# Maximalist Trend, Spring 2027 · London Fashion Week Source: https://tfashion.ai/runway/ss27/london/maximalist Data refreshed: September 29, 2026 Maximalist appeared in 6.1% of looks at the London Fashion Week SS27 womenswear shows, down from 9.1% in SS26. 20 designers showed it across 87 looks. ## Numbers - Share of looks: 6.1% - Share in SS26: 9.1% - Change: −3.0 pts (fading) - Looks: 87 - Designers: 20 - Rank: #9 of 25 key themes by share of looks ## In the press Maximalist came up in 4 articles from Dazed, The Zoe Report, WWD and 1 more. In the data it was in 6.1% of looks, down from 9.1% in SS26. - Dazed, 2026-09-23: [Here’s everything you missed at London Fashion Week SS27](https://www.dazeddigital.com/fashion/article/71029/1/london-fashion-week-ss27-lfw-round-up-selasi-mulberry-christopher-kane). Francesca Lake expanded her maximalist, Jamaican-rooted aesthetic in a debut inspired by processions and wakes. - The Zoe Report, 2026-09-22: [Romance Ruled The London Fashion Week Spring/Summer 2027 Runways](https://www.thezoereport.com/fashion/london-fashion-week-spring-summer-2027-trends). Presents embellishment as the week's guiding idea, with more treated as better, from Burberry appliqués to McQueen's rhinestone suiting. - WWD, 2026-09-22: [Erdem, Simone Rocha, Steve O Smith Wow Buyers at Spring 2027 London Fashion Week](https://wwd.com/fashion-news/fashion-features/erdem-simone-rocha-steve-o-smith-buyers-spring-2027-london-1239251521/). One buyer sees a shift from strict minimalism to richer color, texture, layering and more elaborate shapes. - Glamour UK, 2026-09-22: [The 9 London Fashion Week SS27 trends the Glamour group chat would actually wear this autumn](https://www.glamourmagazine.co.uk/article/london-fashion-week-ss27-trends). Burberry, working with Celia Birtwell, took a more-is-more line of embroidered florals, bows, 3D badges and beading. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Chopova Lowena: 17 - Burberry: 13 - Onalaja: 10 - 17 more designers in T-Fashion ## Worn with - Dress (apparel): 52% of the trend's looks - Skirts (apparel): 26% of the trend's looks - Black (color): 29% of the trend's looks - White (color): 23% of the trend's looks - Avant-Garde (theme): 49% of the trend's looks - Glam (theme): 26% of the trend's looks ## Runway looks 11 of 87 looks. Every look is in T-Fashion. - Patrick Mcdowell look 9, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/patrick-mcdowell/ready_to_wear_womenswear/photos/0009-0f554c4d.jpg?format=auto&width=640 - Roksanda look 24, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/roksanda/ready_to_wear_womenswear/photos/0024-70b8d05e.jpg?format=auto&width=640 - Susan Fang look 24, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/susan-fang/ready_to_wear_womenswear/photos/0024-187e1ab5.jpg?format=auto&width=640 - Poet Lab look 10, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/poet-lab/ready_to_wear_womenswear/photos/0010-548cb72b.jpg?format=auto&width=640 - Erdem look 13, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/erdem/ready_to_wear_womenswear/photos/0013-9fe943dd.jpg?format=auto&width=640 - Simone Rocha look 16, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/simone-rocha/ready_to_wear_womenswear/photos/0016-0d35395d.jpg?format=auto&width=640 - Richard Quinn look 13, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/richard-quinn/ready_to_wear_womenswear/photos/0013-e0a5191e.jpg?format=auto&width=640 - Burberry look 58, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/burberry/ready_to_wear_womenswear/photos/0058-b4e7e04c.jpg?format=auto&width=640 - Mcqueen look 41, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/mcqueen/ready_to_wear/photos/0041-5c411b10.jpg?format=auto&width=640 - Chopova Lowena look 16, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/chopova-lowena/ready_to_wear_womenswear/photos/0016-39f0d79d.jpg?format=auto&width=640 - Toga look 14, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/toga/ready_to_wear_womenswear/photos/0014-61abaf72.jpg?format=auto&width=640 ## FAQ **How popular was Maximalist at the London Fashion Week SS27 womenswear shows?** Maximalist appeared in 87 looks from 20 designers. That is 6.1% of all looks T-Fashion analyzed for the London Fashion Week SS27 womenswear shows. **Is Maximalist a trend for spring 2027?** Fading on the runways. Its share of looks is 6.1%, down from 9.1% in SS26. **Which designers showed the most Maximalist for SS27?** Chopova Lowena (17 looks), Burberry (13 looks) and Onalaja (10 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all womenswear looks in the scope. The change compares that share with SS26. ## Related trends - [Quiet Luxury](https://tfashion.ai/runway/ss27/london/quiet-luxury): 5.2% of looks - [Balletcore](https://tfashion.ai/runway/ss27/london/balletcore): 4.2% of looks - [Minimalist](https://tfashion.ai/runway/ss27/london/minimalist): 16.2% of looks - [90s Retro](https://tfashion.ai/runway/ss27/london/90s-retro): 3.1% of looks - [Cottagecore](https://tfashion.ai/runway/ss27/london/cottagecore): 3.4% of looks - [Sculptural](https://tfashion.ai/runway/ss27/london/sculptural): 23.9% of looks - [20s Retro](https://tfashion.ai/runway/ss27/london/20s-retro): 2.3% of looks - [Androgynous](https://tfashion.ai/runway/ss27/london/androgynous): 9.1% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).