# Chocolate Color Trend, Spring 2027 Runways Source: https://tfashion.ai/runway/ss27/chocolate Data refreshed: October 3, 2026 Chocolate appeared in 5.6% of looks at the SS27 womenswear shows, down from 7.5% in SS26. 185 designers showed it across 569 looks. ## Numbers - Share of looks: 5.6% - Share in SS26: 7.5% - Change: −1.9 pts (fading) - Looks: 569 - Designers: 185 - Rank: #6 of 71 key colors by share of looks - Closest Pantone: 19-1214 TCX (#5C3E35) ## In the press Chocolate came up in 17 articles from Vogue, WWD, 10 Magazine and 1 more. In the data it was in 5.6% of looks, down from 7.5% in SS26. - Vogue, 2026-09-26: [Ermanno Scervino Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/ermanno-scervino). The palette travels from blue and sand via chalk, pink and red, ending in chocolate tones and black. - Vogue, 2026-09-24: [Max Mara Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/max-mara). Ian Griffiths used deep browns at Max Mara, from a cigar-brown wrap skirt to a floor-length nut-brown trench. - WWD, 2026-09-21: [Di Petsa Spring 2027: Maternal Instincts](https://wwd.com/runway/spring-2027/london/di-petsa/review/). Di Petsa used brown mesh for dresses within a motherhood-inspired collection. - WWD, 2026-09-20: [Mulberry Spring 2027: Back in the Game](https://wwd.com/runway/spring-2027/london/mulberry/review/). Leather pieces came in neutrals including taupe, cream, caramel and chocolate. - 10 Magazine, 2026-09-22: [Ten’s LFW Daily Digest: Tolu Coker, Di Petsa, Selasi And More!](https://10magazine.com/london-fashion-week-ss27/). Aaron Esh included deep brown faux-fur coats. - Numéro Netherlands: [Paris Fashion Week Spring/Summer 2027: Day 3](https://www.numeronetherlands.com/fashion/paris-fashion-week-springsummer-2027-day-3). Stella McCartney made soft draped jersey dresses in chocolate brown. - Vogue, 2026-09-22: [Tolu Coker Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/tolu-coker). Tolu Coker grounded the presentation in a range of brown shades and ecru. - Vogue, 2026-09-20: [Yaku Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/yaku). Yaku dressed a maternal character in loose brown leather trousers narrowed at the ankles. - WWD, 2026-09-20: [Simone Rocha Spring 2027: Master Stroke](https://wwd.com/runway/spring-2027/london/simone-rocha/review/). Simone Rocha combined black and coffee shades in a ball-gown skirt. - WWD, 2026-09-20: [Roksanda Spring 2027: Showing the Ropes](https://wwd.com/runway/spring-2027/london/roksanda/review/). Roksanda presented a brown silk gown with a tightly braided spine. - Vogue, 2026-09-19: [Knwls Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/charlotte-knowles). A swing coat in distressed dark brown leather had wavy lapels and puffed shoulders. - Vogue, 2026-09-18: [Mowalola Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/mowalola). Mowalola included brown among her sequinned floor-length evening dresses. - WWD, 2026-09-16: [Heirlome Spring 2027: Take a Bow](https://wwd.com/runway/spring-2027/new-york/heirlome/review/). The leather trench came in chocolate brown. - Vogue, 2026-09-15: [Frederick Anderson Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/frederick-anderson). Frederick Anderson moved away from black and bright color to an earthy palette based on browns. - Vogue, 2026-09-11: [Monse Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/monse). Monse showed a sheer brown skirt suit and a brown workwear jacket with moving fringe. - Vogue, 2026-06-25: [Lemaire Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/christophe-lemaire). Lemaire moved into deeper brown tones and included a sculpted brown dress. - Vogue, 2026-06-20: [Pronounce Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/pronounce). Deep leather brown is part of the Pronounce palette of remembered colours, with kite blue and spring green. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Laquan Smith: 14 - Sabyasachi: 13 - Marc Jacobs: 11 - 182 more designers in T-Fashion ## Other seasons - [FW26](https://tfashion.ai/runway/fw26/chocolate): 22.5% of looks - [SS26](https://tfashion.ai/runway/ss26/chocolate): 12.1% of looks ## By fashion week - Paris: 5.7% of looks (123 looks) - Milan: 7.0% of looks (138 looks) - New York: 5.4% of looks (171 looks) - London: 5.2% of looks (75 looks) ## Worn with - Skirts (apparel): 20% of the trend's looks - Jacket (apparel): 18% of the trend's looks - Striped (pattern): 8% of the trend's looks - Animal (pattern): 8% of the trend's looks - Twill (fabric): 18% of the trend's looks - Leather (fabric): 15% of the trend's looks ## Runway looks 11 of 569 looks. Every look is in T-Fashion. - Labrum London look 30, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/labrum-london/ready_to_wear/photos/0030-e5b623e4.jpg?format=auto&width=640 - Mowalola look 25, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/mowalola/ready_to_wear_womenswear/photos/0025-41f91a0b.jpg?format=auto&width=640 - Studio Constance look 8, Copenhagen: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/copenhagen/studio-constance/ready_to_wear_womenswear/photos/0008-0e98b1db.jpg?format=auto&width=640 - Stella Mccartney look 9, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/stella-mccartney/ready_to_wear_womenswear/photos/0009-92d787d9.jpg?format=auto&width=640 - Monse look 20, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/new-york/monse/ready_to_wear_womenswear/photos/0020-09148ecb.jpg?format=auto&width=640 - Ermanno Scervino look 31, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ermanno-scervino/ready_to_wear_womenswear/photos/0031-c32a1192.jpg?format=auto&width=640 - Mulberry look 20, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/mulberry/ready_to_wear_womenswear/photos/0020-5c31fde5.jpg?format=auto&width=640 - Durazzi look 3, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/durazzi/ready_to_wear_womenswear/photos/0003-b2f79f42.jpg?format=auto&width=640 - Sportmax look 8, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/sportmax/ready_to_wear_womenswear/photos/0008-8cf38935.jpg?format=auto&width=640 - Ferragamo look 26, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ferragamo/ready_to_wear_womenswear/photos/0026-09ab9d9f.jpg?format=auto&width=640 - Max Mara look 42, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/max-mara/ready_to_wear_womenswear/photos/0042-a7402932.jpg?format=auto&width=640 ## FAQ **How popular was chocolate at the SS27 womenswear shows?** Chocolate appeared in 569 looks from 185 designers. That is 5.6% of all looks T-Fashion analyzed for the SS27 womenswear shows. **Is chocolate a trend for spring 2027?** Fading on the runways. Its share of looks is 5.6%, down from 7.5% in SS26. **Which designers showed the most chocolate for SS27?** Laquan Smith (14 looks), Sabyasachi (13 looks) and Marc Jacobs (11 looks). **Which fashion week showed the most chocolate?** Milan, where 7.0% of looks carried it (138 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26. ## Related trends - [White](https://tfashion.ai/runway/ss27/white): 29.7% of looks - [Black](https://tfashion.ai/runway/ss27/black): 35.0% of looks - [Ecru](https://tfashion.ai/runway/ss27/ecru): 5.0% of looks - [Butter Yellow](https://tfashion.ai/runway/ss27/butter-yellow) - [Gold](https://tfashion.ai/runway/ss27/gold) - [Lemon](https://tfashion.ai/runway/ss27/lemon) - [Midnight Blue](https://tfashion.ai/runway/ss27/midnight-blue): 4.8% of looks - [Caramel](https://tfashion.ai/runway/ss27/caramel) This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).