# Chocolate Color Trend, Spring 2027 · Milan Men's

Source: https://tfashion.ai/runway/ss27/menswear/milan/chocolate
Data refreshed: September 29, 2026

Chocolate appeared in 9.9% of looks at the Milan Men's Fashion Week SS27 menswear shows, down from 13.9% in SS26. 34 designers showed it across 131 looks.

## Numbers

- Share of looks: 9.9%
- Share in SS26: 13.9%
- Change: −4.0 pts (fading)
- Looks: 131
- Designers: 34
- Rank: #5 of 22 key colors by share of looks
- Closest Pantone: 19-1214 TCX (#5C3E35)

## Top designers by look count

- Dolce & Gabbana: 9
- Tell The Truth: 8
- Ferragamo: 8
- 31 more designers in T-Fashion

## Worn with

- Jacket (apparel): 40% of the trend's looks
- Pants (apparel): 39% of the trend's looks
- Striped (pattern): 11% of the trend's looks
- Checked (pattern): 5% of the trend's looks
- Twill (fabric): 44% of the trend's looks
- Leather (fabric): 16% of the trend's looks

## Runway looks

11 of 131 looks. Every look is in T-Fashion.

- Giorgio Armani look 60, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/giorgio-armani/ready_to_wear_menswear/photos/0060-ccff97f0.jpg?format=auto&width=640
- Im Men look 20, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/im-men/ready_to_wear_menswear/photos/0020-0912a13d.jpg?format=auto&width=640
- Loro Piana look 3, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/loro-piana/ready_to_wear_menswear/photos/0003-2ea09a9b.jpg?format=auto&width=640
- Tell The Truth look 11, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/tell-the-truth/ready_to_wear_menswear/photos/0011-0b45d79a.jpg?format=auto&width=640
- Emporio Armani look 17, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/emporio-armani/ready_to_wear/photos/0017-2a02f653.jpg?format=auto&width=640
- Umit Benan look 1, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/umit-benan/ready_to_wear_menswear/photos/0001-d8e9eae1.jpg?format=auto&width=640
- Ferragamo look 41, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ferragamo/ready_to_wear_womenswear/photos/0041-94595d58.jpg?format=auto&width=640
- Moschino look 24, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/moschino/ready_to_wear_womenswear/photos/0024-6733e50a.jpg?format=auto&width=640
- Canali look 2, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/canali/ready_to_wear_menswear/photos/0002-a4381ed1.jpg?format=auto&width=640
- Mm6 Maison Margiela look 7, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/mm6-maison-margiela/ready_to_wear_womenswear/photos/0007-197731dc.jpg?format=auto&width=640
- Shinyakozuka look 22, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/shinyakozuka/ready_to_wear_menswear/photos/0022-ea07911d.jpg?format=auto&width=640

## FAQ

**How popular was chocolate at the Milan Men's Fashion Week SS27 menswear shows?**

Chocolate appeared in 131 looks from 34 designers. That is 9.9% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.

**Is chocolate a trend for spring 2027?**

Fading on the runways. Its share of looks is 9.9%, down from 13.9% in SS26.

**Which designers showed the most chocolate for SS27?**

Dolce & Gabbana (9 looks), Tell The Truth (8 looks) and Ferragamo (8 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.

## Related trends

- [White](https://tfashion.ai/runway/ss27/menswear/milan/white): 33.9% of looks
- [Butter Yellow](https://tfashion.ai/runway/ss27/menswear/milan/butter-yellow): 2.6% of looks
- [Ecru](https://tfashion.ai/runway/ss27/menswear/milan/ecru): 5.4% of looks
- [Rose](https://tfashion.ai/runway/ss27/menswear/milan/rose): 2.5% of looks
- [Camel](https://tfashion.ai/runway/ss27/menswear/milan/camel): 6.4% of looks
- [Elemental Gray](https://tfashion.ai/runway/ss27/menswear/milan/elemental-gray): 14.2% of looks
- [Midnight Blue](https://tfashion.ai/runway/ss27/menswear/milan/midnight-blue): 10.7% of looks
- [Black](https://tfashion.ai/runway/ss27/menswear/milan/black): 31.6% of looks

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).