# White Menswear Color Trend, Spring 2027 · LFW

Source: https://tfashion.ai/runway/ss27/menswear/london/white
Data refreshed: September 29, 2026

White appeared in 33.3% of looks at the London Fashion Week SS27 menswear shows, up from 22.3% in SS26. 28 designers showed it across 145 looks.

## Numbers

- Share of looks: 33.3%
- Share in SS26: 22.3%
- Change: +11.0 pts (rising)
- Looks: 145
- Designers: 28
- Rank: #2 of 6 key colors by share of looks
- Closest Pantone: 11-0601 TCX (#F4F9FF)

## Top designers by look count

- Brooks Brothers: 22
- Stefan Cooke: 14
- Mithridate: 11
- 25 more designers in T-Fashion

## Worn with

- Shirts (apparel): 31% of the trend's looks
- Pants (apparel): 19% of the trend's looks
- Striped (pattern): 17% of the trend's looks
- Checked (pattern): 9% of the trend's looks
- Jersey (fabric): 30% of the trend's looks
- Poplin (fabric): 21% of the trend's looks

## Runway looks

11 of 145 looks. Every look is in T-Fashion.

- Oscar Ouyang look 5, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/oscar-ouyang/ready_to_wear/photos/0005-76164e6e.jpg?format=auto&width=640
- Agro Studio look 15, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/agro-studio/ready_to_wear_womenswear/photos/0015-6ba1b1ac.jpg?format=auto&width=640
- Ahluwalia look 12, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/ahluwalia/ready_to_wear/photos/0012-eaf98359.jpg?format=auto&width=640
- Paolo Carzana look 11, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/paolo-carzana/ready_to_wear/photos/0011-270462ef.jpg?format=auto&width=640
- Mulberry look 28, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/mulberry/ready_to_wear_womenswear/photos/0028-23fefafb.jpg?format=auto&width=640
- Mithridate look 5, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/mithridate/ready_to_wear/photos/0005-3626eb3d.jpg?format=auto&width=640
- Mcqueen look 11, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/mcqueen/ready_to_wear/photos/0011-0cc5e2aa.jpg?format=auto&width=640
- Brooks Brothers look 11, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/brooks-brothers/ready_to_wear_menswear/photos/0011-995d579b.jpg?format=auto&width=640
- Fashion East look 27, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/fashion-east/ready_to_wear/photos/0027-3760d1d9.jpg?format=auto&width=640
- Labrum London look 22, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/labrum-london/ready_to_wear/photos/0022-38bdd040.jpg?format=auto&width=640
- Stefan Cooke look 16, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/stefan-cooke/ready_to_wear/photos/0016-73285859.jpg?format=auto&width=640

## FAQ

**How popular was white at the London Fashion Week SS27 menswear shows?**

White appeared in 145 looks from 28 designers. That is 33.3% of all looks T-Fashion analyzed for the London Fashion Week SS27 menswear shows.

**Is white a trend for spring 2027?**

Rising on the runways. Its share of looks is 33.3%, up from 22.3% in SS26.

**Which designers showed the most white for SS27?**

Brooks Brothers (22 looks), Stefan Cooke (14 looks) and Mithridate (11 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.

## Related trends

- [Midnight Blue](https://tfashion.ai/runway/ss27/menswear/london/midnight-blue): 8.5% of looks
- [Chocolate](https://tfashion.ai/runway/ss27/menswear/london/chocolate): 12.2% of looks
- [Black](https://tfashion.ai/runway/ss27/menswear/london/black): 36.7% of looks
- [Elemental Gray](https://tfashion.ai/runway/ss27/menswear/london/elemental-gray): 10.1% of looks
- [Charcoal](https://tfashion.ai/runway/ss27/menswear/london/charcoal): 7.6% of looks
- [Twill](https://tfashion.ai/runway/ss27/menswear/london/twill): 47.9% of looks
- [Long Sleeve Jacket](https://tfashion.ai/runway/ss27/menswear/london/long-sleeve-length-jacket): 41.7% of looks
- [Avant-Garde](https://tfashion.ai/runway/ss27/menswear/london/avant-garde): 36.9% of looks

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).