# Ecru Color Trend, Spring 2027 · London Fashion Week Source: https://tfashion.ai/runway/ss27/london/ecru Data refreshed: September 29, 2026 Ecru appeared in 4.6% of looks at the London Fashion Week SS27 womenswear shows, up from 3.5% in SS26. 29 designers showed it across 65 looks. ## Numbers - Share of looks: 4.6% - Share in SS26: 3.5% - Change: +1.1 pts (rising) - Looks: 65 - Designers: 29 - Rank: #5 of 20 key colors by share of looks - Closest Pantone: 11-0809 TCX (#F3DFCA) ## In the press Ecru came up in 7 articles from Who What Wear, Vogue and WWD. In the data it was in 4.6% of looks, up from 3.5% in SS26. - Who What Wear, 2026-09-28: [The Runways Spoke—We Listened: 7 London Fashion Week Trends Set to Take Over Spring 2027](https://www.whowhatwear.com/fashion/runway/london-fashion-week-trends-spring-summer-2027). Annie's took a Victorian line, matching an embroidered ivory pencil skirt to a corset-style jacket. - Vogue, 2026-09-22: [Tolu Coker Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/tolu-coker). The palette ran through browns and ecrus, lifted by cobalt and coral. - WWD, 2026-09-20: [Mulberry Spring 2027: Back in the Game](https://wwd.com/runway/spring-2027/london/mulberry/review/). Cream was one of the neutrals, with taupe, caramel and chocolate, used for the leather skirts and dresses. - WWD, 2026-09-20: [Edeline Lee Spring 2027: Step and Repeat](https://wwd.com/runway/spring-2027/london/edeline-lee/review/). An Edeline Lee dress in green and ivory crinkled georgette was made to twirl, as a principal dancer showed. - Vogue, 2026-09-19: [Toga Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/toga). Toga layered a clotted-cream blazer over a thin wisp of chartreuse organza. - Vogue, 2026-09-19: [Talia Byre Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/talia-byre). Talia Byre dropped the all-white plan, but much of the line stayed in ivory and correction-fluid white. - WWD, 2026-09-19: [Talia Byre Spring 2027: Breezing Forward](https://wwd.com/runway/spring-2027/london/talia-byre/review/). Talia Byre planned a season of only white and cream, and pale tones still dominated with green or magenta accents. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Talia Byre: 6 - Ashley Williams: 5 - Rentrayage: 4 - 26 more designers in T-Fashion ## Worn with - Dress (apparel): 35% of the trend's looks - Jacket (apparel): 20% of the trend's looks - Striped (pattern): 9% of the trend's looks - Abstract (pattern): 8% of the trend's looks - Satin (fabric): 15% of the trend's looks - Muslin (fabric): 14% of the trend's looks ## Runway looks 11 of 65 looks. Every look is in T-Fashion. - M & S look 12, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/m-s/ready_to_wear_womenswear/photos/0012-509af0a5.jpg?format=auto&width=640 - Ashley Williams look 25, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/ashley-williams/ready_to_wear_womenswear/photos/0025-b1e8a4b2.jpg?format=auto&width=640 - Selasi look 10, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/selasi/ready_to_wear_womenswear/photos/0010-a14275cf.jpg?format=auto&width=640 - Roksanda look 7, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/roksanda/ready_to_wear_womenswear/photos/0007-1ca2df23.jpg?format=auto&width=640 - Talia Byre look 2, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/talia-byre/ready_to_wear_womenswear/photos/0002-7bf9a710.jpg?format=auto&width=640 - Di Petsa look 10, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/di-petsa/ready_to_wear_womenswear/photos/0010-be9a8838.jpg?format=auto&width=640 - Toga look 25, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/toga/ready_to_wear_womenswear/photos/0025-546728bc.jpg?format=auto&width=640 - Labrum London look 5, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/labrum-london/ready_to_wear/photos/0005-b45d35c8.jpg?format=auto&width=640 - Sharon Wauchob look 5, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/sharon-wauchob/ready_to_wear_womenswear/photos/0005-e6093bed.jpg?format=auto&width=640 - Bora Aksu look 3, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/bora-aksu/ready_to_wear_womenswear/photos/0003-3272da7a.jpg?format=auto&width=640 - Pauline Dujancourt look 23, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/pauline-dujancourt/ready_to_wear_womenswear/photos/0023-d51637b6.jpg?format=auto&width=640 ## FAQ **How popular was ecru at the London Fashion Week SS27 womenswear shows?** Ecru appeared in 65 looks from 29 designers. That is 4.6% of all looks T-Fashion analyzed for the London Fashion Week SS27 womenswear shows. **Is ecru a trend for spring 2027?** Rising on the runways. Its share of looks is 4.6%, up from 3.5% in SS26. **Which designers showed the most ecru for SS27?** Talia Byre (6 looks), Ashley Williams (5 looks) and Rentrayage (4 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26. ## Related trends - [White](https://tfashion.ai/runway/ss27/london/white): 29.6% of looks - [Black](https://tfashion.ai/runway/ss27/london/black): 32.8% of looks - [Nordic Blue](https://tfashion.ai/runway/ss27/london/nordic-blue): 2.8% of looks - [Midnight Blue](https://tfashion.ai/runway/ss27/london/midnight-blue): 4.2% of looks - [Chocolate](https://tfashion.ai/runway/ss27/london/chocolate): 5.1% of looks - [Silver](https://tfashion.ai/runway/ss27/london/silver): 2.7% of looks - [Elemental Gray](https://tfashion.ai/runway/ss27/london/elemental-gray): 5.3% of looks - [Rose](https://tfashion.ai/runway/ss27/london/rose): 3.7% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).