# Chocolate Color Trend, Spring 2026 ยท Milan Fashion Week Source: https://tfashion.ai/runway/ss26/milan/chocolate Data refreshed: October 2, 2026 Chocolate appeared in 14.5% of looks at the Milan Fashion Week SS26 womenswear shows, up from 13.0% in SS25. 47 designers showed it across 315 looks. ## Numbers - Share of looks: 14.5% - Share in SS25: 13.0% - Change: +1.5 pts (rising) - Looks: 315 - Designers: 47 - Rank: #3 of 30 key colors by share of looks - Closest Pantone: 19-1214 TCX (#5C3E35) ## In the press Chocolate came up in 10 articles from WWD, Vogue, Marie Claire UK and 6 more. In the data it was in 14.5% of looks, up from 13.0% in SS25. - WWD, 2025-09-27: [Bottega Veneta Spring 2026: Weaving a Spell](https://wwd.com/runway/spring-2026/milan/bottega-veneta/review/). Bottega Veneta hand-wove thousands of narrow brown leather strips into a cape. - Vogue, 2025-09-22: [Gucci Spring 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2026-ready-to-wear/gucci). Gucci used brown lizard-effect leather for an oversized bomber and matching skirt. - Marie Claire UK, 2025-09-25: [Milan Fashion Week SS26 Highlights: Shows, Celebs & Events](https://www.marieclaire.co.uk/fashion/milan-fashion-week-highlights-ss26). Marie Claire notes Versace paired sparkling trousers with a vintage-style brown bomber. - Wallpaper*, 2025-09-25: [The standout shows of Milan Fashion Week S/S 2026](https://www.wallpaper.com/fashion-beauty/standout-shows-of-milan-fashion-week-s-s-2026). Wallpaper* identifies a brown tartan group at KNWLS. - Mediaset Infinity (X-Style), 2025-09-28: [Milano Fashion Week SS26: da Ermanno Scervino a Laura Biagiotti, il meglio del quinto giorno di sfilate](https://mediasetinfinity.mediaset.it/news/mediasetinfinity/xstyle/milano-fashion-week-ss26-scervino-biagiotti_SE000000000125_t5lmJt4W5yYvlpoplbA8X6P). Luisa Spagnoli included cocoa among deeper spring colors. - Black America Web, 2025-10-01: [Joy and Color Hit Milan Fashion Week Runway with Bruce Glen Collection](https://blackamericaweb.com/2025/10/01/joy-and-color-hit-milan-fashion-week-runway-with-bruce-glen-collection/). BruceGlen repeated chocolate brown in plaid and slip dresses. - JTDapper Fashion Week, 2025-09-29: [Luisa Spagnoli Spring/Summer 2026 at Milan Fashion Week](https://jtdapperfashionweek.com/2025/09/30/luisa-spagnoli-spring-summer-2026-at-milan-fashion-week/). Luisa Spagnoli balanced light spring colors with deeper cocoa shades. - The Impression, 2025-09-26: [Ferragamo Spring 2026 Fashion Show Review](https://theimpression.com/ferragamo-spring-2026-fashion-show-review/). Ferragamo combined acid green with chocolate brown in reworked animal patterns. - Design Scene, 2025-09-25: [Antonio Marras Spring Summer 2026 Celebrates Sardinia](https://www.designscene.net/2025/09/antonio-marras-ss26.html). Chocolate was one of the deeper shades next to plum, copper and bronze. - The Impression, 2025-09-24: [Boss Spring 2026 Fashion Show Review](https://theimpression.com/boss-spring-2026-fashion-show-review/). Boss used brown in woven materials and flowing jersey. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Giorgio Armani: 22 - Roberto Cavalli: 21 - Elisabetta Franchi: 20 - 44 more designers in T-Fashion ## Other seasons - [SS27](https://tfashion.ai/runway/ss27/milan/chocolate): 7.0% of looks - [FW26](https://tfashion.ai/runway/fw26/milan/chocolate): 25.6% of looks ## Worn with - Pants (apparel): 27% of the trend's looks - Dress (apparel): 23% of the trend's looks - Abstract (pattern): 12% of the trend's looks - Floral (pattern): 8% of the trend's looks - Twill (fabric): 24% of the trend's looks - Satin (fabric): 20% of the trend's looks ## Runway looks 11 of 315 looks. Every look is in T-Fashion. - MM6 Maison Margiela look 18, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/mm6-maison-margiela/ready_to_wear/photos/0018-3592b0a8.jpg?format=auto&width=640 - Dhruv Kapoor look 8, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/dhruv-kapoor/ready_to_wear/photos/0008-e79c360e.jpg?format=auto&width=640 - Alberta Ferretti look 30, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/alberta-ferretti/ready_to_wear/photos/0030-2d3ea7b2.jpg?format=auto&width=640 - Elisabetta Franchi look 14, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/elisabetta-franchi/ready_to_wear/photos/0014-7e49bd3a.jpg?format=auto&width=640 - Calcaterra look 2, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/calcaterra/ready_to_wear/photos/0002-02aa1aba.jpg?format=auto&width=640 - Institution by Galib Gassanoff look 23, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/institution-by-galib-gassanoff/ready_to_wear/photos/0023-c8021e33.jpg?format=auto&width=640 - Fendi look 4, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/fendi/ready_to_wear/photos/0004-1421607e.jpg?format=auto&width=640 - Durazzi Milano look 6, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/durazzi-milano/ready_to_wear/photos/0006-2dd8945c.jpg?format=auto&width=640 - Keqiao look 2, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/keqiao/ready_to_wear/photos/0002-0f42bda4.jpg?format=auto&width=640 - Ferragamo look 36, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/ferragamo/ready_to_wear/photos/0036-14f52166.jpg?format=auto&width=640 - BOSS look 38, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/boss/ready_to_wear/photos/0038-bd1baae9.jpg?format=auto&width=640 ## FAQ **How popular was chocolate at the Milan Fashion Week SS26 womenswear shows?** Chocolate appeared in 315 looks from 47 designers. That is 14.5% of all looks T-Fashion analyzed for the Milan Fashion Week SS26 womenswear shows. **Is chocolate a trend for spring 2026?** Rising on the runways. Its share of looks is 14.5%, up from 13.0% in SS25. **Which designers showed the most chocolate for SS26?** Giorgio Armani (22 looks), Roberto Cavalli (21 looks) and Elisabetta Franchi (20 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2026 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS25. ## Related trends - [Charcoal](https://tfashion.ai/runway/ss26/milan/charcoal): 6.7% of looks - [Camel](https://tfashion.ai/runway/ss26/milan/camel): 5.6% of looks - [Beige Twins](https://tfashion.ai/runway/ss26/milan/beige-twins): 12.7% of looks - [Steel](https://tfashion.ai/runway/ss26/milan/steel): 9.0% of looks - [Champagne](https://tfashion.ai/runway/ss26/milan/champagne) - [Ecru](https://tfashion.ai/runway/ss26/milan/ecru) - [Sand](https://tfashion.ai/runway/ss26/milan/sand): 8.2% of looks - [Mustard](https://tfashion.ai/runway/ss26/milan/mustard) This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).