# Floral Trend, Spring 2027 · London Fashion Week Source: https://tfashion.ai/runway/ss27/london/floral Data refreshed: September 29, 2026 Floral appeared in 15.1% of looks at the London Fashion Week SS27 womenswear shows, about the same as SS26 (15.1%). 32 designers showed the trend across 215 looks. ## Numbers - Share of looks: 15.1% - Share in SS26: 15.1% - Change: ±0.0 pts (steady) - Looks: 215 - Designers: 32 - Rank: #1 of 6 key patterns by share of looks ## In the press Floral came up in 26 articles from Forbes, British Vogue, The Zoe Report and 4 more. In the data it was in 15.1% of looks, about the same as SS26 (15.1%). - Forbes, 2026-09-24: [London Fashion Week Spring/Summer 2027: Key Trends To Know](https://www.forbes.com/sites/laiafarrangraves/2026/09/24/london-fashion-week-springsummer-2027-key-trends-to-know/). Richard Quinn used florals, embellishment and dramatic shapes in his Mirrored Garden collection. - British Vogue, 2026-09-23: [Hot Pink, Tight Flares & Cult Trainers: 5 Trends To Take From LFW SS27](https://www.vogue.co.uk/article/london-fashion-week-trends-ss27). Stefan Cooke used poppy prints within an 1980s-leaning collection. - The Zoe Report, 2026-09-22: [Romance Ruled The London Fashion Week Spring/Summer 2027 Runways](https://www.thezoereport.com/fashion/london-fashion-week-spring-summer-2027-trends). Burberry covered dresses, outerwear and skirts in multicoloured 3D floral applique. - Hello! Fashion, 2026-09-22: [From Sheer to Sleep-Chic: 10 Trends we're loving from London Fashion Week SS27](https://www.hellomagazine.com/hfm/fashion-trends/924762/london-fashion-week-ss27-trend-report/). Says London gave florals a bolder, more colorful update than New York, at Burberry, Patrick McDowell, Erdem, Simone Rocha and Richard Quinn. - Glamour UK, 2026-09-22: [The 9 London Fashion Week SS27 trends the Glamour group chat would actually wear this autumn](https://www.glamourmagazine.co.uk/article/london-fashion-week-ss27-trends). Burberry embroidered florals across taffeta with bows, badges and beads. - Vogue, 2026-09-21: [Burberry Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/burberry-prorsum). Birtwell florals spread across the collection and later became badges and beaded embellishment. - Vogue, 2026-09-21: [Di Petsa Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/di-petsa). Mesh dresses carried prints based on Minoan flower frescoes. - Vogue, 2026-09-21: [Alessandra Rich Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/alessandra-rich). Vintage silk georgette was reworked as a flower print for a red off-shoulder mini with a large bow at the back. - Vogue, 2026-09-21: [Lela Rose Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/lela-rose). 3D flowers decorated a linen dress of tea length and a tulle gown. - WWD, 2026-09-21: [Burberry Spring 2027: In Bloom](https://wwd.com/runway/spring-2027/london/burberry/review/). Mimosas, rosebuds, violets and vines appeared as 3D embroidery, ditsy prints and blurred patterns. - WWD, 2026-09-21: [Alessandra Rich Spring 2027: Art Becomes Her](https://wwd.com/runway/spring-2027/london/alessandra-rich/review/). Silks with small floral motifs featured in the daywear push. - Vogue, 2026-09-20: [Erdem Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/erdem). Rose-print day jackets were part of the full Erdem wardrobe. - Vogue, 2026-09-20: [Mulberry Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/mulberry). A wallpaper floral from the archive was reused for a strapless dress in cotton. - WWD, 2026-09-20: [Erdem Spring 2027: Androgyny to the Fore](https://wwd.com/runway/spring-2027/london/erdem/review/). Florals dissolved into fringe on several looks. - WWD, 2026-09-20: [Toga Spring 2026: Breathing in Summer Air](https://wwd.com/runway/spring-2027/london/toga/review/). A transparent collared button-up came in a floral. - WWD, 2026-09-20: [Pauline Dujancourt Spring 2027: Out of the Shadows](https://wwd.com/runway/spring-2027/london/pauline-dujancourt/review/). Draped skirts carried floral prints; the finale was covered in loom-woven flowers. - WWD, 2026-09-20: [Labrum London Spring 2027: Carried by Hands](https://wwd.com/runway/spring-2027/london/labrum-london/review/). Labrum's Adidas pieces carried a flower motif based on Nigerian Adire indigo cloth. - Vogue, 2026-09-19: [Toga Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/toga). Rose prints and big colorful roses on party dresses and jumpsuits recurred. - Vogue, 2026-09-19: [Patrick McDowell Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/patrick-mcdowell). Hand-painted roses, flower-shaped buttons and freesia appliqués recurred. - WWD, 2026-09-19: [Petra Fagerström Spring 2027: Duality of a Woman](https://wwd.com/runway/spring-2027/london/petra-fagerstrom/review/). A Fagerström trench stayed open to show a leather layer underneath with flower embroidery. - Vogue, 2026-09-18: [Ashley Williams Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/ashley-williams). Cartoon florals and childhood bedsheet motifs were cut into dresses, camis and vests. - Vogue, 2026-09-18: [Hope For Flowers Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/hope-for-flowers). The opening print was a blurry watercolor floral. - Vogue, 2026-09-18: [Petra Fagerström Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/petra-fagerstrom). Petra Fagerström embroidered flowers onto black leather for her Swedish Summer collection. - Vogue, 2026-09-18: [Jason Wu Collection Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/jason-wu). A quilted Jason Wu jacquard had flowers floating on a surface like liquid metal. - WWD, 2026-09-18: [Ashley Williams Spring 2027: World of Interiors](https://wwd.com/runway/spring-2027/london/ashley-williams/review/). Reworked dresses in granny-style florals were cut from sheets and drapery-like cloth. - WWD, 2026-09-18: [Susan Fang Spring 2027: A Floating World](https://wwd.com/runway/spring-2027/london/susan-fang/review/). A red dress covered in fluttering floral appliqués opened the show. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Pauline Dujancourt: 17 - Hope For Flowers: 16 - Susan Fang: 14 - 29 more designers in T-Fashion ## Worn with - Dress (apparel): 47% of the trend's looks - Skirts (apparel): 23% of the trend's looks - White (color): 33% of the trend's looks - Black (color): 24% of the trend's looks - Lace (fabric): 24% of the trend's looks - Satin (fabric): 19% of the trend's looks ## Runway looks 11 of 215 looks. Every look is in T-Fashion. - Susan Fang look 26, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/susan-fang/ready_to_wear_womenswear/photos/0026-5092ab78.jpg?format=auto&width=640 - Patrick Mcdowell look 8, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/patrick-mcdowell/ready_to_wear_womenswear/photos/0008-8b0fb55b.jpg?format=auto&width=640 - Mulberry look 27, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/mulberry/ready_to_wear_womenswear/photos/0027-34631847.jpg?format=auto&width=640 - Erdem look 26, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/erdem/ready_to_wear_womenswear/photos/0026-fb762180.jpg?format=auto&width=640 - Ashley Williams look 36, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/ashley-williams/ready_to_wear_womenswear/photos/0036-1b1426c7.jpg?format=auto&width=640 - Bora Aksu look 19, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/bora-aksu/ready_to_wear_womenswear/photos/0019-aee7c629.jpg?format=auto&width=640 - Burberry look 52, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/burberry/ready_to_wear_womenswear/photos/0052-9fc68471.jpg?format=auto&width=640 - Lela Rose look 14, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/lela-rose/ready_to_wear_womenswear/photos/0014-02e15048.jpeg?format=auto&width=640 - Toga look 15, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/toga/ready_to_wear_womenswear/photos/0015-1352775c.jpg?format=auto&width=640 - Richard Quinn look 13, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/richard-quinn/ready_to_wear_womenswear/photos/0013-e0a5191e.jpg?format=auto&width=640 - Pauline Dujancourt look 16, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/pauline-dujancourt/ready_to_wear_womenswear/photos/0016-2a0b2cb6.jpg?format=auto&width=640 ## FAQ **How popular was floral at the London Fashion Week SS27 womenswear shows?** Floral appeared in 215 looks from 32 designers. That is 15.1% of all looks T-Fashion analyzed for the London Fashion Week SS27 womenswear shows. **Is floral a trend for spring 2027?** Steady on the runways. Its share of looks is 15.1%, about the same as SS26 (15.1%). **Which designers showed the most floral for SS27?** Pauline Dujancourt (17 looks), Hope For Flowers (16 looks) and Susan Fang (14 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the pattern divided by all womenswear looks in the scope. The change compares that share with SS26. ## Related trends - [Checked](https://tfashion.ai/runway/ss27/london/checked): 5.9% of looks - [Animal](https://tfashion.ai/runway/ss27/london/animal): 2.4% of looks - [Striped](https://tfashion.ai/runway/ss27/london/striped): 8.2% of looks - [Graphic](https://tfashion.ai/runway/ss27/london/graphic): 2.3% of looks - [Abstract](https://tfashion.ai/runway/ss27/london/abstract): 5.7% of looks - [Avant-Garde](https://tfashion.ai/runway/ss27/london/avant-garde): 44.7% of looks - [Black](https://tfashion.ai/runway/ss27/london/black): 32.8% of looks - [White](https://tfashion.ai/runway/ss27/london/white): 29.6% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).