# Denim Trend, Spring 2027 · London Fashion Week Source: https://tfashion.ai/runway/ss27/london/denim Data refreshed: September 29, 2026 Denim appeared in 5.6% of looks at the London Fashion Week SS27 womenswear shows, up from 4.3% in SS26. 27 designers showed the trend across 79 looks. ## Numbers - Share of looks: 5.6% - Share in SS26: 4.3% - Change: +1.3 pts (rising) - Looks: 79 - Designers: 27 - Rank: #10 of 17 key fabrics by share of looks ## In the press Denim came up in 20 articles from Dazed, British Vogue, WWD and 3 more. In the data it was in 5.6% of looks, up from 4.3% in SS26. - Dazed, 2026-09-23: [Here’s everything you missed at London Fashion Week SS27](https://www.dazeddigital.com/fashion/article/71029/1/london-fashion-week-ss27-lfw-round-up-selasi-mulberry-christopher-kane). Francesca Lake used plenty of leather and denim, set against strong collars and structured tailoring. - British Vogue, 2026-09-23: [Hot Pink, Tight Flares & Cult Trainers: 5 Trends To Take From LFW SS27](https://www.vogue.co.uk/article/london-fashion-week-trends-ss27). On the Fashion East runway, Goyagoma paired bralettes with denim and workwear. - WWD, 2026-09-22: [Erdem, Simone Rocha, Steve O Smith Wow Buyers at Spring 2027 London Fashion Week](https://wwd.com/fashion-news/fashion-features/erdem-simone-rocha-steve-o-smith-buyers-spring-2027-london-1239251521/). An ENG buyer plans to spend more on denim and saw tuxedo jackets styled loosely with jeans. - Vogue, 2026-09-22: [Tolu Coker Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/tolu-coker). Barrel-leg jeans got a slightly roomier cut for a relaxed yet polished look. - Vogue Business, 2026-09-22: [London Is So Back: Key Takeaways From Spring/Summer 2027](https://www.vogue.com/article/london-is-so-back-key-takeaways-from-spring-summer-2027). Several labels doubled down on denim as a sign of wearability. - Vogue, 2026-09-21: [Burberry Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/burberry-prorsum). Denim came in washed pink, trench taupe and black with a roughened finish. - Vogue, 2026-09-21: [Di Petsa Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/di-petsa). Frayed denim was part of the familiar core of the collection. - The Standard, 2026-09-21: [London Fashion Week SS27: Five major moments, from M&S to McQueen](https://www.standard.co.uk/shopping/esbest/fashion/london-fashion-week-2026-b1297756.html). M&S styled off-the-shoulder knits with loose denim. - Vogue, 2026-09-20: [Erdem Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/erdem). Erdem offered casual denim that was decorative but cool. - Vogue, 2026-09-20: [Johanna Parv Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/johanna-parv). A notch-lapel jacket was paired with capri pants in a wool and cotton denim. - Vogue, 2026-09-20: [Yaku Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/yaku). A cool-cousin character wore jeans bursting with fake banknotes at the waist. - WWD, 2026-09-20: [Erdem Spring 2027: Androgyny to the Fore](https://wwd.com/runway/spring-2027/london/erdem/review/). Long denim dusters were thrown over looks that left the legs bare. - Vogue, 2026-09-19: [Knwls Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/charlotte-knowles). Jeans were slashed and rejoined at mid-thigh, a nod to their time at Diesel. - Vogue, 2026-09-19: [Ahluwalia Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/ahluwalia-studio). Relaxed denim with top-stitching was worn with tilted berets. - WWD, 2026-09-19: [Fashion East Spring 2027: Trying Out Ideas](https://wwd.com/runway/spring-2027/london/fashion-east/review/). Gleba worked with a Spanish eco-denim firm on cut-out denim jackets and slim jorts. - Vogue, 2026-09-18: [Mowalola Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/mowalola). Foiled denim sat beside tailoring in glossy waxed cotton. - Vogue, 2026-09-18: [Masha Popova Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/masha-popova). Her signature V-waist jeans, cut on the bias in acid-wash denim, were flocked so sand seemed to cling to hems. - WWD, 2026-09-18: [Mithridate Spring 2027: Princess Diana Meets Princess Julia](https://wwd.com/runway/spring-2027/london/mithridate/review/). Relaxed denim carried oversized studs. - Vogue, 2026-09-17: [Mark Fast Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/mark-fast). Denim jorts cut low on the hips were added for commercial appeal. - Vogue, 2026-09-17: [Mithridate Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/mithridate). Mithridate played with off proportions, including oversized studded denim. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Masha Popova: 11 - Fashion East: 8 - M & S: 8 - 24 more designers in T-Fashion ## Worn with - Jeans (apparel): 67% of the trend's looks - Jacket (apparel): 20% of the trend's looks - Nordic Blue (color): 23% of the trend's looks - Midnight Blue (color): 15% of the trend's looks ## Runway looks 11 of 79 looks. Every look is in T-Fashion. - Knwls look 3, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/knwls/ready_to_wear_womenswear/photos/0003-05db1df4.jpg?format=auto&width=640 - Tolu Coker look 5, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/tolu-coker/ready_to_wear_womenswear/photos/0005-99d6450a.jpg?format=auto&width=640 - Oscar Ouyang look 18, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/oscar-ouyang/ready_to_wear/photos/0018-dc2249fb.jpg?format=auto&width=640 - Ahluwalia look 18, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/ahluwalia/ready_to_wear/photos/0018-f7194c6e.jpg?format=auto&width=640 - Fashion East look 19, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/fashion-east/ready_to_wear/photos/0019-faf0c712.jpg?format=auto&width=640 - Petra Fagerström look 17, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/petra-fagerstrom/ready_to_wear_womenswear/photos/0017-1a3495e1.jpg?format=auto&width=640 - Erdem look 25, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/erdem/ready_to_wear_womenswear/photos/0025-421b9069.jpg?format=auto&width=640 - Kozaburo look 7, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/kozaburo/ready_to_wear/photos/0007-0940c010.jpg?format=auto&width=640 - Mulberry look 41, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/mulberry/ready_to_wear_womenswear/photos/0041-4dddec95.jpg?format=auto&width=640 - Agro Studio look 2, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/agro-studio/ready_to_wear_womenswear/photos/0002-dcb05f77.jpg?format=auto&width=640 - Aaron Esh look 7, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/aaron-esh/ready_to_wear/photos/0007-3e765480.jpg?format=auto&width=640 ## FAQ **How popular was denim at the London Fashion Week SS27 womenswear shows?** Denim appeared in 79 looks from 27 designers. That is 5.6% of all looks T-Fashion analyzed for the London Fashion Week SS27 womenswear shows. **Is denim a trend for spring 2027?** Rising on the runways. Its share of looks is 5.6%, up from 4.3% in SS26. **Which designers showed the most denim for SS27?** Masha Popova (11 looks), Fashion East (8 looks) and M & S (8 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the fabric divided by all womenswear looks in the scope. The change compares that share with SS26. ## Related trends - [Taffeta](https://tfashion.ai/runway/ss27/london/taffeta): 6.1% of looks - [Organza](https://tfashion.ai/runway/ss27/london/organza): 5.8% of looks - [Leather](https://tfashion.ai/runway/ss27/london/leather): 8.4% of looks - [Mesh](https://tfashion.ai/runway/ss27/london/mesh): 3.6% of looks - [Parachute](https://tfashion.ai/runway/ss27/london/parachute): 4.8% of looks - [Sweater Knit](https://tfashion.ai/runway/ss27/london/sweater-knit): 2.7% of looks - [Fine Gauge](https://tfashion.ai/runway/ss27/london/fine-gauge): 3.2% of looks - [Lace](https://tfashion.ai/runway/ss27/london/lace): 5.1% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).