# Mocha Color Trend, Spring 2027 · Milan Men's Fashion Week

Source: https://tfashion.ai/runway/ss27/menswear/milan/mocha
Data refreshed: September 29, 2026

Mocha appeared in 3.2% of looks at the Milan Men's Fashion Week SS27 menswear shows, down from 4.5% in SS26. 21 designers showed it across 43 looks.

## Numbers

- Share of looks: 3.2%
- Share in SS26: 4.5%
- Change: −1.3 pts (fading)
- Looks: 43
- Designers: 21
- Rank: #17 of 22 key colors by share of looks
- Closest Pantone: 18-1421 TCX (#856A57)

## Top designers by look count

- Brunello Cucinelli: 8
- Ralph Lauren: 3
- Etro: 3
- 18 more designers in T-Fashion

## Worn with

- Jacket (apparel): 37% of the trend's looks
- Pants (apparel): 30% of the trend's looks
- Twill (fabric): 30% of the trend's looks
- Poplin (fabric): 12% of the trend's looks

## Runway looks

11 of 43 looks. Every look is in T-Fashion.

- Etro look 22, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/etro/ready_to_wear_menswear/photos/0022-942dcf41.jpg?format=auto&width=640
- Ferragamo look 53, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ferragamo/ready_to_wear_womenswear/photos/0053-1093b37d.jpg?format=auto&width=640
- Durazzi look 9, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/durazzi/ready_to_wear_womenswear/photos/0009-e3d48503.jpg?format=auto&width=640
- Brunello Cucinelli look 33, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/brunello-cucinelli/ready_to_wear_menswear/photos/0033-dcec9262.jpg?format=auto&width=640
- Diesel look 15, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/diesel/ready_to_wear/photos/0015-5fedb32f.jpg?format=auto&width=640
- Loro Piana look 5, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/loro-piana/ready_to_wear_menswear/photos/0005-dff8f572.jpg?format=auto&width=640
- Tell The Truth look 5, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/tell-the-truth/ready_to_wear_menswear/photos/0005-e6a42681.jpg?format=auto&width=640
- Antonio Marras look 34, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/antonio-marras/ready_to_wear_womenswear/photos/0034-f67c92f9.jpg?format=auto&width=640
- Bottega Veneta look 22, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/bottega-veneta/ready_to_wear_womenswear/photos/0022-401a56ec.jpg?format=auto&width=640
- Marni look 8, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/marni/ready_to_wear_womenswear/photos/0008-8a405cd5.jpg?format=auto&width=640
- Saul Nash look 9, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/saul-nash/ready_to_wear_menswear/photos/0009-bdd8a2a2.jpg?format=auto&width=640

## FAQ

**How popular was mocha at the Milan Men's Fashion Week SS27 menswear shows?**

Mocha appeared in 43 looks from 21 designers. That is 3.2% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.

**Is mocha a trend for spring 2027?**

Fading on the runways. Its share of looks is 3.2%, down from 4.5% in SS26.

**Which designers showed the most mocha for SS27?**

Brunello Cucinelli (8 looks), Ralph Lauren (3 looks) and Etro (3 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.

## Related trends

- [White](https://tfashion.ai/runway/ss27/menswear/milan/white): 33.9% of looks
- [Butter Yellow](https://tfashion.ai/runway/ss27/menswear/milan/butter-yellow): 2.6% of looks
- [Ecru](https://tfashion.ai/runway/ss27/menswear/milan/ecru): 5.4% of looks
- [Rose](https://tfashion.ai/runway/ss27/menswear/milan/rose): 2.5% of looks
- [Camel](https://tfashion.ai/runway/ss27/menswear/milan/camel): 6.4% of looks
- [Elemental Gray](https://tfashion.ai/runway/ss27/menswear/milan/elemental-gray): 14.2% of looks
- [Midnight Blue](https://tfashion.ai/runway/ss27/menswear/milan/midnight-blue): 10.7% of looks
- [Black](https://tfashion.ai/runway/ss27/menswear/milan/black): 31.6% of looks

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).