# 90s Retro Trend, Spring 2027 · London Fashion Week

Source: https://tfashion.ai/runway/ss27/london/90s-retro
Data refreshed: September 29, 2026

90s Retro appeared in 3.1% of looks at the London Fashion Week SS27 womenswear shows, up from 1.7% in SS26. 23 designers showed it across 44 looks.

## Numbers

- Share of looks: 3.1%
- Share in SS26: 1.7%
- Change: +1.4 pts (rising)
- Looks: 44
- Designers: 23
- Rank: #17 of 25 key themes by share of looks

## In the press

90s Retro came up in 3 articles from Glamour UK, WWD and Vogue. In the data it was in 3.1% of looks, up from 1.7% in SS26.

- Glamour UK, 2026-09-22: [The 9 London Fashion Week SS27 trends the Glamour group chat would actually wear this autumn](https://www.glamourmagazine.co.uk/article/london-fashion-week-ss27-trends). The writer notes a return of sheer dressing inspired by the 1990s, including underwear worn as outerwear.
- WWD, 2026-09-19: [Aaron Esh Spring 2027: Hard to Ignore](https://wwd.com/runway/spring-2027/london/aaron-esh/review/). The review reads the collection against 1990s nostalgia, with the On sneakers adding a current element.
- Vogue, 2026-09-18: [Ashley Williams Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/ashley-williams). Ashley Williams placed a Grey Gardens mood in the Midwest of the 1980s and 1990s, with crumpled, wallpaper-like fabrics.

Summaries are written by T-Fashion. Read each article at the source.

## Top designers by look count

- M & S: 7
- Hope For Flowers: 6
- Kozaburo: 3
- 20 more designers in T-Fashion

## Worn with

- Dress (apparel): 45% of the trend's looks
- Skirts (apparel): 30% of the trend's looks
- Black (color): 34% of the trend's looks
- White (color): 20% of the trend's looks
- Minimalist (theme): 50% of the trend's looks
- Androgynous (theme): 11% of the trend's looks

## Runway looks

11 of 44 looks. Every look is in T-Fashion.

- Stefan Cooke look 2, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/stefan-cooke/ready_to_wear/photos/0002-c4a576c1.jpg?format=auto&width=640
- Mowalola look 2, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/mowalola/ready_to_wear_womenswear/photos/0002-b851200a.jpg?format=auto&width=640
- Simone Rocha look 19, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/simone-rocha/ready_to_wear_womenswear/photos/0019-9f4cb061.jpg?format=auto&width=640
- Labrum London look 38, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/labrum-london/ready_to_wear/photos/0038-dedbdff9.jpg?format=auto&width=640
- Petra Fagerström look 16, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/petra-fagerstrom/ready_to_wear_womenswear/photos/0016-0b620051.jpg?format=auto&width=640
- Pauline Dujancourt look 7, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/pauline-dujancourt/ready_to_wear_womenswear/photos/0007-c17a0cff.jpg?format=auto&width=640
- Knwls look 29, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/knwls/ready_to_wear_womenswear/photos/0029-10b1282c.jpg?format=auto&width=640
- Natasha Zinko look 36, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/natasha-zinko/ready_to_wear/photos/0036-4d41bd65.jpg?format=auto&width=640
- Steve O Smith look 5, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/steve-o-smith/ready_to_wear_womenswear/photos/0005-25dff713.jpg?format=auto&width=640
- Ahluwalia look 16, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/ahluwalia/ready_to_wear/photos/0016-d828c113.jpg?format=auto&width=640
- Hope For Flowers look 29, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/hope-for-flowers/ready_to_wear_womenswear/photos/0029-4f104b4a.jpg?format=auto&width=640

## FAQ

**How popular was 90s Retro at the London Fashion Week SS27 womenswear shows?**

90s Retro appeared in 44 looks from 23 designers. That is 3.1% of all looks T-Fashion analyzed for the London Fashion Week SS27 womenswear shows.

**Is 90s Retro a trend for spring 2027?**

Rising on the runways. Its share of looks is 3.1%, up from 1.7% in SS26.

**Which designers showed the most 90s Retro for SS27?**

M & S (7 looks), Hope For Flowers (6 looks) and Kozaburo (3 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all womenswear looks in the scope. The change compares that share with SS26.

## Related trends

- [Quiet Luxury](https://tfashion.ai/runway/ss27/london/quiet-luxury): 5.2% of looks
- [Balletcore](https://tfashion.ai/runway/ss27/london/balletcore): 4.2% of looks
- [Minimalist](https://tfashion.ai/runway/ss27/london/minimalist): 16.2% of looks
- [Cottagecore](https://tfashion.ai/runway/ss27/london/cottagecore): 3.4% of looks
- [Sculptural](https://tfashion.ai/runway/ss27/london/sculptural): 23.9% of looks
- [20s Retro](https://tfashion.ai/runway/ss27/london/20s-retro): 2.3% of looks
- [Androgynous](https://tfashion.ai/runway/ss27/london/androgynous): 9.1% of looks
- [Monochrome](https://tfashion.ai/runway/ss27/london/monochrome): 16.7% of looks

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).