# Conversational Menswear Trend, Spring 2027 Runways Source: https://tfashion.ai/runway/ss27/menswear/conversational Data refreshed: September 29, 2026 Conversational appeared in 1.9% of looks at the SS27 menswear shows, down from 2.9% in SS26. 43 designers showed the trend across 91 looks. ## Numbers - Share of looks: 1.9% - Share in SS26: 2.9% - Change: −1.0 pts (fading) - Looks: 91 - Designers: 43 - Rank: #7 of 12 key patterns by share of looks ## Top designers by look count - Wooyoungmi: 8 - Kenzo: 5 - Undercover: 5 - 40 more designers in T-Fashion ## By fashion week - Paris: 2.5% of looks (47 looks) - Milan: 1.7% of looks (22 looks) - New York: 1.4% of looks (7 looks) - London: 2.1% of looks (9 looks) ## Worn with - Conversational (pattern): 52% of the trend's looks - Plant (pattern): 37% of the trend's looks - Conversational Jacket (apparel): 26% of the trend's looks - Conversational Shirts (apparel): 25% of the trend's looks - White Conversational (color): 18% of the trend's looks - Black Conversational (color): 12% of the trend's looks - Conversational Twill (fabric): 26% of the trend's looks - Conversational Poplin (fabric): 14% of the trend's looks ## Runway looks 11 of 91 looks. Every look is in T-Fashion. - Ancellm look 10, Tokyo: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/tokyo/ancellm/ready_to_wear/photos/0010-24b6019d.jpg?format=auto&width=640 - Im Men look 31, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/im-men/ready_to_wear_menswear/photos/0031-8a91e7f2.jpg?format=auto&width=640 - Shinyakozuka look 22, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/shinyakozuka/ready_to_wear_menswear/photos/0022-ea07911d.jpg?format=auto&width=640 - William Fan look 34, Berlin: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/berlin/william-fan/ready_to_wear/photos/0034-cc565fbe.jpg?format=auto&width=640 - Kenzo look 41, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/kenzo/ready_to_wear_menswear/photos/0041-5419b370.jpg?format=auto&width=640 - Wooyoungmi look 25, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/wooyoungmi/ready_to_wear_menswear/photos/0025-e91bec16.jpg?format=auto&width=640 - Egonlab look 33, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/egonlab/ready_to_wear_menswear/photos/0033-aadbbcc6.jpg?format=auto&width=640 - Etro look 2, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/etro/ready_to_wear_menswear/photos/0002-6e14fe24.jpg?format=auto&width=640 - Masu look 28, Tokyo: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/tokyo/masu/ready_to_wear/photos/0028-87fc22c6.jpg?format=auto&width=640 - Kim Shui look 26, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/new-york/kim-shui/ready_to_wear_womenswear/photos/0026-6274d58d.jpg?format=auto&width=640 - Burberry look 41, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/burberry/ready_to_wear_womenswear/photos/0041-58df73e7.jpg?format=auto&width=640 ## FAQ **How popular was conversational at the SS27 menswear shows?** Conversational appeared in 91 looks from 43 designers. That is 1.9% of all looks T-Fashion analyzed for the SS27 menswear shows. **Is conversational a trend for spring 2027?** Fading on the runways. Its share of looks is 1.9%, down from 2.9% in SS26. **Which designers showed the most conversational for SS27?** Wooyoungmi (8 looks), Kenzo (5 looks) and Undercover (5 looks). **Which fashion week showed the most conversational?** Paris, where 2.5% of looks carried it (47 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the pattern divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [Letters & Numbers](https://tfashion.ai/runway/ss27/menswear/letters-and-numbers): 1.8% of looks - [Striped](https://tfashion.ai/runway/ss27/menswear/striped): 18.9% of looks - [Ombre](https://tfashion.ai/runway/ss27/menswear/ombre): 1.3% of looks - [Checked](https://tfashion.ai/runway/ss27/menswear/checked): 9.1% of looks - [Animal](https://tfashion.ai/runway/ss27/menswear/animal): 1.5% of looks - [Paisley](https://tfashion.ai/runway/ss27/menswear/paisley): 0.6% of looks - [Floral](https://tfashion.ai/runway/ss27/menswear/floral): 3.7% of looks - [Graphic](https://tfashion.ai/runway/ss27/menswear/graphic): 2.6% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).