# Old Money Trend, Spring 2027 ยท Milan Men's Fashion Week Source: https://tfashion.ai/runway/ss27/menswear/milan/old-money Data refreshed: September 29, 2026 Old Money appeared in 13.9% of looks at the Milan Men's Fashion Week SS27 menswear shows, up from 8.8% in SS26. 19 designers showed it across 185 looks. ## Numbers - Share of looks: 13.9% - Share in SS26: 8.8% - Change: +5.1 pts (rising) - Looks: 185 - Designers: 19 - Rank: #6 of 20 key themes by share of looks ## Top designers by look count - Ralph Lauren: 50 - Brunello Cucinelli: 28 - Canali: 20 - 16 more designers in T-Fashion ## Worn with - Jacket (apparel): 78% of the trend's looks - Pants (apparel): 77% of the trend's looks - White (color): 51% of the trend's looks - Black (color): 25% of the trend's looks - Quiet Luxury (theme): 63% of the trend's looks - Preppy (theme): 25% of the trend's looks ## Runway looks 11 of 185 looks. Every look is in T-Fashion. - Brioni look 29, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/brioni/ready_to_wear_menswear/photos/0029-8b64cca9.jpg?format=auto&width=640 - Etro look 2, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/etro/ready_to_wear_menswear/photos/0002-6e14fe24.jpg?format=auto&width=640 - Ralph Lauren look 3, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ralph-lauren/ready_to_wear_menswear/photos/0003-9d9711d4.jpg?format=auto&width=640 - Brunello Cucinelli look 45, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/brunello-cucinelli/ready_to_wear_menswear/photos/0045-61407113.jpg?format=auto&width=640 - Giorgio Armani look 58, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/giorgio-armani/ready_to_wear_menswear/photos/0058-50bc12dd.jpg?format=auto&width=640 - Paul Smith look 7, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/paul-smith/ready_to_wear_menswear/photos/0007-0eb8b1bb.jpg?format=auto&width=640 - Tod's look 14, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/tod-s/ready_to_wear_menswear/photos/0014-7d3a11c1.jpg?format=auto&width=640 - Gucci look 6, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/gucci/ready_to_wear_menswear/photos/0006-f40d4e8d.jpg?format=auto&width=640 - Boglioli look 3, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/boglioli/ready_to_wear_menswear/photos/0003-f537fbb8.jpg?format=auto&width=640 - Sergio Davila look 18, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/sergio-davila/ready_to_wear_menswear/photos/0018-bcd4f04d.jpg?format=auto&width=640 - Dolce & Gabbana look 71, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/dolce-gabbana/ready_to_wear_menswear/photos/0071-7a06ac6d.jpg?format=auto&width=640 ## FAQ **How popular was Old Money at the Milan Men's Fashion Week SS27 menswear shows?** Old Money appeared in 185 looks from 19 designers. That is 13.9% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows. **Is Old Money a trend for spring 2027?** Rising on the runways. Its share of looks is 13.9%, up from 8.8% in SS26. **Which designers showed the most Old Money for SS27?** Ralph Lauren (50 looks), Brunello Cucinelli (28 looks) and Canali (20 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [Preppy](https://tfashion.ai/runway/ss27/menswear/milan/preppy): 13.8% of looks - [Ivy League](https://tfashion.ai/runway/ss27/menswear/milan/ivy-league): 7.0% of looks - [Quiet Luxury](https://tfashion.ai/runway/ss27/menswear/milan/quiet-luxury): 32.9% of looks - [Heritage Workwear](https://tfashion.ai/runway/ss27/menswear/milan/heritage-workwear): 2.8% of looks - [Rock](https://tfashion.ai/runway/ss27/menswear/milan/rock): 2.6% of looks - [Monochrome](https://tfashion.ai/runway/ss27/menswear/milan/monochrome): 17.8% of looks - [Power Dressing](https://tfashion.ai/runway/ss27/menswear/milan/power-dressing): 2.3% of looks - [Riviera](https://tfashion.ai/runway/ss27/menswear/milan/riviera): 16.1% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).