# Glam Trend, Spring 2027 · London Fashion Week Source: https://tfashion.ai/runway/ss27/london/glam Data refreshed: September 29, 2026 Glam appeared in 12.2% of looks at the London Fashion Week SS27 womenswear shows, about the same as SS26 (12.4%). 29 designers showed it across 174 looks. ## Numbers - Share of looks: 12.2% - Share in SS26: 12.4% - Change: −0.2 pts (steady) - Looks: 174 - Designers: 29 - Rank: #5 of 25 key themes by share of looks ## In the press Glam came up in 6 articles from Forbes, Coveteur, The Zoe Report and 2 more. In the data it was in 12.2% of looks, about the same as SS26 (12.4%). - Forbes, 2026-09-24: [London Fashion Week Spring/Summer 2027: Key Trends To Know](https://www.forbes.com/sites/laiafarrangraves/2026/09/24/london-fashion-week-springsummer-2027-key-trends-to-know/). Richard Quinn's show was described as an exercise in glamour and occasion dressing. - Coveteur, 2026-09-23: [Trend Report: The London Fashion Week Runways Were Steeped In Sex Appeal](https://coveteur.com/london-fashion-week-trends-ss27). Mowalola went fully glam with lurex underwear and bra tops. - The Zoe Report, 2026-09-22: [Romance Ruled The London Fashion Week Spring/Summer 2027 Runways](https://www.thezoereport.com/fashion/london-fashion-week-spring-summer-2027-trends). Fringe and feathers added glamour at Ahluwalia and Toga, and Richard Quinn layered feathery fringe in tiers on an embellished dress. - Hello! Fashion, 2026-09-22: [From Sheer to Sleep-Chic: 10 Trends we're loving from London Fashion Week SS27](https://www.hellomagazine.com/hfm/fashion-trends/924762/london-fashion-week-ss27-trend-report/). Erdem turned up the glamour, pairing classic florals with sparkling embellishment and rich jewel tones. - Vogue, 2026-09-19: [Richard Quinn Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/richard-quinn). The designer described a 1980s-style hyper-glamour; gowns carried embroidery and ostrich trims. - Vogue, 2026-09-18: [Mowalola Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/mowalola). Sequin gowns and red-carpet sirens gave the show a glamorous, club-night energy. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Richard Quinn: 40 - Onalaja: 18 - Alessandra Rich: 13 - 26 more designers in T-Fashion ## Worn with - Dress (apparel): 67% of the trend's looks - Skirts (apparel): 17% of the trend's looks - Black (color): 44% of the trend's looks - White (color): 16% of the trend's looks - Avant-Garde (theme): 22% of the trend's looks - Dark Romance (theme): 20% of the trend's looks ## Runway looks 11 of 174 looks. Every look is in T-Fashion. - Mowalola look 16, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/mowalola/ready_to_wear_womenswear/photos/0016-a0914df0.jpg?format=auto&width=640 - Selasi look 15, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/selasi/ready_to_wear_womenswear/photos/0015-822650b4.jpg?format=auto&width=640 - Richard Quinn look 44, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/richard-quinn/ready_to_wear_womenswear/photos/0044-47c9d8a9.jpg?format=auto&width=640 - Erdem look 26, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/erdem/ready_to_wear_womenswear/photos/0026-fb762180.jpg?format=auto&width=640 - Di Petsa look 20, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/di-petsa/ready_to_wear_womenswear/photos/0020-9c01107c.jpg?format=auto&width=640 - Jason Wu Collection look 19, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/jason-wu-collection/ready_to_wear_womenswear/photos/0019-9fd7c535.jpg?format=auto&width=640 - Oscar Ouyang look 22, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/oscar-ouyang/ready_to_wear/photos/0022-1c767a18.jpg?format=auto&width=640 - Alessandra Rich look 19, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/alessandra-rich/ready_to_wear_womenswear/photos/0019-420f04d0.jpg?format=auto&width=640 - Joseph look 22, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/joseph/ready_to_wear_womenswear/photos/0022-bad981d4.jpg?format=auto&width=640 - Simone Rocha look 43, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/simone-rocha/ready_to_wear_womenswear/photos/0043-f0ae889f.jpg?format=auto&width=640 - Toga look 30, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/toga/ready_to_wear_womenswear/photos/0030-63972c0f.jpg?format=auto&width=640 ## FAQ **How popular was Glam at the London Fashion Week SS27 womenswear shows?** Glam appeared in 174 looks from 29 designers. That is 12.2% of all looks T-Fashion analyzed for the London Fashion Week SS27 womenswear shows. **Is Glam a trend for spring 2027?** Steady on the runways. Its share of looks is 12.2%, about the same as SS26 (12.4%). **Which designers showed the most Glam for SS27?** Richard Quinn (40 looks), Onalaja (18 looks) and Alessandra Rich (13 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all womenswear looks in the scope. The change compares that share with SS26. ## Related trends - [Quiet Luxury](https://tfashion.ai/runway/ss27/london/quiet-luxury): 5.2% of looks - [Balletcore](https://tfashion.ai/runway/ss27/london/balletcore): 4.2% of looks - [Minimalist](https://tfashion.ai/runway/ss27/london/minimalist): 16.2% of looks - [90s Retro](https://tfashion.ai/runway/ss27/london/90s-retro): 3.1% of looks - [Cottagecore](https://tfashion.ai/runway/ss27/london/cottagecore): 3.4% of looks - [Sculptural](https://tfashion.ai/runway/ss27/london/sculptural): 23.9% of looks - [20s Retro](https://tfashion.ai/runway/ss27/london/20s-retro): 2.3% of looks - [Androgynous](https://tfashion.ai/runway/ss27/london/androgynous): 9.1% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).