# Sand Color Trend, Spring 2026 · Milan Men's Fashion Week Source: https://tfashion.ai/runway/ss26/menswear/milan/sand Data refreshed: October 2, 2026 Sand appeared in 10.8% of looks at the Milan Men's Fashion Week SS26 menswear shows, about the same as SS25 (10.0%). 18 designers showed it across 52 looks. ## Numbers - Share of looks: 10.8% - Share in SS25: 10.0% - Change: +0.8 pts (steady) - Looks: 52 - Designers: 18 - Rank: #9 of 14 key colors by share of looks - Closest Pantone: 16-1260 TCX (#D56231) ## In the press Sand came up in 4 articles from WWD, Istituto Marangoni (Maze35), The Gentleman's Journal and 1 more. In the data it was in 10.8% of looks, about the same as SS25 (10.0%). - WWD, 2025-06-23: [Giorgio Armani Men’s Spring 2026: Smooth Operator](https://wwd.com/runway/mens-spring-2026/milan/giorgio-armani/review/). Giorgio Armani moved from greige and gray toward desert tan shades. - Istituto Marangoni (Maze35), 2025-07-02: [5+1 Menswear Trends from Milan Fashion Week SS 2026](https://www.istitutomarangoni.com/en/maze35/community/menswear-trends-ss-2026-milan-fashion-week). Prada's pastel palette let sage meet sand. - The Gentleman's Journal, 2025-06-25: [The biggest Spring/Summer 2026 menswear moments from Milan Fashion Week](https://www.thegentlemansjournal.com/article/milan-fashion-week-spring-summer-2026/). The Gentleman's Journal notes sand shades in Brioni's desaturated summer palette. - Design Scene, 2025-09-25: [Antonio Marras Spring Summer 2026 Celebrates Sardinia](https://www.designscene.net/2025/09/antonio-marras-ss26.html). Sand and dust tones balanced the pinks and lilacs. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Antonio Marras: 10 - boss: 8 - ferragamo: 8 - 15 more designers in T-Fashion ## Other seasons - [SS27](https://tfashion.ai/runway/ss27/menswear/milan/sand): 8.5% of looks - [FW26](https://tfashion.ai/runway/fw26/menswear/milan/sand) ## Worn with - Pants (apparel): 37% of the trend's looks - Jacket (apparel): 27% of the trend's looks - Twill (fabric): 27% of the trend's looks - Poplin (fabric): 19% of the trend's looks ## Runway looks 11 of 52 looks. Every look is in T-Fashion. - Ferragamo look 17, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/ferragamo/ready_to_wear/photos/0017-711f3eab.jpg?format=auto&width=640 - Giorgio Armani look 2, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/giorgio-armani/ready_to_wear/photos/0002-9cd91fef.jpg?format=auto&width=640 - Fendi look 31, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/fendi/ready_to_wear/photos/0031-b46a4cb2.jpg?format=auto&width=640 - Antonio Marras look 28, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/antonio-marras/ready_to_wear/photos/0028-6ee30373.jpg?format=auto&width=640 - Tokyo James look 7, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/tokyo-james/ready_to_wear/photos/0007-9a77ea40.jpg?format=auto&width=640 - Dhruv Kapoor look 25, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/dhruv-kapoor/ready_to_wear/photos/0025-8d7c6a8a.jpg?format=auto&width=640 - Onitsuka Tiger look 15, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/onitsuka-tiger/ready_to_wear/photos/0015-6e86e4d2.jpg?format=auto&width=640 - BOSS look 4, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/boss/ready_to_wear/photos/0004-d8152e63.jpg?format=auto&width=640 - Diesel look 26, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/diesel/ready_to_wear/photos/0026-e006c977.jpg?format=auto&width=640 - Ferrari look 16, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/ferrari/ready_to_wear/photos/0016-5641abb9.jpg?format=auto&width=640 - Jarel Zhang look 7, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/jarel-zhang/ready_to_wear/photos/0007-9d86da0a.jpg?format=auto&width=640 ## FAQ **How popular was sand at the Milan Men's Fashion Week SS26 menswear shows?** Sand appeared in 52 looks from 18 designers. That is 10.8% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS26 menswear shows. **Is sand a trend for spring 2026?** Steady on the runways. Its share of looks is 10.8%, about the same as SS25 (10.0%). **Which designers showed the most sand for SS26?** Antonio Marras (10 looks), boss (8 looks) and ferragamo (8 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2026 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS25. ## Related trends - [Charcoal](https://tfashion.ai/runway/ss26/menswear/milan/charcoal): 14.1% of looks - [Chocolate](https://tfashion.ai/runway/ss26/menswear/milan/chocolate): 25.7% of looks - [Beige Twins](https://tfashion.ai/runway/ss26/menswear/milan/beige-twins): 11.6% of looks - [Steel](https://tfashion.ai/runway/ss26/menswear/milan/steel): 13.1% of looks - [Olive](https://tfashion.ai/runway/ss26/menswear/milan/olive) - [Taupe](https://tfashion.ai/runway/ss26/menswear/milan/taupe): 12.2% of looks - [Lavender](https://tfashion.ai/runway/ss26/menswear/milan/lavender): 8.3% of looks - [Moss](https://tfashion.ai/runway/ss26/menswear/milan/moss) This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).