# Nordic Blue Color Trend, Spring 2027 · Milan Men's

Source: https://tfashion.ai/runway/ss27/menswear/milan/nordic-blue
Data refreshed: September 29, 2026

Nordic blue appeared in 5.2% of looks at the Milan Men's Fashion Week SS27 menswear shows, down from 6.4% in SS26. 26 designers showed it across 69 looks.

## Numbers

- Share of looks: 5.2%
- Share in SS26: 6.4%
- Change: −1.2 pts (fading)
- Looks: 69
- Designers: 26
- Rank: #13 of 22 key colors by share of looks
- Closest Pantone: 17-4023 TCX (#5B7E98)

## Top designers by look count

- Giorgio Armani: 8
- Dolce & Gabbana: 7
- Etro: 6
- 23 more designers in T-Fashion

## Worn with

- Jacket (apparel): 33% of the trend's looks
- Jeans (apparel): 30% of the trend's looks
- Striped (pattern): 7% of the trend's looks
- Denim (fabric): 48% of the trend's looks
- Twill (fabric): 19% of the trend's looks

## Runway looks

11 of 69 looks. Every look is in T-Fashion.

- Etro look 13, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/etro/ready_to_wear_menswear/photos/0013-8560ca49.jpg?format=auto&width=640
- Act No.1 look 26, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/act-no-1/ready_to_wear/photos/0026-05f43d18.jpg?format=auto&width=640
- Giorgio Armani look 108, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/giorgio-armani/ready_to_wear_menswear/photos/0108-9c961df4.jpg?format=auto&width=640
- Emporio Armani look 52, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/emporio-armani/ready_to_wear/photos/0052-5053ed48.jpg?format=auto&width=640
- Brioni look 34, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/brioni/ready_to_wear_menswear/photos/0034-5f77d453.jpg?format=auto&width=640
- Diesel look 59, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/diesel/ready_to_wear/photos/0059-59ab58f4.jpg?format=auto&width=640
- Philipp Plein look 19, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/philipp-plein/ready_to_wear_womenswear/photos/0019-0d94a8f0.jpg?format=auto&width=640
- Venerdì Pomeriggio look 12, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/venerdi-pomeriggio/ready_to_wear_womenswear/photos/0012-7ab576e3.jpg?format=auto&width=640
- Boglioli look 8, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/boglioli/ready_to_wear_menswear/photos/0008-accaae72.jpg?format=auto&width=640
- Msgm look 17, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/msgm/ready_to_wear_womenswear/photos/0017-d32da48c.jpg?format=auto&width=640
- Paul Smith look 13, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/paul-smith/ready_to_wear_menswear/photos/0013-9da63aec.jpg?format=auto&width=640

## FAQ

**How popular was nordic blue at the Milan Men's Fashion Week SS27 menswear shows?**

Nordic blue appeared in 69 looks from 26 designers. That is 5.2% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.

**Is nordic blue a trend for spring 2027?**

Fading on the runways. Its share of looks is 5.2%, down from 6.4% in SS26.

**Which designers showed the most nordic blue for SS27?**

Giorgio Armani (8 looks), Dolce & Gabbana (7 looks) and Etro (6 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.

## Related trends

- [White](https://tfashion.ai/runway/ss27/menswear/milan/white): 33.9% of looks
- [Butter Yellow](https://tfashion.ai/runway/ss27/menswear/milan/butter-yellow): 2.6% of looks
- [Ecru](https://tfashion.ai/runway/ss27/menswear/milan/ecru): 5.4% of looks
- [Rose](https://tfashion.ai/runway/ss27/menswear/milan/rose): 2.5% of looks
- [Camel](https://tfashion.ai/runway/ss27/menswear/milan/camel): 6.4% of looks
- [Elemental Gray](https://tfashion.ai/runway/ss27/menswear/milan/elemental-gray): 14.2% of looks
- [Midnight Blue](https://tfashion.ai/runway/ss27/menswear/milan/midnight-blue): 10.7% of looks
- [Black](https://tfashion.ai/runway/ss27/menswear/milan/black): 31.6% of looks

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).