# Preppy Menswear Trend, Spring 2027 ยท London Fashion Week Source: https://tfashion.ai/runway/ss27/menswear/london/preppy Data refreshed: September 29, 2026 Preppy appeared in 14.2% of looks at the London Fashion Week SS27 menswear shows, up from 4.7% in SS26. 10 designers showed it across 62 looks. ## Numbers - Share of looks: 14.2% - Share in SS26: 4.7% - Change: +9.5 pts (rising) - Looks: 62 - Designers: 10 - Rank: #4 of 7 key themes by share of looks ## Top designers by look count - Brooks Brothers: 31 - Mithridate: 9 - Burberry: 8 - 7 more designers in T-Fashion ## Worn with - Shorts (apparel): 60% of the trend's looks - Jacket (apparel): 56% of the trend's looks - White (color): 48% of the trend's looks - Black (color): 24% of the trend's looks - Country Club (theme): 32% of the trend's looks - Ivy League (theme): 19% of the trend's looks ## Runway looks 11 of 62 looks. Every look is in T-Fashion. - Mithridate look 26, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/mithridate/ready_to_wear/photos/0026-ca530363.jpg?format=auto&width=640 - Brooks Brothers look 33, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/brooks-brothers/ready_to_wear_menswear/photos/0033-38a44381.jpg?format=auto&width=640 - Labrum London look 19, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/labrum-london/ready_to_wear/photos/0019-9f1e9df6.jpg?format=auto&width=640 - Burberry look 46, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/burberry/ready_to_wear_womenswear/photos/0046-931efbba.jpg?format=auto&width=640 - Stefan Cooke look 3, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/stefan-cooke/ready_to_wear/photos/0003-7076aabd.jpg?format=auto&width=640 - M & S look 43, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/m-s/ready_to_wear_womenswear/photos/0043-c1ffcf33.jpg?format=auto&width=640 - Natasha Zinko look 14, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/natasha-zinko/ready_to_wear/photos/0014-12d22571.jpg?format=auto&width=640 - Fashion East look 30, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/fashion-east/ready_to_wear/photos/0030-92763486.jpg?format=auto&width=640 - Commission look 12, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/commission/ready_to_wear/photos/0012-b6b3b274.jpg?format=auto&width=640 - Av Vattev look 2, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/av-vattev/ready_to_wear_menswear/photos/0002-8bddf168.jpg?format=auto&width=640 - Brooks Brothers look 36, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/brooks-brothers/ready_to_wear_menswear/photos/0036-2dc9987f.jpg?format=auto&width=640 ## FAQ **How popular was Preppy at the London Fashion Week SS27 menswear shows?** Preppy appeared in 62 looks from 10 designers. That is 14.2% of all looks T-Fashion analyzed for the London Fashion Week SS27 menswear shows. **Is Preppy a trend for spring 2027?** Rising on the runways. Its share of looks is 14.2%, up from 4.7% in SS26. **Which designers showed the most Preppy for SS27?** Brooks Brothers (31 looks), Mithridate (9 looks) and Burberry (8 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [Androgynous](https://tfashion.ai/runway/ss27/menswear/london/androgynous): 26.8% of looks - [Minimalist](https://tfashion.ai/runway/ss27/menswear/london/minimalist): 13.8% of looks - [Utilitarian](https://tfashion.ai/runway/ss27/menswear/london/utilitarian): 15.1% of looks - [Monochrome](https://tfashion.ai/runway/ss27/menswear/london/monochrome): 14.2% of looks - [Sportcore](https://tfashion.ai/runway/ss27/menswear/london/sportcore): 9.4% of looks - [Avant-Garde](https://tfashion.ai/runway/ss27/menswear/london/avant-garde): 36.9% of looks - [Twill](https://tfashion.ai/runway/ss27/menswear/london/twill): 47.9% of looks - [Long Sleeve Jacket](https://tfashion.ai/runway/ss27/menswear/london/long-sleeve-length-jacket): 41.7% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).