# Floral Trend, Spring 2026 · Milan Fashion Week

Source: https://tfashion.ai/runway/ss26/milan/floral
Data refreshed: October 2, 2026

Floral appeared in 12.6% of looks at the Milan Fashion Week SS26 womenswear shows, up from 10.0% in SS25. 37 designers showed the trend across 273 looks.

## Numbers

- Share of looks: 12.6%
- Share in SS25: 10.0%
- Change: +2.6 pts (rising)
- Looks: 273
- Designers: 37
- Rank: #1 of 4 key patterns by share of looks

## In the press

Floral came up in 27 articles from WWD, Vogue, PAPER and 11 more. In the data it was in 12.6% of looks, up from 10.0% in SS25.

- WWD, 2025-09-29: [Giorgio Armani Spring 2026: Timeless Elegance](https://wwd.com/runway/spring-2026/milan/giorgio-armani/review/). Gauzy tops sit over embellished evening dresses, some with an iridescent floral pattern.
- WWD, 2025-09-29: [Pierre-Louis Mascia Spring 2026: Ease in Prints](https://wwd.com/runway/spring-2026/milan/pierre-louis-mascia/review/). Botanical references feature in the clashing prints.
- Vogue, 2025-09-27: [Dolce & Gabbana Spring 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2026-ready-to-wear/dolce-gabbana). Pajamas carry tiny embroidered flower bouquets.
- Vogue, 2025-09-26: [Sportmax Spring 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2026-ready-to-wear/sportmax). Sportmax used botanical decoration on a shift dress, echoed by flowers in the runway setting.
- PAPER, 2025-10-15: [Some Great Moments At Milan Fashion Week](https://www.papermag.com/milan-fashion-week-spring-2026). Sportmax layered translucent overlays of hand-painted flower prints made with cosmetics.
- Marie Claire UK, 2025-09-25: [Milan Fashion Week SS26 Highlights: Shows, Celebs & Events](https://www.marieclaire.co.uk/fashion/milan-fashion-week-highlights-ss26). Fendi used florals in many ways, from lace-like skirts to bag charms; Max Mara chose elegant floral prints.
- Wallpaper*, 2025-09-25: [The standout shows of Milan Fashion Week S/S 2026](https://www.wallpaper.com/fashion-beauty/standout-shows-of-milan-fashion-week-s-s-2026). Flowers appeared at Sportmax, N.21 and Fendi, in prints, nostalgic motifs and cutouts.
- Grazia, 2025-09-24: [Milano Fashion Week, il meglio del secondo giorno di sfilate Primavera-Estate 2026](https://www.grazia.it/moda/tendenze-moda/milano-fashion-week-primavera-estate-2026-jil-sander-fendi-etro-925345). Luisa Beccaria used flower patterns to evoke summer optimism.
- Hypebeast, 2025-09-25: [Fendi Spring/Summer 2026 Milan Fashion Week Women's Collection](https://hypebeast.com/2025/9/fendi-spring-summer-2026-milan-fashion-week-runway-collection). Flowers were the central motif, from daisy-petal cutouts on jackets and dresses to hazy prints on sheer cloth.
- Hypebeast, 2025-09-24: [Jil Sander SS26 Milan Fashion Week Runway Show Info](https://hypebeast.com/2025/9/jil-sander-ss26-runway-show-collection-milan-fashion-week-simone-bellotti-info). A floral PVC dress appeared among the varied looks.
- Because Magazine, 2025-09-29: [MFW SS26 Highlights: Part 1](https://www.becausemagazine.com/articles/fashion/2025-autumn/mfw-ss26-highlights-part-1/). Sportmax formed botanical patterns using cosmetics and shaped leather into flowers.
- Fashionotography, 2025-10-01: [The Giorgio Armani Spring/Summer 2026 collection was a graceful farewell](https://fashionotography.com/the-giorgio-armani-spring-summer-2026-mfw/). Giorgio Armani used iridescent floral patterns on evening garments.
- Black America Web, 2025-10-01: [Joy and Color Hit Milan Fashion Week Runway with Bruce Glen Collection](https://blackamericaweb.com/2025/10/01/joy-and-color-hit-milan-fashion-week-runway-with-bruce-glen-collection/). BruceGlen covered a short silk slip dress with flower patterns.
- JTDapper Fashion Week, 2025-09-29: [Luisa Spagnoli Spring/Summer 2026 at Milan Fashion Week](https://jtdapperfashionweek.com/2025/09/30/luisa-spagnoli-spring-summer-2026-at-milan-fashion-week/). Floral motifs were reinterpreted in a contemporary way for lightness and movement.
- Fashionotography, 2025-09-26: [The Onitsuka Tiger Spring/Summer 2026 Collection Steps Boldly Forward](https://fashionotography.com/onitsuka-tiger-spring-summer-2026-collection/). Onitsuka Tiger used flower patterns on quilted jackets with equestrian references.
- The Impression, 2025-09-25: [Sportmax Spring 2026 Fashion Show Review](https://theimpression.com/sportmax-spring-2026-fashion-show-review/). Botanical flowers were textured using Japanese cosmetics, liquid lipstick and nail polish.
- Design Scene, 2025-09-25: [Antonio Marras Spring Summer 2026 Celebrates Sardinia](https://www.designscene.net/2025/09/antonio-marras-ss26.html). Florals were among the patterns, as were checks and chevrons.
- 5ELEVEN: [J. SALINAS SS26](https://www.5elevenmag.com/post/j-salinas-ss26). J. Salinas incorporated rose motifs in its hand-worked garments.
- WWD, 2025-09-26: [Luisa Beccaria Spring 2026: Whimsical Optimism](https://wwd.com/runway/spring-2026/milan/luisa-beccaria/review/). Luisa Beccaria added small embroidered roses, tulle rosettes and large sequined flowers to occasionwear.
- Vogue, 2025-09-25: [Max Mara Spring 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2026-ready-to-wear/max-mara). Printed florals run through skirts, jackets, shorts and coats, plus flouncy petal layers on miniskirts.
- Vogue, 2025-09-25: [MM6 Maison Margiela Spring 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2026-ready-to-wear/mm6-maison-martin-margiela). An archival geometric floral print returns in bright hues.
- Vogue, 2025-09-24: [Fendi Spring 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2026-ready-to-wear/fendi). Multi-sized three-dimensional flower motifs and overprinted lace florals recur through the show.
- Vogue, 2025-09-24: [Onitsuka Tiger Spring 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2026-ready-to-wear/onitsuka-tiger). Quilted jackets and the new canvas Tiger Tote carry floral prints.
- WWD, 2025-09-24: [Fendi Spring 2026: Luxury Gets Trippy](https://wwd.com/runway/spring-2026/milan/fendi/review/). Psychedelic florals and floral cutouts appear in a collection pushing punchy color over quiet luxury.
- Vogue, 2025-09-23: [Diesel Spring 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2026-ready-to-wear/diesel). Floral dresses sit beneath layered, distressed chiffon at the shoulder.
- WWD, 2025-09-23: [Dhruv Kapoor Spring 2026: Reinventing Essentials](https://wwd.com/runway/spring-2026/milan/dhruv-kapoor/review/). Floral embroidery over vichy checks is one of the jarring print juxtapositions, and petticoat skirts carry floral motifs.
- Vogue, 2025-09-22: [Gucci Spring 2026 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2026-ready-to-wear/gucci). A waisted gown in the Flora print has leg-of-mutton sleeves.

Summaries are written by T-Fashion. Read each article at the source.

## Top designers by look count

- Antonio Marras: 31
- Luisa Beccaria: 29
- Dolce & Gabbana: 17
- 34 more designers in T-Fashion

## Other seasons

- [SS27](https://tfashion.ai/runway/ss27/milan/floral): 15.6% of looks
- [FW26](https://tfashion.ai/runway/fw26/milan/floral): 10.0% of looks

## Worn with

- Dress (apparel): 44% of the trend's looks
- Skirts (apparel): 18% of the trend's looks
- Beige Twins (color): 16% of the trend's looks
- White (color): 11% of the trend's looks
- Lace (fabric): 22% of the trend's looks
- Sheer (fabric): 17% of the trend's looks

## Runway looks

11 of 273 looks. Every look is in T-Fashion.

- Fendi look 49, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/fendi/ready_to_wear/photos/0049-a2a26aba.jpg?format=auto&width=640
- Luisa Beccaria look 13, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/luisa-beccaria/ready_to_wear/photos/0013-725e4723.jpg?format=auto&width=640
- Moschino look 25, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/moschino/ready_to_wear/photos/0025-1d03e36b.jpg?format=auto&width=640
- Antonio Marras look 85, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/antonio-marras/ready_to_wear/photos/0085-52514722.jpg?format=auto&width=640
- Dhruv Kapoor look 29, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/dhruv-kapoor/ready_to_wear/photos/0029-afbcb6f6.jpg?format=auto&width=640
- Jil Sander look 52, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/jil-sander/ready_to_wear/photos/0052-b51c7931.jpg?format=auto&width=640
- Onitsuka Tiger look 14, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/onitsuka-tiger/ready_to_wear/photos/0014-873fbbd9.jpg?format=auto&width=640
- Alberta Ferretti look 20, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/alberta-ferretti/ready_to_wear/photos/0020-c4d04def.jpg?format=auto&width=640
- Dolce & Gabbana look 51, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/dolce-gabbana/ready_to_wear/photos/0051-d1b4ae65.jpg?format=auto&width=640
- Giorgio Armani look 73, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/giorgio-armani/ready_to_wear/photos/0073-d0ffd412.jpg?format=auto&width=640
- Francesca Liberatore look 25, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2026/milan/francesca-liberatore/ready_to_wear/photos/0025-19f30185.jpg?format=auto&width=640

## FAQ

**How popular was floral at the Milan Fashion Week SS26 womenswear shows?**

Floral appeared in 273 looks from 37 designers. That is 12.6% of all looks T-Fashion analyzed for the Milan Fashion Week SS26 womenswear shows.

**Is floral a trend for spring 2026?**

Rising on the runways. Its share of looks is 12.6%, up from 10.0% in SS25.

**Which designers showed the most floral for SS26?**

Antonio Marras (31 looks), Luisa Beccaria (29 looks) and Dolce & Gabbana (17 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2026 show. The share of looks is the number of looks with the pattern divided by all womenswear looks in the scope. The change compares that share with SS25.

## Related trends

- [Polka Dot](https://tfashion.ai/runway/ss26/milan/polka-dot): 1.9% of looks
- [Striped](https://tfashion.ai/runway/ss26/milan/striped): 10.1% of looks
- [Geometric](https://tfashion.ai/runway/ss26/milan/geometric): 4.8% of looks
- [Twill](https://tfashion.ai/runway/ss26/milan/twill): 27.0% of looks
- [Straight Hem Pants](https://tfashion.ai/runway/ss26/milan/straight-hem-type-pants): 25.5% of looks
- [Satin](https://tfashion.ai/runway/ss26/milan/satin): 20.5% of looks
- [White](https://tfashion.ai/runway/ss26/milan/white): 20.3% of looks
- [Set In Sleeve Jacket](https://tfashion.ai/runway/ss26/milan/set-in-sleeve-type-jacket): 20.0% of looks

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).