifies white among Coach heritage inspired colors.

Summaries are written by T-Fashion. Read each article at the source.

## Top designers by look count

- moschino: 29
- Ann Demeulemeester: 23
- Jw Anderson: 22
- 287 more designers in T-Fashion

## Other seasons

- [SS27](https://tfashion.ai/runway/ss27/white): 29.7% of looks
- [SS26](https://tfashion.ai/runway/ss26/white): 19.9% of looks

## By fashion week

- Paris: 10.3% of looks (577 looks)
- Milan: 11.7% of looks (277 looks)
- New York: 9.6% of looks (316 looks)
- London: 14.2% of looks (234 looks)

## Worn with

- Shirts (apparel): 33% of the trend's looks
- Dress (apparel): 18% of the trend's looks
- Striped (pattern): 7% of the trend's looks
- Floral (pattern): 6% of the trend's looks
- Poplin (fabric): 28% of the trend's looks
- Satin (fabric): 13% of the trend's looks

## Runway looks

11 of 1,426 looks. Every look is in T-Fashion.

- Carven look 30, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/carven/ready_to_wear_womenswear/photos/0030-6dc8db2e.jpg?format=auto&width=640
- Mame Kurogouchi look 30, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/mame-kurogouchi/ready_to_wear_womenswear/photos/0030-b6de839f.jpg?format=auto&width=640
- Marina Moscone look 1, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/new-york/marina-moscone/ready_to_wear_womenswear/photos/0001-4a4f0170.jpg?format=auto&width=640
- Institut Français De La Mode look 19, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/institut-francais-de-la-mode/ready_to_wear/photos/0019-8ddcd29d.jpg?format=auto&width=640
- Givenchy look 31, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/givenchy/ready_to_wear_womenswear/photos/0031-0d281ad5.jpg?format=auto&width=640
- Patrick Mcdowell look 12, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/london/patrick-mcdowell/ready_to_wear_womenswear/photos/0012-e067c50d.jpg?format=auto&width=640
- London College Of Fashion look 51, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/london/london-college-of-fashion/ready_to_wear/photos/0051-743a9003.jpg?format=auto&width=640
- Calvin Klein Collection look 27, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/new-york/calvin-klein-collection/ready_to_wear/photos/0027-40fca66e.jpg?format=auto&width=640
- The Row look 9, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/the-row/ready_to_wear_womenswear/photos/0009-8f5310cd.jpg?format=auto&width=640
- Toteme look 12, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/new-york/toteme/ready_to_wear_womenswear/photos/0012-aceda0f5.jpg?format=auto&width=640
- Shiatzy Chen look 38, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/fall-winter-2026/paris/shiatzy-chen/ready_to_wear/photos/0038-0cfb8cb2.jpg?format=auto&width=640

## FAQ

**How popular was white at the FW26 womenswear shows?**

White appeared in 1,426 looks from 290 designers. That is 10.7% of all looks T-Fashion analyzed for the FW26 womenswear shows.

**Is white a trend for fall 2026?**

Fading on the runways. Its share of looks is 10.7%, down from 14.6% in FW25.

**Which designers showed the most white for FW26?**

moschino (29 looks), Ann Demeulemeester (23 looks) and Jw Anderson (22 looks).

**Which fashion week showed the most white?**

London, where 14.2% of looks carried it (234 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Fall/Winter 2026 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with FW25.

## Related trends

- [Chocolate](https://tfashion.ai/runway/fw26/chocolate): 22.5% of looks
- [Charcoal](https://tfashion.ai/runway/fw26/charcoal): 8.0% of looks
- [Pine Green](https://tfashion.ai/runway/fw26/pine-green): 2.3% of looks
- [Mustard](https://tfashion.ai/runway/fw26/mustard)
- [Ecru](https://tfashion.ai/runway/fw26/ecru)
- [Wine](https://tfashion.ai/runway/fw26/wine)
- [Apricot](https://tfashion.ai/runway/fw26/apricot)
- [Champagne](https://tfashion.ai/runway/fw26/champagne)

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).