# Quiet Luxury Trend, Spring 2027 · London Fashion Week Source: https://tfashion.ai/runway/ss27/london/quiet-luxury Data refreshed: September 29, 2026 Quiet Luxury appeared in 5.2% of looks at the London Fashion Week SS27 womenswear shows, up from 2.7% in SS26. 21 designers showed it across 74 looks. ## Numbers - Share of looks: 5.2% - Share in SS26: 2.7% - Change: +2.5 pts (rising) - Looks: 74 - Designers: 21 - Rank: #10 of 25 key themes by share of looks ## In the press Quiet Luxury came up in 2 articles from Who What Wear and WWD. In the data it was in 5.2% of looks, up from 2.7% in SS26. - Who What Wear, 2026-09-28: [The Runways Spoke—We Listened: 7 London Fashion Week Trends Set to Take Over Spring 2027](https://www.whowhatwear.com/fashion/runway/london-fashion-week-trends-spring-summer-2027). Declares quiet luxury over, at least in London, as dramatic pieces drew the strongest reactions. - WWD, 2026-09-20: [Mulberry Spring 2027: Back in the Game](https://wwd.com/runway/spring-2027/london/mulberry/review/). Argues quiet luxury is over and the collection felt out of step with a shift to color and exuberance. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - M & S: 15 - Joseph: 15 - Burberry: 5 - 18 more designers in T-Fashion ## Worn with - Skirts (apparel): 32% of the trend's looks - Pants (apparel): 31% of the trend's looks - White (color): 32% of the trend's looks - Black (color): 30% of the trend's looks - Minimalist (theme): 62% of the trend's looks - Androgynous (theme): 15% of the trend's looks ## Runway looks 11 of 74 looks. Every look is in T-Fashion. - Brooks Brothers look 8, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/brooks-brothers/ready_to_wear_menswear/photos/0008-d43df910.jpg?format=auto&width=640 - Tolu Coker look 12, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/tolu-coker/ready_to_wear_womenswear/photos/0012-84bf55c7.jpg?format=auto&width=640 - Burberry look 7, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/burberry/ready_to_wear_womenswear/photos/0007-ed19f673.jpg?format=auto&width=640 - Mulberry look 24, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/mulberry/ready_to_wear_womenswear/photos/0024-516f074a.jpg?format=auto&width=640 - Jason Wu Collection look 8, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/jason-wu-collection/ready_to_wear_womenswear/photos/0008-d8e5dcf1.jpg?format=auto&width=640 - Joseph look 11, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/joseph/ready_to_wear_womenswear/photos/0011-4d9243c9.jpg?format=auto&width=640 - Pauline Dujancourt look 6, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/pauline-dujancourt/ready_to_wear_womenswear/photos/0006-e19447f9.jpg?format=auto&width=640 - Rory William Docherty look 11, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/rory-william-docherty/ready_to_wear_womenswear/photos/0011-5599bf1e.jpg?format=auto&width=640 - Patrick Mcdowell look 25, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/patrick-mcdowell/ready_to_wear_womenswear/photos/0025-e22999ce.jpg?format=auto&width=640 - Edeline Lee look 12, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/edeline-lee/ready_to_wear_womenswear/photos/0012-22f81a8f.jpg?format=auto&width=640 - Johanna Parv look 22, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/johanna-parv/ready_to_wear_womenswear/photos/0022-33c4aa1f.jpg?format=auto&width=640 ## FAQ **How popular was Quiet Luxury at the London Fashion Week SS27 womenswear shows?** Quiet Luxury appeared in 74 looks from 21 designers. That is 5.2% of all looks T-Fashion analyzed for the London Fashion Week SS27 womenswear shows. **Is Quiet Luxury a trend for spring 2027?** Rising on the runways. Its share of looks is 5.2%, up from 2.7% in SS26. **Which designers showed the most Quiet Luxury for SS27?** M & S (15 looks), Joseph (15 looks) and Burberry (5 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all womenswear looks in the scope. The change compares that share with SS26. ## Related trends - [Balletcore](https://tfashion.ai/runway/ss27/london/balletcore): 4.2% of looks - [Minimalist](https://tfashion.ai/runway/ss27/london/minimalist): 16.2% of looks - [90s Retro](https://tfashion.ai/runway/ss27/london/90s-retro): 3.1% of looks - [Cottagecore](https://tfashion.ai/runway/ss27/london/cottagecore): 3.4% of looks - [Sculptural](https://tfashion.ai/runway/ss27/london/sculptural): 23.9% of looks - [20s Retro](https://tfashion.ai/runway/ss27/london/20s-retro): 2.3% of looks - [Androgynous](https://tfashion.ai/runway/ss27/london/androgynous): 9.1% of looks - [Monochrome](https://tfashion.ai/runway/ss27/london/monochrome): 16.7% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).