# Chocolate Color Trend, Spring 2026 ยท Milan Men's Source: https://tfashion.ai/runway/ss26/menswear/milan/chocolate Data refreshed: October 2, 2026 Chocolate appeared in 25.7% of looks at the Milan Men's Fashion Week SS26 menswear shows, up from 18.8% in SS25. 22 designers showed it across 124 looks. ## Numbers - Share of looks: 25.7% - Share in SS25: 18.8% - Change: +6.9 pts (rising) - Looks: 124 - Designers: 22 - Rank: #2 of 14 key colors by share of looks - Closest Pantone: 19-1214 TCX (#5C3E35) ## In the press Chocolate came up in 7 articles from Vogue, WWD, The Impression and 3 more. In the data it was in 25.7% of looks, up from 18.8% in SS25. - Vogue, 2025-09-27: [Ferragamo Spring 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2026-ready-to-wear/salvatore-ferragamo). Ferragamo used brown striped herringbone in its softly constructed men's tailoring. - WWD, 2025-09-27: [Ferrari Spring 2026: Reduction Heightens Emotion](https://wwd.com/runway/spring-2026/milan/ferrari/review/). Ferrari used cocoa-colored airbrushed knits on men and women. - WWD, 2025-09-23: [Dhruv Kapoor Spring 2026: Reinventing Essentials](https://wwd.com/runway/spring-2026/milan/dhruv-kapoor/review/). Dhruv Kapoor paired brown tailored men's trousers with a striped shirt and draped collar. - The Impression, 2025-07-14: [From Milan to Paris: Spring 2026 Men's Shows Reset the Tone](https://theimpression.com/milan-and-paris-spring-2026-mens-fashion-shows-overview/). Browns took over from black in lightweight summer suiting. - The Gentleman's Journal, 2025-06-25: [The biggest Spring/Summer 2026 menswear moments from Milan Fashion Week](https://www.thegentlemansjournal.com/article/milan-fashion-week-spring-summer-2026/). The Gentleman's Journal notes brown at Ralph Lauren Purple Label and mocha eveningwear at Brioni. - Daily Front Row, 2025-06-25: [Milan Fashion Week Men's Top Spring 2026 Shows](https://fashionweekdaily.com/milan-fashion-week-mens-top-spring-2026-shows/). Daily Front Row notes brown among Giorgio Armani and Paul Smith colors. - Design Scene, 2025-09-25: [Antonio Marras Spring Summer 2026 Celebrates Sardinia](https://www.designscene.net/2025/09/antonio-marras-ss26.html). Chocolate was one of the deeper shades next to plum, copper and bronze. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Giorgio Armani: 22 - boss: 19 - Mm6 Maison Margiela: 11 - 19 more designers in T-Fashion ## Other seasons - [SS27](https://tfashion.ai/runway/ss27/menswear/milan/chocolate): 9.8% of looks - [FW26](https://tfashion.ai/runway/fw26/menswear/milan/chocolate): 34.2% of looks ## Worn with - Pants (apparel): 54% of the trend's looks - Jacket (apparel): 31% of the trend's looks - Floral (pattern): 9% of the trend's looks - Abstract (pattern): 9% of the trend's looks - Twill (fabric): 44% of the trend's looks - Satin (fabric): 20% of the trend's looks ## Runway looks 11 of 124 looks. Every look is in T-Fashion. - Fendi look 37, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/fendi/ready_to_wear/photos/0037-ab3541ed.jpg?format=auto&width=640 - Institution by Galib Gassanoff look 23, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/institution-by-galib-gassanoff/ready_to_wear/photos/0023-c8021e33.jpg?format=auto&width=640 - Bottega Veneta look 48, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/bottega-veneta/ready_to_wear/photos/0048-2865ae0b.jpg?format=auto&width=640 - Dhruv Kapoor look 38, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/dhruv-kapoor/ready_to_wear/photos/0038-ebba38ca.jpg?format=auto&width=640 - BOSS look 40, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/boss/ready_to_wear/photos/0040-2872a9be.jpg?format=auto&width=640 - MM6 Maison Margiela look 28, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/mm6-maison-margiela/ready_to_wear/photos/0028-0de3d7c0.jpg?format=auto&width=640 - Onitsuka Tiger look 49, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/onitsuka-tiger/ready_to_wear/photos/0049-6e8a62ee.jpg?format=auto&width=640 - Tokyo James look 29, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/tokyo-james/ready_to_wear/photos/0029-313add06.jpg?format=auto&width=640 - Giorgio Armani look 20, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/giorgio-armani/ready_to_wear/photos/0020-50ed51c7.jpg?format=auto&width=640 - Antonio Marras look 33, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/antonio-marras/ready_to_wear/photos/0033-aa5479b6.jpg?format=auto&width=640 - Ferragamo look 58, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/ferragamo/ready_to_wear/photos/0058-f0c93356.jpg?format=auto&width=640 ## FAQ **How popular was chocolate at the Milan Men's Fashion Week SS26 menswear shows?** Chocolate appeared in 124 looks from 22 designers. That is 25.7% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS26 menswear shows. **Is chocolate a trend for spring 2026?** Rising on the runways. Its share of looks is 25.7%, up from 18.8% in SS25. **Which designers showed the most chocolate for SS26?** Giorgio Armani (22 looks), boss (19 looks) and Mm6 Maison Margiela (11 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2026 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS25. ## Related trends - [Charcoal](https://tfashion.ai/runway/ss26/menswear/milan/charcoal): 14.1% of looks - [Beige Twins](https://tfashion.ai/runway/ss26/menswear/milan/beige-twins): 11.6% of looks - [Steel](https://tfashion.ai/runway/ss26/menswear/milan/steel): 13.1% of looks - [Olive](https://tfashion.ai/runway/ss26/menswear/milan/olive) - [Sand](https://tfashion.ai/runway/ss26/menswear/milan/sand): 10.8% of looks - [Taupe](https://tfashion.ai/runway/ss26/menswear/milan/taupe): 12.2% of looks - [Lavender](https://tfashion.ai/runway/ss26/menswear/milan/lavender): 8.3% of looks - [Moss](https://tfashion.ai/runway/ss26/menswear/milan/moss) This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).