# Chocolate Color Trend, Spring 2026 · Paris Men's Source: https://tfashion.ai/runway/ss26/menswear/paris/chocolate Data refreshed: October 2, 2026 Chocolate appeared in 16.3% of looks at the Paris Men's Fashion Week SS26 menswear shows, about the same as SS25 (17.5%). 38 designers showed it across 125 looks. ## Numbers - Share of looks: 16.3% - Share in SS25: 17.5% - Change: −1.2 pts (steady) - Looks: 125 - Designers: 38 - Rank: #3 of 17 key colors by share of looks - Closest Pantone: 19-1214 TCX (#5C3E35) ## In the press Chocolate came up in coverage from Gentleman's Journal. In the data it was in 16.3% of looks, about the same as SS25 (17.5%). - Gentleman's Journal, 2025-06-30: [The biggest Spring/Summer 2026 menswear moments from Paris Fashion Week](https://www.thegentlemansjournal.com/article/paris-fashion-week-spring-summer-2026/). Saint Laurent retained dark brown as a base color while adding orange, mint and red. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Acne Studios: 14 - balmain: 10 - bosideng: 8 - 35 more designers in T-Fashion ## Other seasons - [SS27](https://tfashion.ai/runway/ss27/menswear/paris/chocolate): 9.2% of looks - [FW26](https://tfashion.ai/runway/fw26/menswear/paris/chocolate): 26.1% of looks ## Worn with - Pants (apparel): 42% of the trend's looks - Jacket (apparel): 24% of the trend's looks - Geometric (pattern): 6% of the trend's looks - Twill (fabric): 38% of the trend's looks - Leather (fabric): 17% of the trend's looks ## Runway looks 11 of 125 looks. Every look is in T-Fashion. - Burç Akyol look 11, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/burc-akyol/ready_to_wear/photos/0011-7de62074.jpg?format=auto&width=640 - Valentino look 65, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/valentino/ready_to_wear/photos/0065-2507fe9c.jpg?format=auto&width=640 - Acne Studios look 31, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/acne-studios/ready_to_wear/photos/0031-08f5dded.jpg?format=auto&width=640 - Ujoh look 29, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/ujoh/ready_to_wear/photos/0029-a76add60.jpg?format=auto&width=640 - Lanvin look 21, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/lanvin/ready_to_wear/photos/0021-015f54f5.jpg?format=auto&width=640 - Lacoste look 39, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/lacoste/ready_to_wear/photos/0039-2f97fca1.jpg?format=auto&width=640 - Enfants Riches Déprimés look 16, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/enfants-riches-deprimes/ready_to_wear/photos/0016-6ee82942.jpg?format=auto&width=640 - Balmain look 2, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/balmain/ready_to_wear_menswear/photos/0002-cd8082e8.jpg?format=auto&width=640 - Miu Miu look 26, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/miu-miu/ready_to_wear/photos/0026-b132fe6b.jpg?format=auto&width=640 - Casablanca look 21, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/casablanca/ready_to_wear/photos/0021-36a1c434.jpg?format=auto&width=640 - Celine look 45, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/celine/ready_to_wear_womenswear/photos/0045-0cc6a328.jpg?format=auto&width=640 ## FAQ **How popular was chocolate at the Paris Men's Fashion Week SS26 menswear shows?** Chocolate appeared in 125 looks from 38 designers. That is 16.3% of all looks T-Fashion analyzed for the Paris Men's Fashion Week SS26 menswear shows. **Is chocolate a trend for spring 2026?** Steady on the runways. Its share of looks is 16.3%, about the same as SS25 (17.5%). **Which designers showed the most chocolate for SS26?** Acne Studios (14 looks), balmain (10 looks) and bosideng (8 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2026 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS25. ## Related trends - [Charcoal](https://tfashion.ai/runway/ss26/menswear/paris/charcoal): 12.8% of looks - [Baby Blue](https://tfashion.ai/runway/ss26/menswear/paris/baby-blue): 6.0% of looks - [Scarlet](https://tfashion.ai/runway/ss26/menswear/paris/scarlet) - [Midnight Blue](https://tfashion.ai/runway/ss26/menswear/paris/midnight-blue): 9.0% of looks - [Powder Blue](https://tfashion.ai/runway/ss26/menswear/paris/powder-blue): 6.3% of looks - [Smoke](https://tfashion.ai/runway/ss26/menswear/paris/smoke): 13.5% of looks - [Camel](https://tfashion.ai/runway/ss26/menswear/paris/camel) - [Beige Twins](https://tfashion.ai/runway/ss26/menswear/paris/beige-twins): 7.7% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).