# Chocolate Menswear Color Trend, Spring 2026 Runways Source: https://tfashion.ai/runway/ss26/menswear/chocolate Data refreshed: October 2, 2026 Chocolate appeared in 17.7% of looks at the SS26 menswear shows, about the same as SS25 (17.2%). 103 designers showed it across 372 looks. ## Numbers - Share of looks: 17.7% - Share in SS25: 17.2% - Change: +0.5 pts (steady) - Looks: 372 - Designers: 103 - Rank: #3 of 32 key colors by share of looks - Closest Pantone: 19-1214 TCX (#5C3E35) ## In the press Chocolate came up in 9 articles from Vogue, WWD, The Impression and 4 more. In the data it was in 17.7% of looks, about the same as SS25 (17.2%). - Vogue, 2025-09-27: [Ferragamo Spring 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2026-ready-to-wear/salvatore-ferragamo). Ferragamo used brown striped herringbone in its softly constructed men's tailoring. - WWD, 2025-09-27: [Ferrari Spring 2026: Reduction Heightens Emotion](https://wwd.com/runway/spring-2026/milan/ferrari/review/). Ferrari used cocoa-colored airbrushed knits on men and women. - WWD, 2025-09-23: [Dhruv Kapoor Spring 2026: Reinventing Essentials](https://wwd.com/runway/spring-2026/milan/dhruv-kapoor/review/). Dhruv Kapoor paired brown tailored men's trousers with a striped shirt and draped collar. - The Impression, 2025-07-14: [From Milan to Paris: Spring 2026 Men's Shows Reset the Tone](https://theimpression.com/milan-and-paris-spring-2026-mens-fashion-shows-overview/). Browns took over from black in lightweight summer suiting. - Gentleman's Journal, 2025-06-30: [The biggest Spring/Summer 2026 menswear moments from Paris Fashion Week](https://www.thegentlemansjournal.com/article/paris-fashion-week-spring-summer-2026/). Saint Laurent retained dark brown as a base color while adding orange, mint and red. - The Gentleman's Journal, 2025-06-25: [The biggest Spring/Summer 2026 menswear moments from Milan Fashion Week](https://www.thegentlemansjournal.com/article/milan-fashion-week-spring-summer-2026/). The Gentleman's Journal notes brown at Ralph Lauren Purple Label and mocha eveningwear at Brioni. - Daily Front Row, 2025-06-25: [Milan Fashion Week Men's Top Spring 2026 Shows](https://fashionweekdaily.com/milan-fashion-week-mens-top-spring-2026-shows/). Daily Front Row notes brown among Giorgio Armani and Paul Smith colors. - Design Scene, 2025-09-25: [Antonio Marras Spring Summer 2026 Celebrates Sardinia](https://www.designscene.net/2025/09/antonio-marras-ss26.html). Chocolate was one of the deeper shades next to plum, copper and bronze. - Gentleman's Journal, 2025-09-19: [Daniel Fletcher on his Sloaney Mithridate Spring/Summer 2026 collection](https://www.thegentlemansjournal.com/article/mithridate-spring-summer-2026/). The palette moved from racing green through chocolate brown to baby blue and lavender. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Giorgio Armani: 22 - boss: 19 - burberry: 15 - 100 more designers in T-Fashion ## Other seasons - [SS27](https://tfashion.ai/runway/ss27/menswear/chocolate): 9.3% of looks - [FW26](https://tfashion.ai/runway/fw26/menswear/chocolate): 27.4% of looks ## By fashion week - Paris: 16.3% of looks (125 looks) - Milan: 25.7% of looks (124 looks) - New York: 12.3% of looks (47 looks) - London: 16.1% of looks (76 looks) ## Worn with - Pants (apparel): 45% of the trend's looks - Jacket (apparel): 27% of the trend's looks - Abstract (pattern): 7% of the trend's looks - Geometric (pattern): 5% of the trend's looks - Twill (fabric): 40% of the trend's looks - Leather (fabric): 12% of the trend's looks ## Runway looks 11 of 372 looks. Every look is in T-Fashion. - Valentino look 65, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/valentino/ready_to_wear/photos/0065-2507fe9c.jpg?format=auto&width=640 - Institution by Galib Gassanoff look 23, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/institution-by-galib-gassanoff/ready_to_wear/photos/0023-c8021e33.jpg?format=auto&width=640 - Clara Son look 2, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/new-york/clara-son/ready_to_wear/photos/0002-2bcc7fdc.jpg?format=auto&width=640 - Acne Studios look 31, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/acne-studios/ready_to_wear/photos/0031-08f5dded.jpg?format=auto&width=640 - Tibi look 33, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/new-york/tibi/ready_to_wear/photos/0033-586c91f1.jpg?format=auto&width=640 - Bottega Veneta look 48, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/bottega-veneta/ready_to_wear/photos/0048-2865ae0b.jpg?format=auto&width=640 - Dhruv Kapoor look 38, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/dhruv-kapoor/ready_to_wear/photos/0038-ebba38ca.jpg?format=auto&width=640 - Ujoh look 29, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/ujoh/ready_to_wear/photos/0029-a76add60.jpg?format=auto&width=640 - Nanushka look 27, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/london/nanushka/ready_to_wear/photos/0027-e43b1e86.jpg?format=auto&width=640 - BOSS look 40, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/boss/ready_to_wear/photos/0040-2872a9be.jpg?format=auto&width=640 - MM6 Maison Margiela look 28, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/mm6-maison-margiela/ready_to_wear/photos/0028-0de3d7c0.jpg?format=auto&width=640 ## FAQ **How popular was chocolate at the SS26 menswear shows?** Chocolate appeared in 372 looks from 103 designers. That is 17.7% of all looks T-Fashion analyzed for the SS26 menswear shows. **Is chocolate a trend for spring 2026?** Steady on the runways. Its share of looks is 17.7%, about the same as SS25 (17.2%). **Which designers showed the most chocolate for SS26?** Giorgio Armani (22 looks), boss (19 looks) and burberry (15 looks). **Which fashion week showed the most chocolate?** Milan, where 25.7% of looks carried it (124 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2026 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS25. ## Related trends - [Charcoal](https://tfashion.ai/runway/ss26/menswear/charcoal): 12.6% of looks - [Baby Blue](https://tfashion.ai/runway/ss26/menswear/baby-blue): 4.6% of looks - [Mustard](https://tfashion.ai/runway/ss26/menswear/mustard) - [Steel](https://tfashion.ai/runway/ss26/menswear/steel): 11.2% of looks - [Scarlet](https://tfashion.ai/runway/ss26/menswear/scarlet) - [Champagne](https://tfashion.ai/runway/ss26/menswear/champagne) - [Beige Twins](https://tfashion.ai/runway/ss26/menswear/beige-twins): 10.2% of looks - [Camel](https://tfashion.ai/runway/ss26/menswear/camel) This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).