# Riviera Trend, Spring 2027 ยท Milan Men's Fashion Week Source: https://tfashion.ai/runway/ss27/menswear/milan/riviera Data refreshed: September 29, 2026 Riviera appeared in 16.1% of looks at the Milan Men's Fashion Week SS27 menswear shows, up from 13.0% in SS26. 19 designers showed it across 214 looks. ## Numbers - Share of looks: 16.1% - Share in SS26: 13.0% - Change: +3.1 pts (rising) - Looks: 214 - Designers: 19 - Rank: #5 of 20 key themes by share of looks ## Top designers by look count - Dolce & Gabbana: 65 - Giorgio Armani: 50 - Etro: 17 - 16 more designers in T-Fashion ## Worn with - Pants (apparel): 79% of the trend's looks - Jacket (apparel): 59% of the trend's looks - White (color): 42% of the trend's looks - Sand (color): 14% of the trend's looks - Quiet Luxury (theme): 57% of the trend's looks - Old Money (theme): 21% of the trend's looks ## Runway looks 11 of 214 looks. Every look is in T-Fashion. - Etro look 25, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/etro/ready_to_wear_menswear/photos/0025-5933db0d.jpg?format=auto&width=640 - Rowen Rose look 14, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/rowen-rose/ready_to_wear/photos/0014-f6de8247.jpg?format=auto&width=640 - Giorgio Armani look 138, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/giorgio-armani/ready_to_wear_menswear/photos/0138-9cfbc6d1.jpg?format=auto&width=640 - Emporio Armani look 5, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/emporio-armani/ready_to_wear/photos/0005-95dd4246.jpg?format=auto&width=640 - Dolce & Gabbana look 59, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/dolce-gabbana/ready_to_wear_menswear/photos/0059-239e906a.jpg?format=auto&width=640 - Ralph Lauren look 5, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ralph-lauren/ready_to_wear_menswear/photos/0005-d3b26cc8.jpg?format=auto&width=640 - Thom Browne look 37, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/thom-browne/ready_to_wear_menswear/photos/0037-0891fad8.jpg?format=auto&width=640 - Fendi look 35, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/fendi/ready_to_wear_womenswear/photos/0035-7b5115d1.jpg?format=auto&width=640 - Brunello Cucinelli look 26, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/brunello-cucinelli/ready_to_wear_menswear/photos/0026-c60f2214.jpg?format=auto&width=640 - Philipp Plein look 25, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/philipp-plein/ready_to_wear_womenswear/photos/0025-5260581a.jpg?format=auto&width=640 - Brioni look 24, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/brioni/ready_to_wear_menswear/photos/0024-88fd49b4.jpg?format=auto&width=640 ## FAQ **How popular was Riviera at the Milan Men's Fashion Week SS27 menswear shows?** Riviera appeared in 214 looks from 19 designers. That is 16.1% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows. **Is Riviera a trend for spring 2027?** Rising on the runways. Its share of looks is 16.1%, up from 13.0% in SS26. **Which designers showed the most Riviera for SS27?** Dolce & Gabbana (65 looks), Giorgio Armani (50 looks) and Etro (17 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [Preppy](https://tfashion.ai/runway/ss27/menswear/milan/preppy): 13.8% of looks - [Ivy League](https://tfashion.ai/runway/ss27/menswear/milan/ivy-league): 7.0% of looks - [Quiet Luxury](https://tfashion.ai/runway/ss27/menswear/milan/quiet-luxury): 32.9% of looks - [Old Money](https://tfashion.ai/runway/ss27/menswear/milan/old-money): 13.9% of looks - [Heritage Workwear](https://tfashion.ai/runway/ss27/menswear/milan/heritage-workwear): 2.8% of looks - [Rock](https://tfashion.ai/runway/ss27/menswear/milan/rock): 2.6% of looks - [Monochrome](https://tfashion.ai/runway/ss27/menswear/milan/monochrome): 17.8% of looks - [Power Dressing](https://tfashion.ai/runway/ss27/menswear/milan/power-dressing): 2.3% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).