# Sand Color Trend, Spring 2027 · London Fashion Week Source: https://tfashion.ai/runway/ss27/london/sand Data refreshed: September 29, 2026 Sand appeared in 4.6% of looks at the London Fashion Week SS27 womenswear shows, about the same as SS26 (5.1%). 31 designers showed it across 66 looks. ## Numbers - Share of looks: 4.6% - Share in SS26: 5.1% - Change: −0.5 pts (steady) - Looks: 66 - Designers: 31 - Rank: #6 of 20 key colors by share of looks - Closest Pantone: 12-0908 TCX (#D6CBBA) ## In the press Sand came up in 6 articles from Vogue and WWD. In the data it was in 4.6% of looks, about the same as SS26 (5.1%). - Vogue, 2026-09-22: [Rory William Docherty Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/rory-william-docherty). Rory William Docherty used a warm beige linen shot with Lurex to suggest sand sparkling in the sun. - Vogue, 2026-09-20: [Edeline Lee Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/edeline-lee). Beige ran through Edeline Lee, on pancake and bell tutus and on a practice sweater. - Vogue, 2026-09-20: [Johanna Parv Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/johanna-parv). Sandy tones recalled parched city parks. - WWD, 2026-09-20: [Roksanda Spring 2027: Showing the Ropes](https://wwd.com/runway/spring-2027/london/roksanda/review/). Roksanda's take on the safari jacket came in beige, with black patch pockets. - Vogue, 2026-09-17: [Mark Fast Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/mark-fast). Powdery, desert-toned yarns set the palette, after 1960s Veruschka images. - Vogue, 2026-09-17: [Dagmar Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/dagmar). Dagmar cut a roomy side-tie jacket in beige, meant to stay cool yet look professional. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Chopova Lowena: 6 - Rory William Docherty: 5 - Burberry: 5 - 28 more designers in T-Fashion ## Worn with - Dress (apparel): 30% of the trend's looks - Jacket (apparel): 15% of the trend's looks - Floral (pattern): 14% of the trend's looks - Checked (pattern): 9% of the trend's looks - Twill (fabric): 24% of the trend's looks - Satin (fabric): 15% of the trend's looks ## Runway looks 11 of 66 looks. Every look is in T-Fashion. - Bora Aksu look 5, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/bora-aksu/ready_to_wear_womenswear/photos/0005-47b3a1c6.jpg?format=auto&width=640 - Ashley Williams look 13, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/ashley-williams/ready_to_wear_womenswear/photos/0013-33b0d699.jpg?format=auto&width=640 - Rory William Docherty look 10, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/rory-william-docherty/ready_to_wear_womenswear/photos/0010-8adc43df.jpg?format=auto&width=640 - Selasi look 4, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/selasi/ready_to_wear_womenswear/photos/0004-c9ca41fa.jpg?format=auto&width=640 - Knwls look 14, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/knwls/ready_to_wear_womenswear/photos/0014-23c8c03d.jpg?format=auto&width=640 - Roksanda look 9, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/roksanda/ready_to_wear_womenswear/photos/0009-c1c7bc13.jpg?format=auto&width=640 - Burberry look 7, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/burberry/ready_to_wear_womenswear/photos/0007-ed19f673.jpg?format=auto&width=640 - Dagmar look 2, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/dagmar/ready_to_wear_womenswear/photos/0002-74fe2860.jpg?format=auto&width=640 - Simone Rocha look 5, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/simone-rocha/ready_to_wear_womenswear/photos/0005-348cc2b9.jpg?format=auto&width=640 - Aaron Esh look 17, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/aaron-esh/ready_to_wear/photos/0017-86fe1239.jpg?format=auto&width=640 - Susan Fang look 19, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/susan-fang/ready_to_wear_womenswear/photos/0019-4f0b605e.jpg?format=auto&width=640 ## FAQ **How popular was sand at the London Fashion Week SS27 womenswear shows?** Sand appeared in 66 looks from 31 designers. That is 4.6% of all looks T-Fashion analyzed for the London Fashion Week SS27 womenswear shows. **Is sand a trend for spring 2027?** Steady on the runways. Its share of looks is 4.6%, about the same as SS26 (5.1%). **Which designers showed the most sand for SS27?** Chopova Lowena (6 looks), Rory William Docherty (5 looks) and Burberry (5 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26. ## Related trends - [White](https://tfashion.ai/runway/ss27/london/white): 29.6% of looks - [Black](https://tfashion.ai/runway/ss27/london/black): 32.8% of looks - [Nordic Blue](https://tfashion.ai/runway/ss27/london/nordic-blue): 2.8% of looks - [Ecru](https://tfashion.ai/runway/ss27/london/ecru): 4.6% of looks - [Midnight Blue](https://tfashion.ai/runway/ss27/london/midnight-blue): 4.2% of looks - [Chocolate](https://tfashion.ai/runway/ss27/london/chocolate): 5.1% of looks - [Silver](https://tfashion.ai/runway/ss27/london/silver): 2.7% of looks - [Elemental Gray](https://tfashion.ai/runway/ss27/london/elemental-gray): 5.3% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).