# Smoke Color Trend, Spring 2027 · Milan Men's Fashion Week

Source: https://tfashion.ai/runway/ss27/menswear/milan/smoke
Data refreshed: September 29, 2026

Smoke appeared in 6.0% of looks at the Milan Men's Fashion Week SS27 menswear shows, about the same as SS26 (6.3%). 24 designers showed it across 80 looks.

## Numbers

- Share of looks: 6.0%
- Share in SS26: 6.3%
- Change: −0.3 pts (steady)
- Looks: 80
- Designers: 24
- Rank: #9 of 22 key colors by share of looks
- Closest Pantone: 16-0000 TCX (#9F9C99)

## Top designers by look count

- Giorgio Armani: 14
- Thom Browne: 10
- Paul Smith: 9
- 21 more designers in T-Fashion

## Worn with

- Jacket (apparel): 35% of the trend's looks
- Shirts (apparel): 28% of the trend's looks
- Striped (pattern): 24% of the trend's looks
- Checked (pattern): 20% of the trend's looks
- Twill (fabric): 44% of the trend's looks
- Poplin (fabric): 21% of the trend's looks

## Runway looks

11 of 80 looks. Every look is in T-Fashion.

- Cfcl look 17, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/cfcl/ready_to_wear_menswear/photos/0017-e7b84693.jpg?format=auto&width=640
- Philipp Plein look 28, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/philipp-plein/ready_to_wear_womenswear/photos/0028-37f6bb6c.jpg?format=auto&width=640
- Diesel look 10, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/diesel/ready_to_wear/photos/0010-7ba1e4dc.jpg?format=auto&width=640
- Giorgio Armani look 90, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/giorgio-armani/ready_to_wear_menswear/photos/0090-9654f13f.jpg?format=auto&width=640
- Brunello Cucinelli look 6, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/brunello-cucinelli/ready_to_wear_menswear/photos/0006-cbbd1716.jpg?format=auto&width=640
- Paul Smith look 23, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/paul-smith/ready_to_wear_menswear/photos/0023-8f9ce33c.jpg?format=auto&width=640
- Shinyakozuka look 1, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/shinyakozuka/ready_to_wear_menswear/photos/0001-ddec992b.jpg?format=auto&width=640
- Tod's look 14, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/tod-s/ready_to_wear_menswear/photos/0014-7d3a11c1.jpg?format=auto&width=640
- Act No.1 look 2, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/act-no-1/ready_to_wear/photos/0002-28565a55.jpg?format=auto&width=640
- Umit Benan look 14, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/umit-benan/ready_to_wear_menswear/photos/0014-e3a3481e.jpg?format=auto&width=640
- Boglioli look 17, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/boglioli/ready_to_wear_menswear/photos/0017-7deb5440.jpg?format=auto&width=640

## FAQ

**How popular was smoke at the Milan Men's Fashion Week SS27 menswear shows?**

Smoke appeared in 80 looks from 24 designers. That is 6.0% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.

**Is smoke a trend for spring 2027?**

Steady on the runways. Its share of looks is 6.0%, about the same as SS26 (6.3%).

**Which designers showed the most smoke for SS27?**

Giorgio Armani (14 looks), Thom Browne (10 looks) and Paul Smith (9 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.

## Related trends

- [White](https://tfashion.ai/runway/ss27/menswear/milan/white): 33.9% of looks
- [Butter Yellow](https://tfashion.ai/runway/ss27/menswear/milan/butter-yellow): 2.6% of looks
- [Ecru](https://tfashion.ai/runway/ss27/menswear/milan/ecru): 5.4% of looks
- [Rose](https://tfashion.ai/runway/ss27/menswear/milan/rose): 2.5% of looks
- [Camel](https://tfashion.ai/runway/ss27/menswear/milan/camel): 6.4% of looks
- [Elemental Gray](https://tfashion.ai/runway/ss27/menswear/milan/elemental-gray): 14.2% of looks
- [Midnight Blue](https://tfashion.ai/runway/ss27/menswear/milan/midnight-blue): 10.7% of looks
- [Black](https://tfashion.ai/runway/ss27/menswear/milan/black): 31.6% of looks

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).