# White Color Trend, Spring 2026 · Paris Men's Fashion Week Source: https://tfashion.ai/runway/ss26/menswear/paris/white Data refreshed: October 2, 2026 White appeared in 26.3% of looks at the Paris Men's Fashion Week SS26 menswear shows, about the same as SS25 (28.9%). 48 designers showed it across 201 looks. ## Numbers - Share of looks: 26.3% - Share in SS25: 28.9% - Change: −2.6 pts (steady) - Looks: 201 - Designers: 48 - Rank: #2 of 17 key colors by share of looks - Closest Pantone: 17-4919 TCX (#478589) ## In the press White came up in 6 articles from WWD, CNN Style, Wallpaper* and 1 more. In the data it was in 26.3% of looks, about the same as SS25 (28.9%). - WWD, 2025-10-04: [Maison Margiela Spring 2026: Back to Basics](https://wwd.com/runway/spring-2026/paris/maison-martin-margiela/review/). White poplin shirts and lab-coat references ran through the tailoring. - WWD, 2025-10-02: [Tom Ford Spring 2026: Night of the Stars](https://wwd.com/runway/spring-2026/paris/tom-ford/review/). A white suit with a matching sweater, and a white satin tuxedo, featured in the tailoring. - CNN Style, 2025-07-01: [Dior’s next chapter, zoot suits and a Wes Anderson easter egg: What we saw at the Paris Fashion Week men’s shows](https://www.cnn.com/2025/07/01/style/paris-fashion-week-menswear-ss26). Jacquemus drew on rural Provence with a milky palette dominated by white. - Wallpaper*, 2025-06-25: [The standout shows of Paris Fashion Week Men’s S/S 2026: Hermès to Craig Green](https://www.wallpaper.com/fashion-beauty/paris-fashion-week-mens-ss-2026-highlights-review). Willy Chavarria placed messages supporting immigrant rights on white T-shirts. - House of Solo, 2025-07-01: [Paris Men’s Fashion Week Spring/Summer 2026 RUNWAY RECAP](https://www.houseofsolo.com/paris-mens-fashion-week-spring-summer-2026-runway-recap/). Jacquemus made a pastoral shorts suit from ivory linen. - WWD, 2025-06-27: [Comme des Garçons Homme Plus Spring 2026: Suit Yourself](https://wwd.com/runway/mens-spring-2026/paris/comme-des-garcons-homme-plus/review/). The contrast lapels looked sharpest in white on the black tuxedo jackets. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Maison Kitsune: 15 - Agnes B: 11 - Maison Margiela: 10 - 45 more designers in T-Fashion ## Other seasons - [SS27](https://tfashion.ai/runway/ss27/menswear/paris/white): 25.3% of looks - [FW26](https://tfashion.ai/runway/fw26/menswear/paris/white): 16.7% of looks ## Worn with - Shirts (apparel): 46% of the trend's looks - Jacket (apparel): 19% of the trend's looks - Striped (pattern): 16% of the trend's looks - Graphic (pattern): 4% of the trend's looks - Poplin (fabric): 37% of the trend's looks - Jersey (fabric): 17% of the trend's looks ## Runway looks 11 of 201 looks. Every look is in T-Fashion. - Acne Studios look 43, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/acne-studios/ready_to_wear/photos/0043-0afe7570.jpg?format=auto&width=640 - Enfants Riches Déprimés look 36, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/enfants-riches-deprimes/ready_to_wear/photos/0036-4f440e8a.jpg?format=auto&width=640 - Lacoste look 50, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/lacoste/ready_to_wear/photos/0050-0d1075dd.jpg?format=auto&width=640 - Shiatzy Chen look 52, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/shiatzy-chen/ready_to_wear/photos/0052-0178d389.jpg?format=auto&width=640 - Vivienne Westwood look 11, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/vivienne-westwood/ready_to_wear/photos/0011-459b8f36.jpg?format=auto&width=640 - agnès b. look 19, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/agnes-b/ready_to_wear/photos/0019-5060e0d6.jpg?format=auto&width=640 - Celine look 36, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/celine/ready_to_wear_womenswear/photos/0036-c4af0dd4.jpg?format=auto&width=640 - Maison Kitsuné look 31, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/maison-kitsune/ready_to_wear/photos/0031-f89b3af9.jpg?format=auto&width=640 - Xuly.Bët look 19, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/xuly-bet/ready_to_wear/photos/0019-0b6ac280.jpg?format=auto&width=640 - Meryll Rogge look 9, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/meryll-rogge/ready_to_wear/photos/0009-b98e1d3b.jpg?format=auto&width=640 - Maison Margiela look 53, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/paris/maison-margiela/ready_to_wear/photos/0053-299db049.jpg?format=auto&width=640 ## FAQ **How popular was white at the Paris Men's Fashion Week SS26 menswear shows?** White appeared in 201 looks from 48 designers. That is 26.3% of all looks T-Fashion analyzed for the Paris Men's Fashion Week SS26 menswear shows. **Is white a trend for spring 2026?** Steady on the runways. Its share of looks is 26.3%, about the same as SS25 (28.9%). **Which designers showed the most white for SS26?** Maison Kitsune (15 looks), Agnes B (11 looks) and Maison Margiela (10 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2026 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS25. ## Related trends - [Charcoal](https://tfashion.ai/runway/ss26/menswear/paris/charcoal): 12.8% of looks - [Baby Blue](https://tfashion.ai/runway/ss26/menswear/paris/baby-blue): 6.0% of looks - [Scarlet](https://tfashion.ai/runway/ss26/menswear/paris/scarlet) - [Midnight Blue](https://tfashion.ai/runway/ss26/menswear/paris/midnight-blue): 9.0% of looks - [Powder Blue](https://tfashion.ai/runway/ss26/menswear/paris/powder-blue): 6.3% of looks - [Smoke](https://tfashion.ai/runway/ss26/menswear/paris/smoke): 13.5% of looks - [Camel](https://tfashion.ai/runway/ss26/menswear/paris/camel) - [Beige Twins](https://tfashion.ai/runway/ss26/menswear/paris/beige-twins): 7.7% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).