# Masha Popova Spring 2027 Ready-to-Wear Runway

Source: https://tfashion.ai/runway/ss27/designers/masha-popova
Data refreshed: September 29, 2026

Masha Popova showed 19 womenswear looks for SS27 in London. The collection leaned on denim (58% of looks), Avant-Garde (47% of looks) and jersey (47% of looks). Main colors: nordic blue, white and rose.

## In the press

The Masha Popova SS27 show came up in 2 articles, from Vogue and Vogue Business. One is a full show review, by Vogue.

- Vogue, 2026-09-18: [Masha Popova Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/masha-popova). Texture-led escape fantasy with stronger construction, such as a paint-coated trench rubbed back at wear points.
- Vogue Business, 2026-09-22: [London Is So Back: Key Takeaways From Spring/Summer 2027](https://www.vogue.com/article/london-is-so-back-key-takeaways-from-spring-summer-2027). Named among the labels with a shoe collaboration, in its case with Reebok.

Summaries are written by T-Fashion. Read each article at the source.

- Looks: 19
- Share of all London womenswear looks: 1.3%

## Trends in the collection

| Trend | Type | Looks | Share of the collection |
|---|---|---|---|
| [Asymmetric Hem Skirts](https://tfashion.ai/runway/ss27/london/asymmetric-hem-type-skirts) | Key items | 3 | 16% |
| [Midi Skirts](https://tfashion.ai/runway/ss27/london/midi-skirts) | Key items | 3 | 16% |
| [Asymmetric Hem Top](https://tfashion.ai/runway/ss27/london/asymmetric-hem-type-top) | Key items | 3 | 16% |
| [Avant-Garde](https://tfashion.ai/runway/ss27/london/avant-garde) | Key themes | 9 | 47% |
| [Anti-Fashion](https://tfashion.ai/runway/ss27/london/anti-fashion) | Key themes | 6 | 32% |
| [Y2K](https://tfashion.ai/runway/ss27/london/y2k) | Key themes | 2 | 11% |
| [Abstract](https://tfashion.ai/runway/ss27/london/abstract) | Key patterns | 5 | 26% |
| [Graphic](https://tfashion.ai/runway/ss27/london/graphic) | Key patterns | 1 | 5% |
| [Denim](https://tfashion.ai/runway/ss27/london/denim) | Key fabrics | 11 | 58% |
| [Jersey](https://tfashion.ai/runway/ss27/london/jersey) | Key fabrics | 9 | 47% |
| [Fine Gauge](https://tfashion.ai/runway/ss27/london/fine-gauge) | Key fabrics | 4 | 21% |

All 38 trends of the collection are in T-Fashion.

## Runway looks

- Look 1: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/masha-popova/ready_to_wear_womenswear/photos/0001-0f840148.jpg?format=auto&width=640
- Look 3: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/masha-popova/ready_to_wear_womenswear/photos/0003-00fa2a38.jpg?format=auto&width=640
- Look 4: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/masha-popova/ready_to_wear_womenswear/photos/0004-c644e80c.jpg?format=auto&width=640
- Look 6: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/masha-popova/ready_to_wear_womenswear/photos/0006-e36c5473.jpg?format=auto&width=640
- Look 8: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/masha-popova/ready_to_wear_womenswear/photos/0008-dc975444.jpg?format=auto&width=640
- Look 9: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/masha-popova/ready_to_wear_womenswear/photos/0009-0f456110.jpg?format=auto&width=640
- Look 11: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/masha-popova/ready_to_wear_womenswear/photos/0011-da2935b4.jpg?format=auto&width=640
- Look 12: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/masha-popova/ready_to_wear_womenswear/photos/0012-9b56fab9.jpg?format=auto&width=640

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).