# Glam Trend, Spring 2027 Runways

Source: https://tfashion.ai/runway/ss27/glam
Data refreshed: October 3, 2026

Glam appeared in 12.2% of looks at the SS27 womenswear shows, up from 8.9% in SS26. 156 designers showed it across 1,254 looks.

## Numbers

- Share of looks: 12.2%
- Share in SS26: 8.9%
- Change: +3.3 pts (rising)
- Looks: 1,254
- Designers: 156
- Rank: #5 of 54 key themes by share of looks

## In the press

Glam came up in 97 articles from WWD, Vogue, CNN and 27 more. In the data it was in 12.2% of looks, up from 8.9% in SS26.

- WWD, 2026-09-22: [Erdem, Simone Rocha, Steve O Smith Wow Buyers at Spring 2027 London Fashion Week](https://wwd.com/fashion-news/fashion-features/erdem-simone-rocha-steve-o-smith-buyers-spring-2027-london-1239251521/). Erdem and Simone Rocha brought decorated lingerie into outfits with tailoring and knitwear.
- Vogue, 2026-10-01: [Rick Owens Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/rick-owens). Rick Owens added crystal-covered sandals to give the spring show an evening flourish.
- WWD, 2026-10-01: [Rick Owens Spring 2027: In This Column](https://wwd.com/runway/spring-2027/paris/rick-owens/review/). Rick Owens wrapped feet in thick crystal strands to create sparkling shoes.
- Vogue, 2026-09-30: [Balmain Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/balmain). Balmain built an evening mood through sensual shapes, rich surfaces, crystals and embroidery.
- CNN, 2026-09-30: [Here’s what’s happening at Paris Fashion Week](https://www.cnn.com/2026/09/30/style/paris-fashion-week-highlights-from-the-shows). Dries Van Noten brought glamour with snug gloves, sparkling brooches and necklaces.
- Grazia UK, 2026-09-29: [Follow The Highlights From Paris Fashion Week Spring/Summer ’27](https://graziadaily.co.uk/fashion/news/paris-fashion-week-spring-summer-2027-highlights/). Dries Van Noten layered sparkling pieces and vivid cinema prints for an informal approach to glamour.
- InStyle, 2026-09-28: [The Best Designer Looks of Milan Fashion Week Spring/Summer 2027 From Prada, Gucci, and More](https://www.instyle.com/best-milan-fashion-week-looks-spring-summer-2027-12142549). InStyle highlights glittery Gucci club dresses, the glamorous Giorgio Armani eveningwear and the Roberto Cavalli glamazons.
- W Magazine, 2026-09-28: [8 Things We Saw and Loved at Milan Fashion Week Spring 2027](https://www.wmagazine.com/fashion/milan-fashion-week-spring-2027-recap). Diva dressing: evening glamour at Giorgio Armani, overtly sexy lingerie looks at Fendi and a dazzling closing gown at Ferragamo.
- Monocle, 2026-09-28: [Best in show: The top 10 collections from Milan Fashion Week](https://monocle.com/fashion/ten-best-shows-milan-fashion-week-spring-summer-2027/). Gucci finished with figure-hugging dresses in a Tom Ford spirit and glamorous eveningwear.
- Fashionista, 2026-09-23: [The 8 Coolest Trends From London Fashion Week Spring 2027](https://fashionista.com/2026/09/london-fashion-week-spring-2027-trends). Di Petsa gave chokers a glamorous treatment, while designers updated organza with metallic effects.
- Coveteur, 2026-09-23: [Trend Report: The London Fashion Week Runways Were Steeped In Sex Appeal](https://coveteur.com/london-fashion-week-trends-ss27). Mowalola went fully glam with lurex underwear and bra tops.
- Who What Wear: [The Runways Spoke—We Listened: 7 London Fashion Week Trends Set to Take Over Spring 2027](https://www.whowhatwear.com/fashion/runway/london-fashion-week-trends-spring-summer-2027). Erdem combined feathered robes with sparkling embroidery, while fringe added elegance across London collections.
- ELLE: [London Fashion Week’s Biggest Trends Are Made for Dressing Up After Dark](https://www.elle.com/runway/a73821365/london-fashion-week-spring-summer-2027-trends/). Burberry paired technical outerwear with sequinned clothing for evening occasions.
- Harper's Bazaar: [In Milan, a Little Grit and a Lot of Glamour](https://www.harpersbazaar.com/fashion/a73927887/milan-fashion-week-spring-2027-trend-report-review/). Ferragamo, Gucci and Bottega Veneta approached glamour through altered proportions, fluid fabrics and surface detail.
- Wallpaper*: [These were the best shows of Milan Fashion Week S/S 2027](https://www.wallpaper.com/fashion-beauty/best-shows-milan-fashion-week-ss-2027-review-round-up). Gucci closed with sparkling gowns; Giorgio Armani offered embellished red-carpet clothing.
- The Zoe Report: [Romance Ruled The London Fashion Week Spring/Summer 2027 Runways](https://www.thezoereport.com/fashion/london-fashion-week-spring-summer-2027-trends). McQueen embellished black tailoring with crystals; Erdem decorated evening garments with highly reflective detail.
- Glamour UK: [The 9 London Fashion Week SS27 trends the Glamour group chat would actually wear this autumn](https://www.glamourmagazine.co.uk/article/london-fashion-week-ss27-trends). Burberry expanded its surface decoration with beading, floral embroidery and dimensional badges.
- Dazed, 2026-10-02: [Dries Van Noten SS27 took us on a date to the fake movies](https://www.dazeddigital.com/fashion/article/71099/1/dries-van-noten-ss27-paris-fashion-week-pfw-julian-klausner). Klausner took old Hollywood glamour as a theme, using a red lip, brooch and cinched belt as symbols.
- Who What Wear, 2026-10-01: [Everything to Know About Tom Ford's Spring/Summer 2027 Collection](https://www.whowhatwear.com/fashion/runway/tom-ford-paris-fashion-week-spring-summer-2027). Tom Ford combined sparkling bodysuits, sharp evening tailoring and exposed satin lingerie.
- Dazed, 2026-09-30: [Saint Laurent SS27: Did Anthony Vaccarello just bid farewell to YSL?](https://www.dazeddigital.com/fashion/article/71077/1/saint-laurent-ss27-paris-fashion-week-pfw-anthony-vaccarello-exit-ysl). Saint Laurent transformed tailored clothing and classic outerwear with rich gold surfaces.
- Marie Claire, 2026-09-25: [Gucci Has the Formula for Dressing Like the Best-Dressed Women in Milan](https://www.marieclaire.com/fashion/gucci-spring-2027-show/). The collection embraces overt Italian glamour and ends on a Dolce Vita-style evening finale.
- AnOther, 2026-09-21: [Grandiose and Brutal, Seán McGirr Brings McQueen Back to London](https://www.anothermag.com/fashion-beauty/17489/sean-mcgirr-mcqueen-review-spring-summer-2027-london-fashion-week). McQueen decorated expansive evening gowns with silver embroidery and applied bright flashes of colour.
- The National, 2026-10-01: [Paris Fashion Week: Dior, Saint Laurent and Tom Ford bring glamour to spring/summer 2027](https://www.thenationalnews.com/magazine/2026/09/30/dior-finds-its-voice-as-saint-laurent-goes-for-gold-at-paris-fashion-week/). Glamour is the common thread, in different forms at Saint Laurent, Balmain, Dries Van Noten and Tom Ford.
- AOL, 2026-10-01: [Our Favorite Designer Looks of Paris Fashion Week Spring/Summer 2027 From Dior, Saint Laurent, and More](https://www.aol.com/articles/favorite-designer-looks-paris-fashion-140347000.html). Dries Van Noten took old-Hollywood glamour as its starting point.
- Marie Claire Australia, 2026-09-30: [Every Standout Show From Paris Fashion Week SS27, So Far](https://www.marieclaire.com.au/fashion/runway/paris-fashion-week-ss27-review/). Saint Laurent used reflective gold across familiar outerwear and evening silhouettes.
- HELLO!, 2026-09-28: [From bras out to bright boho - the 7 best trends spotted at Milan Fashion Week SS27](https://www.hellomagazine.com/hfm/fashion-trends/925700/milan-fashion-week-ss27-trend-report/). Gucci revived extravagant dressing through fur and abbreviated skirts.
- Forbes, 2026-09-24: [London Fashion Week Spring/Summer 2027: Key Trends To Know](https://www.forbes.com/sites/laiafarrangraves/2026/09/24/london-fashion-week-springsummer-2027-key-trends-to-know/). Richard Quinn's show was described as an exercise in glamour and occasion dressing.
- Hello! Fashion, 2026-09-22: [From Sheer to Sleep-Chic: 10 Trends we're loving from London Fashion Week SS27](https://www.hellomagazine.com/hfm/fashion-trends/924762/london-fashion-week-ss27-trend-report/). Erdem turned up the glamour, pairing classic florals with sparkling embellishment and rich jewel tones.
- The Standard, 2026-09-21: [London Fashion Week SS27: Five major moments, from M&S to McQueen](https://www.standard.co.uk/shopping/esbest/fashion/london-fashion-week-2026-b1297756.html). M&S showed sequinned evening dresses, while McQueen combined theatrical tailoring with corsetry and harnesses.
- Daily Front Row: [UPDATED: 14 of the Biggest Trends From NYFW for Spring 2027](https://fashionweekdaily.com/nyfw-womenswear-fashion-trends-spring-2027-new-yor-fashion-week-runway/). Christian Siriano featured in the report for combining prairie references with a more elaborate presentation.
- Numéro Netherlands: [Paris Fashion Week Spring/Summer 2027: Day 3](https://www.numeronetherlands.com/fashion/paris-fashion-week-springsummer-2027-day-3). Balmain drew on Hollywood elegance; Dries Van Noten combined film references with colorful ornament.
- Style Corriere della Sera, 2026-10-02: [Schiaparelli, revenge dressing](https://style.corriere.it/moda/sfilate/schiaparelli-sfilata-primavera-estate-2027-going-clear/). Schiaparelli combined decorated cocktail clothing with couture techniques.
- Numéro Netherlands, 2026-09-30: [PARIS FASHION WEEK SPRING/SUMMER 2027: DAY 2](https://www.numeronetherlands.com/fashion/paris-fashion-week-springsummer-2027-day-2). Saint Laurent combined gilded clothing, jewelry and decorated fabrics in its evening-focused show.
- New Wave Magazine, 2026-09-21: [MOWALOLA SS27- THE HUNGER](https://www.newwavemagazine.com/single-post/mowalola-ss27-the-hunger). Mowalola developed damaged glamour through Nigerian beadwork and a gown assembled from broken plastic plates.
- nss magazine: [Dries Van Noten SS27 in Paris: a Belgian summer of colour and psychedelia](https://www.nssmag.com/en/fashion/47077/light-and-air-in-dries-van-noten-s-ss27-collection). Dries Van Noten covered its layered looks in jewelry-like decoration and rich color.
- Vogue, 2026-09-30: [Dries Van Noten Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/dries-van-noten). Dries Van Noten sought a relaxed star-like mood through invented cinema imagery and decorative styling.
- Vogue, 2026-09-30: [Vaquera Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/vaquera). Vaquera opened and closed with elaborate gowns, replacing the first set with vivid neon versions.
- Vogue, 2026-09-30: [Tom Ford Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/tom-ford). Tom Ford decorated female halter-neck tops and evening jackets with rhinestones.
- WWD, 2026-09-30: [Balmain Spring 2027: Slinking Around](https://wwd.com/runway/spring-2027/paris/balmain/review/). Balmain combined animal motifs, glossy surfaces and revealing evening shapes.
- WWD, 2026-09-30: [Tom Ford Spring 2027: In the Flesh](https://wwd.com/runway/spring-2027/paris/tom-ford/review/). Tom Ford mixed revealing swimsuits with sharp tailoring and deep-red evening clothing.
- WWD, 2026-09-30: [Dries Van Noten Spring 2027: Spontaneous Glamour](https://wwd.com/runway/spring-2027/paris/dries-van-noten/review/). Klausner imagines film actresses off duty, using brooches, beads, belts and sparkle to add glamour to simple pieces.
- Vogue, 2026-09-29: [Saint Laurent Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/saint-laurent). Saint Laurent combined golden clothing, large earrings and tall heels in an elaborate evening presentation.
- Vogue, 2026-09-27: [Giorgio Armani Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/giorgio-armani). The show plays on nightclub dressing, with models on a white dance floor under a mirror ball.
- Vogue, 2026-09-27: [Marques’Almeida Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/marques-almeida). Marques and Almeida added ruffled dresses and dramatic ostrich feathers to its occasionwear.
- WWD, 2026-09-27: [Marques’ Almeida Spring 2027: Come to the Party, Undone](https://wwd.com/runway/spring-2027/milan/marques-almeida/review/). Marques and Almeida embellished evening trousers with silver sequins in different sizes.
- WWD, 2026-09-27: [Philipp Plein Spring 2027: Keep on Truckin’](https://wwd.com/runway/spring-2027/milan/philipp-plein/review/). The women's looks range from glamorous executives to Las Vegas showgirls.
- Vogue, 2026-09-26: [Philipp Plein Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/philipp-plein). The reviewer says glamour is a given for Philipp Plein, here through archive pieces such as a short white fur jacket.
- WWD, 2026-09-26: [The Attico Spring 2027: Pillow Talks](https://wwd.com/runway/spring-2027/milan/attico/review/). Iridescent fabrics and shimmering embellishment feed the diva characters.
- WWD, 2026-09-26: [Elisabetta Franchi Spring 2027: Mixing It Up](https://wwd.com/runway/spring-2027/milan/elisabetta-franchi/review/). Elisabetta Franchi used sequins and sparkling skirts for theatrical eveningwear.
- Vogue, 2026-09-25: [The Attico Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/attico). Vintage-style sequined pieces and shimmer-dusted characters evoke 1980s nightlife.
- Vogue, 2026-09-25: [Elisabetta Franchi Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/elisabetta-franchi). Night-time glamour is reduced, with oversized sequins that ripple like liquid as the model moves.
- Vogue, 2026-09-25: [Gucci Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/gucci). Demna included a glamour-queen character at Gucci, dressed in a slinky gown for evening.
- WWD, 2026-09-25: [Blumarine Spring 2027: Cali Princess](https://wwd.com/runway/spring-2027/milan/blumarine/review/). Blumarine decorated mini dresses with feathers and crystals.
- WWD, 2026-09-25: [Gucci Spring 2027: Demna’s POV](https://wwd.com/runway/spring-2027/milan/gucci/review/). Gucci combined polished equestrian dressing with daring evening gowns.
- Vogue, 2026-09-24: [Roberto Cavalli Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/roberto-cavalli). Fausto Puglisi gave Roberto Cavalli prints and embroidery a clubby, party-ready edge, in line with a Milan that is going out again.
- Vogue, 2026-09-24: [Genny Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/genny). Genny added mineral-inspired body jewelry and jeweled bag chains to its lighter silhouettes.
- Vogue, 2026-09-24: [Alberta Ferretti Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/alberta-ferretti). Alberta Ferretti combined boudoir references, shimmering materials and floating layers.
- WWD, 2026-09-24: [Francesco Murano Spring 2027: In a Puff of Smoke](https://wwd.com/runway/spring-2027/milan/francesco-murano/review/). Francesco Murano created long trains, high slits and copper sequins for evening dresses.
- Vogue, 2026-09-23: [Fendi Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/fendi). The reviewer sees an almost glam-rock, decadent streak.
- Vogue, 2026-09-22: [Rory William Docherty Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/rory-william-docherty). Rory William Docherty covered a metallic mesh jacket with individually sewn ties and added shimmer to linen.
- WWD, 2026-09-21: [McQueen Spring 2027: Past Present](https://wwd.com/runway/spring-2027/london/alexander-mcqueen/review/). McQueen decorated gowns with metallic leaves and paired silky dresses with substantial jewelled harnesses.
- WWD, 2026-09-21: [Alessandra Rich Spring 2027: Art Becomes Her](https://wwd.com/runway/spring-2027/london/alessandra-rich/review/). Alessandra Rich balanced garden-party daywear with composed evening looks, including feathered velvet.
- Vogue, 2026-09-20: [Erdem Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/erdem). Erdem referenced aerialist Barbette through sparkling underwear and ostrich feather decoration.
- Vogue, 2026-09-20: [McQueen Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/alexander-mcqueen). McQueen scattered metallic leaves across tailoring and gowns, adding a dress made from embroidered metal skulls.
- WWD, 2026-09-20: [Erdem Spring 2027: Androgyny to the Fore](https://wwd.com/runway/spring-2027/london/erdem/review/). Erdem combined sparkling underwear, feathered coats and embellished transparent dresses.
- WWD, 2026-09-20: [Toga Spring 2026: Breathing in Summer Air](https://wwd.com/runway/spring-2027/london/toga/review/). Toga set sparkling diamond accessories against a black sweater-and-trouser outfit.
- Vogue, 2026-09-19: [Richard Quinn Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/richard-quinn). The designer described a 1980s-style hyper-glamour; gowns carried embroidery and ostrich trims.
- Vogue, 2026-09-19: [Toga Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/toga). Toga added crystal martini-glass brooches, shiny Lurex and decorative roses to party clothes.
- Vogue, 2026-09-19: [Knwls Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/charlotte-knowles). KNWLS paired liquid satin, decorative lace and exposed lingerie for a dishevelled evening mood.
- Vogue, 2026-09-19: [Patrick McDowell Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/patrick-mcdowell). Patrick McDowell embroidered Pandora jewellery onto jackets and a black evening gown.
- WWD, 2026-09-19: [Fashion East Spring 2027: Trying Out Ideas](https://wwd.com/runway/spring-2027/london/fashion-east/review/). Fashion East included sequinned trousers by Jacek Gleba and pearl-covered polo shirting by Goyagoma.
- WWD, 2026-09-19: [Patrick McDowell Spring 2027: Daytime Cinema](https://wwd.com/runway/spring-2027/london/patrick-mcdowell/review/). Patrick McDowell densely embroidered three looks with jewellery from Pandora.
- Vogue, 2026-09-18: [Sharon Wauchob Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/sharon-wauchob). Sharon Wauchob decorated delicate net tops with hand-applied beads and inserted sequins into pleated satin trousers.
- Vogue, 2026-09-18: [Mowalola Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/mowalola). Sequin gowns and red-carpet sirens gave the show a glamorous, club-night energy.
- Vogue, 2026-09-18: [Petra Fagerström Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/petra-fagerstrom). Petra Fagerström included sequinned dresses alongside lace-edged lingerie and fitted jackets.
- Vogue, 2026-09-18: [Oscar Ouyang Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/oscar-ouyang). Oscar Ouyang pinned antique silver jewellery onto reworked formal clothing.
- WWD, 2026-09-18: [Susan Fang Spring 2027: A Floating World](https://wwd.com/runway/spring-2027/london/susan-fang/review/). Susan Fang revisited an early qipao idea through long decorative beaded strands.
- WWD, 2026-09-18: [Mithridate Spring 2027: Princess Diana Meets Princess Julia](https://wwd.com/runway/spring-2027/london/mithridate/review/). Mithridate channelled flamboyant New Romantic club dressing through feathers, fringe ties and dramatic hats.
- Vogue, 2026-09-17: [Mark Fast Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/mark-fast). Mark Fast threaded beads through rows of stretch knitting to create heavier decorative surfaces.
- Vogue, 2026-09-17: [Mithridate Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/mithridate). Mithridate channelled New Romantic nightlife through decorative military braid, beaded tartan and feathered dress shapes.
- Vogue, 2026-09-16: [Reem Acra Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/reem-acra). Her best sellers remain highly glamorous gowns, now with removable trains and sashes.
- WWD, 2026-09-16: [Staud Spring 2027: Living in the Slash](https://wwd.com/runway/spring-2027/new-york/staud/review/). Staud combined feminine occasion dressing with sporty jackets in a relaxed glamorous mood.
- WWD, 2026-09-15: [Sergio Hudson’s Woman Is Bond, James Bond for Spring 2027](https://wwd.com/runway/spring-2027/new-york/sergio-hudson/review/). Sergio Hudson staged a glamorous spy story in the Rainbow Room, with women as the agents.
- Vogue, 2026-09-14: [LaQuan Smith Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/laquan-smith). The designer is known for sexy glamour, corsets and cutouts.
- WWD, 2026-09-14: [Carolina Herrera Spring 2027: Hooray for Herrera](https://wwd.com/runway/spring-2027/new-york/carolina-herrera/review/). Wes Gordon looked back to 1980s Park Avenue glamour for the 45th anniversary and closed on its most lavish looks.
- Vogue, 2026-09-13: [Sandy Liang Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/sandy-liang). Sandy Liang paired colorful knits with sequined skirts.
- WWD, 2026-09-13: [Altuzarra Spring 2027: The Joys of Self-expression](https://wwd.com/runway/spring-2027/new-york/altuzarra/review/). Altuzarra used crystals and graduated sequin hems on light knitted cocktail dresses.
- WWD, 2026-09-12: [Monse Spring 2027: Unbound Femininity](https://wwd.com/runway/spring-2027/new-york/monse/review/). Monse moved from striped knitted daywear to shimmering sequined and paillette-covered occasion dresses.
- Vogue, 2026-09-11: [Christian Cowan Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/christian-cowan). The collection plays with, and roughens, the codes of silver-screen glamour.
- Vogue, 2026-09-10: [Christian Siriano Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/christian-siriano). Christian Siriano presented painted floral sequins on strapless gowns intended to create dramatic evening looks.
- Vogue, 2026-09-10: [Tory Burch Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/tory-burch). Dressed-up, embellished, accessorized midcentury glamour carried over from last season.
- WWD, 2026-09-10: [Coach’s Celebratory Mood Spills Over to the Runway](https://wwd.com/runway/spring-2027/new-york/coach-3/review/). Coach found its glamour late in the show in long, shimmering dresses, with a deliberately mussed feel.
- Vogue, 2026-09-09: [Libertine Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/libertine). Oversized sequined pieces turned models into walking disco balls, with a bolder glamour than the label's early work.
- Vogue, 2026-09-09: [Rachel Comey Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/rachel-comey). Rachel Comey enclosed long sequined fringe within layers of tulle on a shirt.
- Vogue, 2026-09-09: [Monique Lhuillier Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/monique-lhuillier). A gold-sequin knotted gown showed her glamour side.
- Who What Wear, 2026-09-30: [Balmain’s Spring 2027 Woman Is Equal Parts Parisian Glamour and California Desert Mystic](https://www.whowhatwear.com/fashion/runway/balmain-spring-summer-2027). Gowns with beading and dramatic draping carried the Parisian glamour half of the collection.
- Who What Wear, 2026-09-22: [Daniel Lee Explores The “Intentional Imperfection” of Great British Dressing At Burberry SS27](https://www.whowhatwear.com/fashion/runway/burberry-spring-summer-27-review). Burberry added sequinned slips to its relaxed wardrobe.

Summaries are written by T-Fashion. Read each article at the source.

## Top designers by look count

- Saint Laurent: 58
- Dolce & Gabbana: 45
- Balmain: 43
- 153 more designers in T-Fashion

## By fashion week

- Paris: 9.7% of looks (209 looks)
- Milan: 14.8% of looks (293 looks)
- New York: 17.0% of looks (541 looks)
- London: 12.0% of looks (174 looks)

## Worn with

- Dress (apparel): 57% of the trend's looks
- Skirts (apparel): 24% of the trend's looks
- Black (color): 37% of the trend's looks
- White (color): 14% of the trend's looks
- Maximalist (theme): 17% of the trend's looks
- Monochrome (theme): 16% of the trend's looks

## Runway looks

11 of 1,254 looks. Every look is in T-Fashion.

- Mowalola look 28, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/mowalola/ready_to_wear_womenswear/photos/0028-c52d523b.jpg?format=auto&width=640
- Rowen Rose look 34, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/rowen-rose/ready_to_wear/photos/0034-44a4473b.jpg?format=auto&width=640
- Alberta Ferretti look 35, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/alberta-ferretti/ready_to_wear_womenswear/photos/0035-cd1e1e98.jpg?format=auto&width=640
- Cult Gaia look 51, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/new-york/cult-gaia/ready_to_wear/photos/0051-813e985b.jpg?format=auto&width=640
- Dolce & Gabbana look 80, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/dolce-gabbana/ready_to_wear_womenswear/photos/0080-5e8843fb.jpg?format=auto&width=640
- Ulla Johnson look 36, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/new-york/ulla-johnson/ready_to_wear_womenswear/photos/0036-262de830.jpg?format=auto&width=640
- Bibhu Mohapatra look 42, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/new-york/bibhu-mohapatra/ready_to_wear_womenswear/photos/0042-80a567dd.jpg?format=auto&width=640
- Richard Quinn look 44, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/richard-quinn/ready_to_wear_womenswear/photos/0044-47c9d8a9.jpg?format=auto&width=640
- Blumarine look 32, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/blumarine/ready_to_wear_womenswear/photos/0032-a458e7f8.jpg?format=auto&width=640
- Monique Lhuillier look 5, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/new-york/monique-lhuillier/ready_to_wear_womenswear/photos/0005-d7616617.jpg?format=auto&width=640
- Palomo Spain look 34, Madrid: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/madrid/palomo-spain/ready_to_wear/photos/0034-d0c8de4b.jpg?format=auto&width=640

## FAQ

**How popular was Glam at the SS27 womenswear shows?**

Glam appeared in 1,254 looks from 156 designers. That is 12.2% of all looks T-Fashion analyzed for the SS27 womenswear shows.

**Is Glam a trend for spring 2027?**

Rising on the runways. Its share of looks is 12.2%, up from 8.9% in SS26.

**Which designers showed the most Glam for SS27?**

Saint Laurent (58 looks), Dolce & Gabbana (45 looks) and Balmain (43 looks).

**Which fashion week showed the most Glam?**

New York, where 17.0% of looks carried it (541 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all womenswear looks in the scope. The change compares that share with SS26.

## Related trends

- [Minimalist](https://tfashion.ai/runway/ss27/minimalist): 25.8% of looks
- [90s Retro](https://tfashion.ai/runway/ss27/90s-retro)
- [Androgynous](https://tfashion.ai/runway/ss27/androgynous): 11.7% of looks
- [Western](https://tfashion.ai/runway/ss27/western)
- [Preppy](https://tfashion.ai/runway/ss27/preppy)
- [Monochrome](https://tfashion.ai/runway/ss27/monochrome): 19.3% of looks
- [Rock](https://tfashion.ai/runway/ss27/rock)
- [Cottagecore](https://tfashion.ai/runway/ss27/cottagecore)

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).