# Chocolate Menswear Color Trend, Spring 2027 Runways

Source: https://tfashion.ai/runway/ss27/menswear/chocolate
Data refreshed: September 29, 2026

Chocolate appeared in 9.5% of looks at the SS27 menswear shows, down from 13.2% in SS26. 124 designers showed it across 460 looks.

## Numbers

- Share of looks: 9.5%
- Share in SS26: 13.2%
- Change: −3.7 pts (fading)
- Looks: 460
- Designers: 124
- Rank: #5 of 57 key colors by share of looks
- Closest Pantone: 19-1214 TCX (#5C3E35)

## Top designers by look count

- Charlie Constantinou: 13
- Louis Vuitton: 13
- Ancellm: 12
- 121 more designers in T-Fashion

## By fashion week

- Paris: 9.6% of looks (179 looks)
- Milan: 9.9% of looks (131 looks)
- New York: 5.6% of looks (27 looks)
- London: 12.2% of looks (53 looks)

## Worn with

- Pants (apparel): 35% of the trend's looks
- Jacket (apparel): 34% of the trend's looks
- Striped (pattern): 12% of the trend's looks
- Checked (pattern): 9% of the trend's looks
- Twill (fabric): 38% of the trend's looks
- Leather (fabric): 14% of the trend's looks

## Runway looks

11 of 460 looks. Every look is in T-Fashion.

- Magliano look 8, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/magliano/ready_to_wear_menswear/photos/0008-37d15107.jpg?format=auto&width=640
- Ranra look 2, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/ranra/ready_to_wear_menswear/photos/0002-1472aba3.jpg?format=auto&width=640
- Im Men look 20, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/im-men/ready_to_wear_menswear/photos/0020-0912a13d.jpg?format=auto&width=640
- Officine Générale look 1, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/officine-generale/ready_to_wear_menswear/photos/0001-477dbbf2.jpg?format=auto&width=640
- Loro Piana look 3, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/loro-piana/ready_to_wear_menswear/photos/0003-2ea09a9b.jpg?format=auto&width=640
- Kiko Kostadinov look 32, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/kiko-kostadinov/ready_to_wear_menswear/photos/0032-5dd438fb.jpg?format=auto&width=640
- Orimi look 10, Tokyo: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/tokyo/orimi/ready_to_wear_menswear/photos/0010-aa5cd290.jpg?format=auto&width=640
- Ssstein look 42, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/ssstein/ready_to_wear_menswear/photos/0042-7cf3a72b.jpg?format=auto&width=640
- Acne Studios look 21, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/acne-studios/ready_to_wear_menswear/photos/0021-3f0d8f18.jpg?format=auto&width=640
- Tell The Truth look 11, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/tell-the-truth/ready_to_wear_menswear/photos/0011-0b45d79a.jpg?format=auto&width=640
- Lemaire look 37, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/lemaire/ready_to_wear_menswear/photos/0037-36ec67c0.jpg?format=auto&width=640

## FAQ

**How popular was chocolate at the SS27 menswear shows?**

Chocolate appeared in 460 looks from 124 designers. That is 9.5% of all looks T-Fashion analyzed for the SS27 menswear shows.

**Is chocolate a trend for spring 2027?**

Fading on the runways. Its share of looks is 9.5%, down from 13.2% in SS26.

**Which designers showed the most chocolate for SS27?**

Charlie Constantinou (13 looks), Louis Vuitton (13 looks) and Ancellm (12 looks).

**Which fashion week showed the most chocolate?**

London, where 12.2% of looks carried it (53 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.

## Related trends

- [White](https://tfashion.ai/runway/ss27/menswear/white): 30.8% of looks
- [Butter Yellow](https://tfashion.ai/runway/ss27/menswear/butter-yellow): 2.2% of looks
- [Lemon](https://tfashion.ai/runway/ss27/menswear/lemon): 1.7% of looks
- [Scarlet](https://tfashion.ai/runway/ss27/menswear/scarlet): 4.5% of looks
- [Ecru](https://tfashion.ai/runway/ss27/menswear/ecru): 4.2% of looks
- [Orange](https://tfashion.ai/runway/ss27/menswear/orange): 1.3% of looks
- [Mint](https://tfashion.ai/runway/ss27/menswear/mint): 0.7% of looks
- [Midnight Blue](https://tfashion.ai/runway/ss27/menswear/midnight-blue): 9.8% of looks

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).