# Butter Yellow Color Trend, Spring 2027 ยท Milan Men's Source: https://tfashion.ai/runway/ss27/menswear/milan/butter-yellow Data refreshed: September 29, 2026 Butter yellow appeared in 2.6% of looks at the Milan Men's Fashion Week SS27 menswear shows, up from under 1% in SS26. 16 designers showed it across 35 looks. ## Numbers - Share of looks: 2.6% - Share in SS26: 0.7% - Change: +1.9 pts (rising) - Looks: 35 - Designers: 16 - Rank: #18 of 22 key colors by share of looks - Closest Pantone: 11-0108 TCX (#F3EBD6) ## Top designers by look count - Thom Browne: 9 - Paul Smith: 5 - Cfcl: 3 - 13 more designers in T-Fashion ## Worn with - Shirts (apparel): 26% of the trend's looks - Jacket (apparel): 26% of the trend's looks - Checked (pattern): 23% of the trend's looks - Striped (pattern): 14% of the trend's looks - Twill (fabric): 43% of the trend's looks - Poplin (fabric): 14% of the trend's looks ## Runway looks 11 of 35 looks. Every look is in T-Fashion. - Dolce & Gabbana look 54, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/dolce-gabbana/ready_to_wear_menswear/photos/0054-452406af.jpg?format=auto&width=640 - Act No.1 look 8, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/act-no-1/ready_to_wear/photos/0008-b19592cf.jpg?format=auto&width=640 - Thom Browne look 26, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/thom-browne/ready_to_wear_menswear/photos/0026-40a034ea.jpg?format=auto&width=640 - Cfcl look 1, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/cfcl/ready_to_wear_menswear/photos/0001-f8d81624.jpg?format=auto&width=640 - Paul Smith look 6, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/paul-smith/ready_to_wear_menswear/photos/0006-e0c872c9.jpg?format=auto&width=640 - Rowen Rose look 41, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/rowen-rose/ready_to_wear/photos/0041-cb7e220e.jpg?format=auto&width=640 - Im Men look 18, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/im-men/ready_to_wear_menswear/photos/0018-ecc624a2.jpg?format=auto&width=640 - Setchu look 3, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/setchu/ready_to_wear_menswear/photos/0003-760c4a00.jpg?format=auto&width=640 - Jil Sander look 20, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/jil-sander/ready_to_wear_womenswear/photos/0020-adc113e4.jpg?format=auto&width=640 - Brunello Cucinelli look 16, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/brunello-cucinelli/ready_to_wear_menswear/photos/0016-03c51260.jpg?format=auto&width=640 - Mm6 Maison Margiela look 36, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/mm6-maison-margiela/ready_to_wear_womenswear/photos/0036-11fe5965.jpg?format=auto&width=640 ## FAQ **How popular was butter yellow at the Milan Men's Fashion Week SS27 menswear shows?** Butter yellow appeared in 35 looks from 16 designers. That is 2.6% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows. **Is butter yellow a trend for spring 2027?** Rising on the runways. Its share of looks is 2.6%, up from under 1% in SS26. **Which designers showed the most butter yellow for SS27?** Thom Browne (9 looks), Paul Smith (5 looks) and Cfcl (3 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [White](https://tfashion.ai/runway/ss27/menswear/milan/white): 33.9% of looks - [Ecru](https://tfashion.ai/runway/ss27/menswear/milan/ecru): 5.4% of looks - [Rose](https://tfashion.ai/runway/ss27/menswear/milan/rose): 2.5% of looks - [Camel](https://tfashion.ai/runway/ss27/menswear/milan/camel): 6.4% of looks - [Elemental Gray](https://tfashion.ai/runway/ss27/menswear/milan/elemental-gray): 14.2% of looks - [Midnight Blue](https://tfashion.ai/runway/ss27/menswear/milan/midnight-blue): 10.7% of looks - [Black](https://tfashion.ai/runway/ss27/menswear/milan/black): 31.6% of looks - [Chocolate](https://tfashion.ai/runway/ss27/menswear/milan/chocolate): 9.9% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).