# Ecru Menswear Color Trend, Spring 2027 Runways Source: https://tfashion.ai/runway/ss27/menswear/ecru Data refreshed: September 29, 2026 Ecru appeared in 4.2% of looks at the SS27 menswear shows, up from 2.8% in SS26. 84 designers showed it across 202 looks. ## Numbers - Share of looks: 4.2% - Share in SS26: 2.8% - Change: +1.4 pts (rising) - Looks: 202 - Designers: 84 - Rank: #14 of 57 key colors by share of looks - Closest Pantone: 11-0809 TCX (#F3DFCA) ## Top designers by look count - Ralph Lauren: 17 - Giorgio Armani: 12 - Dries Van Noten: 8 - 81 more designers in T-Fashion ## By fashion week - Paris: 3.3% of looks (61 looks) - Milan: 5.4% of looks (72 looks) - New York: 4.8% of looks (23 looks) - London: 4.6% of looks (20 looks) ## Worn with - Pants (apparel): 28% of the trend's looks - Jacket (apparel): 27% of the trend's looks - Striped (pattern): 10% of the trend's looks - Checked (pattern): 7% of the trend's looks - Twill (fabric): 27% of the trend's looks - Poplin (fabric): 12% of the trend's looks ## Runway looks 11 of 202 looks. Every look is in T-Fashion. - Giorgio Armani look 135, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/giorgio-armani/ready_to_wear_menswear/photos/0135-6c522662.jpg?format=auto&width=640 - Shinyakozuka look 4, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/shinyakozuka/ready_to_wear_menswear/photos/0004-dbbadd16.jpg?format=auto&width=640 - Hermès look 26, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/hermes/ready_to_wear_menswear/photos/0026-1b4b1c48.jpg?format=auto&width=640 - Celine look 42, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/celine/ready_to_wear_menswear/photos/0042-57d4ba8c.jpg?format=auto&width=640 - Ami Paris look 54, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/ami-paris/ready_to_wear_menswear/photos/0054-3a4b52c9.jpg?format=auto&width=640 - Institution By Galib Gassanoff look 27, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/institution-by-galib-gassanoff/ready_to_wear_womenswear/photos/0027-c07c12bf.jpg?format=auto&width=640 - Labrum London look 17, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/labrum-london/ready_to_wear/photos/0017-48be4ad0.jpg?format=auto&width=640 - Paul Smith look 6, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/paul-smith/ready_to_wear_menswear/photos/0006-e0c872c9.jpg?format=auto&width=640 - Ralph Lauren look 5, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ralph-lauren/ready_to_wear_menswear/photos/0005-d3b26cc8.jpg?format=auto&width=640 - Setchu look 12, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/setchu/ready_to_wear_menswear/photos/0012-872461aa.jpg?format=auto&width=640 - Jacquemus look 6, Corsica: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/corsica/jacquemus/ready_to_wear/photos/0006-ebc96578.jpg?format=auto&width=640 ## FAQ **How popular was ecru at the SS27 menswear shows?** Ecru appeared in 202 looks from 84 designers. That is 4.2% of all looks T-Fashion analyzed for the SS27 menswear shows. **Is ecru a trend for spring 2027?** Rising on the runways. Its share of looks is 4.2%, up from 2.8% in SS26. **Which designers showed the most ecru for SS27?** Ralph Lauren (17 looks), Giorgio Armani (12 looks) and Dries Van Noten (8 looks). **Which fashion week showed the most ecru?** Milan, where 5.4% of looks carried it (72 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [White](https://tfashion.ai/runway/ss27/menswear/white): 30.8% of looks - [Butter Yellow](https://tfashion.ai/runway/ss27/menswear/butter-yellow): 2.2% of looks - [Lemon](https://tfashion.ai/runway/ss27/menswear/lemon): 1.7% of looks - [Scarlet](https://tfashion.ai/runway/ss27/menswear/scarlet): 4.5% of looks - [Orange](https://tfashion.ai/runway/ss27/menswear/orange): 1.3% of looks - [Mint](https://tfashion.ai/runway/ss27/menswear/mint): 0.7% of looks - [Midnight Blue](https://tfashion.ai/runway/ss27/menswear/midnight-blue): 9.8% of looks - [Camel](https://tfashion.ai/runway/ss27/menswear/camel): 5.6% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).