# Denim Menswear Trend, Spring 2027 Runways

Source: https://tfashion.ai/runway/ss27/menswear/denim
Data refreshed: September 29, 2026

Denim appeared in 14.2% of looks at the SS27 menswear shows, up from 11.7% in SS26. 129 designers showed the trend across 688 looks.

## Numbers

- Share of looks: 14.2%
- Share in SS26: 11.7%
- Change: +2.5 pts (rising)
- Looks: 688
- Designers: 129
- Rank: #3 of 27 key fabrics by share of looks

## Top designers by look count

- R13: 29
- 1199: 21
- Philipp Plein: 18
- 126 more designers in T-Fashion

## By fashion week

- Paris: 14.3% of looks (265 looks)
- Milan: 13.8% of looks (183 looks)
- New York: 18.6% of looks (90 looks)
- London: 14.9% of looks (65 looks)

## Worn with

- Jeans (apparel): 77% of the trend's looks
- Jacket (apparel): 18% of the trend's looks
- Nordic Blue (color): 18% of the trend's looks
- Powder Blue (color): 14% of the trend's looks
- Floral (pattern): 2% of the trend's looks
- Abstract (pattern): 2% of the trend's looks

## Runway looks

11 of 688 looks. Every look is in T-Fashion.

- Giorgio Armani look 124, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/giorgio-armani/ready_to_wear_menswear/photos/0124-99a3c12d.jpg?format=auto&width=640
- Egonlab look 5, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/egonlab/ready_to_wear_menswear/photos/0005-9e6c43c9.jpg?format=auto&width=640
- Msgm look 20, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/msgm/ready_to_wear_menswear/photos/0020-3b971b72.jpg?format=auto&width=640
- Shinyakozuka look 13, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/shinyakozuka/ready_to_wear_menswear/photos/0013-11030154.jpg?format=auto&width=640
- Philipp Plein look 10, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/philipp-plein/ready_to_wear_menswear/photos/0010-786704d5.jpg?format=auto&width=640
- Diesel look 26, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/diesel/ready_to_wear/photos/0026-64238ce5.jpg?format=auto&width=640
- Junya Watanabe look 31, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/junya-watanabe/ready_to_wear_menswear/photos/0031-d7f8f9ed.jpg?format=auto&width=640
- Venerdì Pomeriggio look 11, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/venerdi-pomeriggio/ready_to_wear_womenswear/photos/0011-001219af.jpg?format=auto&width=640
- Sacai look 14, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/sacai/ready_to_wear_menswear/photos/0014-eb5a8465.jpg?format=auto&width=640
- Attachment look 35, Tokyo: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/tokyo/attachment/ready_to_wear_menswear/photos/0035-86302973.jpg?format=auto&width=640
- Ahluwalia look 15, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/ahluwalia/ready_to_wear/photos/0015-2b696b1b.jpg?format=auto&width=640

## FAQ

**How popular was denim at the SS27 menswear shows?**

Denim appeared in 688 looks from 129 designers. That is 14.2% of all looks T-Fashion analyzed for the SS27 menswear shows.

**Is denim a trend for spring 2027?**

Rising on the runways. Its share of looks is 14.2%, up from 11.7% in SS26.

**Which designers showed the most denim for SS27?**

R13 (29 looks), 1199 (21 looks) and Philipp Plein (18 looks).

**Which fashion week showed the most denim?**

New York, where 18.6% of looks carried it (90 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the fabric divided by all menswear looks in the scope. The change compares that share with SS26.

## Related trends

- [Satin](https://tfashion.ai/runway/ss27/menswear/satin): 12.9% of looks
- [French Terry](https://tfashion.ai/runway/ss27/menswear/french-terry): 2.2% of looks
- [Leather](https://tfashion.ai/runway/ss27/menswear/leather): 10.3% of looks
- [Organza](https://tfashion.ai/runway/ss27/menswear/organza): 0.8% of looks
- [Taffeta](https://tfashion.ai/runway/ss27/menswear/taffeta): 0.8% of looks
- [Fine Gauge](https://tfashion.ai/runway/ss27/menswear/fine-gauge): 6.7% of looks
- [Rib Knit](https://tfashion.ai/runway/ss27/menswear/rib-knit): 2.0% of looks
- [Cable Knit](https://tfashion.ai/runway/ss27/menswear/cable-knit): 1.1% of looks

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).