# Nordic Blue Menswear Color Trend, Spring 2027 Runways Source: https://tfashion.ai/runway/ss27/menswear/nordic-blue Data refreshed: September 29, 2026 Nordic blue appeared in 4.8% of looks at the SS27 menswear shows, down from 5.9% in SS26. 98 designers showed it across 233 looks. ## Numbers - Share of looks: 4.8% - Share in SS26: 5.9% - Change: −1.1 pts (fading) - Looks: 233 - Designers: 98 - Rank: #11 of 57 key colors by share of looks - Closest Pantone: 17-4023 TCX (#5B7E98) ## Top designers by look count - Giorgio Armani: 8 - Dolce & Gabbana: 7 - Louis Vuitton: 7 - 95 more designers in T-Fashion ## By fashion week - Paris: 4.8% of looks (89 looks) - Milan: 5.2% of looks (69 looks) - New York: 3.5% of looks (17 looks) - London: 6.2% of looks (27 looks) ## Worn with - Jeans (apparel): 37% of the trend's looks - Jacket (apparel): 24% of the trend's looks - Checked (pattern): 4% of the trend's looks - Abstract (pattern): 4% of the trend's looks - Denim (fabric): 53% of the trend's looks - Twill (fabric): 16% of the trend's looks ## Runway looks 11 of 233 looks. Every look is in T-Fashion. - Brioni look 34, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/brioni/ready_to_wear_menswear/photos/0034-5f77d453.jpg?format=auto&width=640 - Attachment look 18, Tokyo: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/tokyo/attachment/ready_to_wear_menswear/photos/0018-ed909e41.jpg?format=auto&width=640 - Lemaire look 34, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/lemaire/ready_to_wear_menswear/photos/0034-b155ab53.jpg?format=auto&width=640 - Act No.1 look 26, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/act-no-1/ready_to_wear/photos/0026-05f43d18.jpg?format=auto&width=640 - Dior Men look 22, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/dior-men/ready_to_wear_menswear/photos/0022-5cf6a2cf.jpg?format=auto&width=640 - Celine look 24, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/celine/ready_to_wear_menswear/photos/0024-b9a83c39.jpg?format=auto&width=640 - William Fan look 12, Berlin: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/berlin/william-fan/ready_to_wear/photos/0012-af813d7f.jpg?format=auto&width=640 - Giorgio Armani look 108, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/giorgio-armani/ready_to_wear_menswear/photos/0108-9c961df4.jpg?format=auto&width=640 - Emporio Armani look 52, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/emporio-armani/ready_to_wear/photos/0052-5053ed48.jpg?format=auto&width=640 - Diesel look 59, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/diesel/ready_to_wear/photos/0059-59ab58f4.jpg?format=auto&width=640 - Kolor look 31, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/kolor/ready_to_wear_menswear/photos/0031-24016d5f.jpg?format=auto&width=640 ## FAQ **How popular was nordic blue at the SS27 menswear shows?** Nordic blue appeared in 233 looks from 98 designers. That is 4.8% of all looks T-Fashion analyzed for the SS27 menswear shows. **Is nordic blue a trend for spring 2027?** Fading on the runways. Its share of looks is 4.8%, down from 5.9% in SS26. **Which designers showed the most nordic blue for SS27?** Giorgio Armani (8 looks), Dolce & Gabbana (7 looks) and Louis Vuitton (7 looks). **Which fashion week showed the most nordic blue?** London, where 6.2% of looks carried it (27 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [White](https://tfashion.ai/runway/ss27/menswear/white): 30.8% of looks - [Butter Yellow](https://tfashion.ai/runway/ss27/menswear/butter-yellow): 2.2% of looks - [Lemon](https://tfashion.ai/runway/ss27/menswear/lemon): 1.7% of looks - [Scarlet](https://tfashion.ai/runway/ss27/menswear/scarlet): 4.5% of looks - [Ecru](https://tfashion.ai/runway/ss27/menswear/ecru): 4.2% of looks - [Orange](https://tfashion.ai/runway/ss27/menswear/orange): 1.3% of looks - [Mint](https://tfashion.ai/runway/ss27/menswear/mint): 0.7% of looks - [Midnight Blue](https://tfashion.ai/runway/ss27/menswear/midnight-blue): 9.8% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).