# Chocolate Color Trend, Spring 2026 Runways Source: https://tfashion.ai/runway/ss26/chocolate Data refreshed: October 2, 2026 Chocolate appeared in 12.1% of looks at the SS26 womenswear shows, about the same as SS25 (11.9%). 238 designers showed it across 1,258 looks. ## Numbers - Share of looks: 12.1% - Share in SS25: 11.9% - Change: +0.2 pts (steady) - Looks: 1,258 - Designers: 238 - Rank: #3 of 60 key colors by share of looks - Closest Pantone: 19-1214 TCX (#5C3E35) ## In the press Chocolate came up in 24 articles from WWD, Vogue, Marie Claire UK and 18 more. In the data it was in 12.1% of looks, about the same as SS25 (11.9%). - WWD, 2025-09-27: [Bottega Veneta Spring 2026: Weaving a Spell](https://wwd.com/runway/spring-2026/milan/bottega-veneta/review/). Bottega Veneta hand-wove thousands of narrow brown leather strips into a cape. - Vogue, 2025-09-22: [Gucci Spring 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2026-ready-to-wear/gucci). Gucci used brown lizard-effect leather for an oversized bomber and matching skirt. - Vogue, 2025-09-12: [Calvin Klein Collection Spring 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2026-ready-to-wear/calvin-klein-collection). Calvin Klein included a brown trench with a doubled collar. - Marie Claire UK, 2025-09-25: [Milan Fashion Week SS26 Highlights: Shows, Celebs & Events](https://www.marieclaire.co.uk/fashion/milan-fashion-week-highlights-ss26). Marie Claire notes Versace paired sparkling trousers with a vintage-style brown bomber. - Wallpaper*, 2025-09-25: [The standout shows of Milan Fashion Week S/S 2026](https://www.wallpaper.com/fashion-beauty/standout-shows-of-milan-fashion-week-s-s-2026). Wallpaper* identifies a brown tartan group at KNWLS. - Wallpaper*, 2025-09-16: [The standout shows of New York Fashion Week S/S 2026 – as they happened](https://www.wallpaper.com/fashion-beauty/fashion-beauty-events/standout-shows-and-highlights-of-new-york-fashion-week-nyfw-ss-26). Michael Kors used deep earthy brown. - InStyle, 2025-09-12: [The Best Designer Looks From New York Fashion Week Spring/Summer 2026](https://www.aol.com/best-designer-looks-york-fashion-201535357.html). Michael Kors worked with espresso shades in desert-inspired dressing. - Grazia, 2025-09-08: [Here Are All The Highlights From London Fashion Week S/S ’26](https://graziadaily.co.uk/fashion/news/london-fashion-week-spring-summer-2026-highlights/). Roksanda's standout was a chocolate-coloured bonded velvet dress with a flared skirt. - Marie Claire, 2025-09-16: [7 Color Combinations From Tibi's Spring 2026 Show I'm Already Testing This Fall](https://www.marieclaire.com/fashion/fall-fashion/tibi-spring-2026-collection-color-combinations-for-fall/). Chocolate brown looks got pops of cherry red on the runway. - Who What Wear, 2025-09-11: [Pendant Necklaces, Desert Hues, and Pajama Sets—Michael Kors Ushers In Earthy Elegance for Spring 2026](https://www.whowhatwear.com/fashion/runway/michael-kors-new-york-fashion-week-spring-2026). Michael Kors included brown leather earrings in the earthy palette. - Grazia Singapore, 2026-03-23: [The New Order: The SS26 Trends Emerging From Fashion's Great Reset](https://grazia.sg/fashion/spring-summer-2026-fashion-trend-report/). Rich browns joined sandy tones in the desert mood at Chanel and Proenza Schouler. - FashionUnited, 2025-10-01: [LFW SS26 colour trends: From chartreuse green to chocolate brown and more …](https://fashionunited.ie/news/fashion/lfw-ss26-colour-trends-from-chartreuse-green-to-chocolate-brown-and-more/20251001530975). Burberry used deep brown leather; Marta Marques and Paulo Almeida offered a brown taffeta dress; Ahluwalia included a brown trench. - Mediaset Infinity (X-Style), 2025-09-28: [Milano Fashion Week SS26: da Ermanno Scervino a Laura Biagiotti, il meglio del quinto giorno di sfilate](https://mediasetinfinity.mediaset.it/news/mediasetinfinity/xstyle/milano-fashion-week-ss26-scervino-biagiotti_SE000000000125_t5lmJt4W5yYvlpoplbA8X6P). Luisa Spagnoli included cocoa among deeper spring colors. - TheIndustry.fashion, 2025-09-22: [LFW SS26 Highlights: AKOK, Susan Fang, Ksenia Schnaider and more...](https://www.theindustry.fashion/lfw-ss26-highlights-akok-susan-fang-ksenia-schnaider-and-more/). Burberry used chocolate within a dusty palette alongside khaki, mustard and washed denim. - Black America Web, 2025-10-01: [Joy and Color Hit Milan Fashion Week Runway with Bruce Glen Collection](https://blackamericaweb.com/2025/10/01/joy-and-color-hit-milan-fashion-week-runway-with-bruce-glen-collection/). BruceGlen repeated chocolate brown in plaid and slip dresses. - JTDapper Fashion Week, 2025-09-29: [Luisa Spagnoli Spring/Summer 2026 at Milan Fashion Week](https://jtdapperfashionweek.com/2025/09/30/luisa-spagnoli-spring-summer-2026-at-milan-fashion-week/). Luisa Spagnoli balanced light spring colors with deeper cocoa shades. - The Impression, 2025-09-26: [Ferragamo Spring 2026 Fashion Show Review](https://theimpression.com/ferragamo-spring-2026-fashion-show-review/). Ferragamo combined acid green with chocolate brown in reworked animal patterns. - Design Scene, 2025-09-25: [Antonio Marras Spring Summer 2026 Celebrates Sardinia](https://www.designscene.net/2025/09/antonio-marras-ss26.html). Chocolate was one of the deeper shades next to plum, copper and bronze. - The Impression, 2025-09-24: [Boss Spring 2026 Fashion Show Review](https://theimpression.com/boss-spring-2026-fashion-show-review/). Boss used brown in woven materials and flowing jersey. - Gentleman's Journal, 2025-09-19: [Daniel Fletcher on his Sloaney Mithridate Spring/Summer 2026 collection](https://www.thegentlemansjournal.com/article/mithridate-spring-summer-2026/). The palette moved from racing green through chocolate brown to baby blue and lavender. - Guild Magazine, 2025-09-16: [Monse - NYFW Spring/Summer 2026](https://www.guildmagazine.com/fashion/monse-nyfw-spring-summer-2026/). Warm chocolate brown joined khaki, ivory, navy, soft blue and touches of coral. - Fashionotography, 2025-09-15: [The Alexander Wang Spring/Summer 2026 collection celebrates women who lead with strength and style](https://fashionotography.com/alexander-wang-spring-summer-2026-collection/). Alexander Wang showed a chocolate faux-fur piece that converted between coat and dress. - Interview Magazine, 2025-09-12: [“Glamour Keeps Me Alive!”: Dara Takes Michael Kors SS26](https://www.interviewmagazine.com/fashion/glamour-keeps-me-alive-dara-takes-michael-kors-ss26). The reviewer connects the Michael Kors collection with brown and neutral dressing. - QCEG MAG: [SHIATZY CHEN SPRING/SUMMER 2026 “UNSTILL” COLLECTION](https://qcegmag.com/fashion-article-shiatzy-chen-spring-summer-2026-unstill-collection.html). Shiatzy Chen grounded its palette in coffee and tobacco browns. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Vogue World: 27 - Michael Kors: 26 - Acne Studios: 23 - 235 more designers in T-Fashion ## Other seasons - [SS27](https://tfashion.ai/runway/ss27/chocolate): 5.6% of looks - [FW26](https://tfashion.ai/runway/fw26/chocolate): 22.5% of looks ## By fashion week - Paris: 12.1% of looks (527 looks) - Milan: 14.5% of looks (315 looks) - New York: 11.4% of looks (234 looks) - London: 10.0% of looks (182 looks) ## Worn with - Dress (apparel): 25% of the trend's looks - Pants (apparel): 24% of the trend's looks - Abstract (pattern): 8% of the trend's looks - Floral (pattern): 6% of the trend's looks - Twill (fabric): 24% of the trend's looks - Satin (fabric): 14% of the trend's looks ## Runway looks 11 of 1,258 looks. Every look is in T-Fashion. - Fendi look 4, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/fendi/ready_to_wear/photos/0004-1421607e.jpg?format=auto&width=640 - Gabriela Hearst look 30, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/gabriela-hearst/ready_to_wear/photos/0030-4c30a31a.jpg?format=auto&width=640 - Dhruv Kapoor look 8, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/dhruv-kapoor/ready_to_wear/photos/0008-e79c360e.jpg?format=auto&width=640 - Zimmermann look 47, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/zimmermann/ready_to_wear_womenswear/photos/0047-a960dcfa.jpg?format=auto&width=640 - Alberta Ferretti look 30, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/alberta-ferretti/ready_to_wear/photos/0030-2d3ea7b2.jpg?format=auto&width=640 - Elisabetta Franchi look 14, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/elisabetta-franchi/ready_to_wear/photos/0014-7e49bd3a.jpg?format=auto&width=640 - Saint Laurent look 49, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/saint-laurent/ready_to_wear/photos/0049-72dcc9d5.jpg?format=auto&width=640 - Calcaterra look 2, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/calcaterra/ready_to_wear/photos/0002-02aa1aba.jpg?format=auto&width=640 - Ottolinger look 7, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/ottolinger/ready_to_wear_womenswear/photos/0007-02d6d31f.jpg?format=auto&width=640 - CANEX look 39, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/canex/ready_to_wear/photos/0039-cf6a3da4.jpg?format=auto&width=640 - Aje look 15, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/aje/ready_to_wear/photos/0015-b21eb82b.jpg?format=auto&width=640 ## FAQ **How popular was chocolate at the SS26 womenswear shows?** Chocolate appeared in 1,258 looks from 238 designers. That is 12.1% of all looks T-Fashion analyzed for the SS26 womenswear shows. **Is chocolate a trend for spring 2026?** Steady on the runways. Its share of looks is 12.1%, about the same as SS25 (11.9%). **Which designers showed the most chocolate for SS26?** Vogue World (27 looks), Michael Kors (26 looks) and Acne Studios (23 looks). **Which fashion week showed the most chocolate?** Milan, where 14.5% of looks carried it (315 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2026 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS25. ## Related trends - [Charcoal](https://tfashion.ai/runway/ss26/charcoal): 6.9% of looks - [Champagne](https://tfashion.ai/runway/ss26/champagne) - [Camel](https://tfashion.ai/runway/ss26/camel): 4.3% of looks - [Mustard](https://tfashion.ai/runway/ss26/mustard) - [Steel](https://tfashion.ai/runway/ss26/steel): 7.7% of looks - [Beige Twins](https://tfashion.ai/runway/ss26/beige-twins): 10.3% of looks - [Peach](https://tfashion.ai/runway/ss26/peach) - [Ecru](https://tfashion.ai/runway/ss26/ecru) This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).