# Denim Menswear Trend, Spring 2027 · London Fashion Week

Source: https://tfashion.ai/runway/ss27/menswear/london/denim
Data refreshed: September 29, 2026

Denim appeared in 14.9% of looks at the London Fashion Week SS27 menswear shows, up from 10.7% in SS26. 19 designers showed the trend across 65 looks.

## Numbers

- Share of looks: 14.9%
- Share in SS26: 10.7%
- Change: +4.2 pts (rising)
- Looks: 65
- Designers: 19
- Rank: #4 of 8 key fabrics by share of looks

## Top designers by look count

- Bianca Saunders: 9
- Kozaburo: 8
- Stefan Cooke: 7
- 16 more designers in T-Fashion

## Worn with

- Jeans (apparel): 83% of the trend's looks
- Jacket (apparel): 22% of the trend's looks
- Nordic Blue (color): 17% of the trend's looks
- Charcoal (color): 14% of the trend's looks

## Runway looks

11 of 65 looks. Every look is in T-Fashion.

- Aaron Esh look 10, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/aaron-esh/ready_to_wear/photos/0010-941278c6.jpg?format=auto&width=640
- Ahluwalia look 15, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/ahluwalia/ready_to_wear/photos/0015-2b696b1b.jpg?format=auto&width=640
- Kozaburo look 11, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/kozaburo/ready_to_wear/photos/0011-d241f441.jpg?format=auto&width=640
- Stefan Cooke look 17, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/stefan-cooke/ready_to_wear/photos/0017-a038f1b8.jpg?format=auto&width=640
- Brooks Brothers look 19, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/brooks-brothers/ready_to_wear_menswear/photos/0019-3bd1166a.jpg?format=auto&width=640
- Agro Studio look 10, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/agro-studio/ready_to_wear_womenswear/photos/0010-af053453.jpg?format=auto&width=640
- Natasha Zinko look 3, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/natasha-zinko/ready_to_wear/photos/0003-a2c5917f.jpg?format=auto&width=640
- Burberry look 54, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/burberry/ready_to_wear_womenswear/photos/0054-d5c10668.jpg?format=auto&width=640
- Bianca Saunders look 21, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/bianca-saunders/ready_to_wear_menswear/photos/0021-43176e09.jpg?format=auto&width=640
- Oscar Ouyang look 13, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/oscar-ouyang/ready_to_wear/photos/0013-9ef37499.jpg?format=auto&width=640
- Yaku look 16, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/yaku/ready_to_wear_menswear/photos/0016-e1f5c8d9.jpg?format=auto&width=640

## FAQ

**How popular was denim at the London Fashion Week SS27 menswear shows?**

Denim appeared in 65 looks from 19 designers. That is 14.9% of all looks T-Fashion analyzed for the London Fashion Week SS27 menswear shows.

**Is denim a trend for spring 2027?**

Rising on the runways. Its share of looks is 14.9%, up from 10.7% in SS26.

**Which designers showed the most denim for SS27?**

Bianca Saunders (9 looks), Kozaburo (8 looks) and Stefan Cooke (7 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the fabric divided by all menswear looks in the scope. The change compares that share with SS26.

## Related trends

- [Satin](https://tfashion.ai/runway/ss27/menswear/london/satin): 14.9% of looks
- [Fine Gauge](https://tfashion.ai/runway/ss27/menswear/london/fine-gauge): 7.3% of looks
- [Jersey](https://tfashion.ai/runway/ss27/menswear/london/jersey): 20.9% of looks
- [Parachute](https://tfashion.ai/runway/ss27/menswear/london/parachute): 14.2% of looks
- [Leather](https://tfashion.ai/runway/ss27/menswear/london/leather): 10.3% of looks
- [Twill](https://tfashion.ai/runway/ss27/menswear/london/twill): 47.9% of looks
- [Poplin](https://tfashion.ai/runway/ss27/menswear/london/poplin): 13.8% of looks
- [Long Sleeve Jacket](https://tfashion.ai/runway/ss27/menswear/london/long-sleeve-length-jacket): 41.7% of looks

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).