# Old Money Menswear Trend, Spring 2027 Runways Source: https://tfashion.ai/runway/ss27/menswear/old-money Data refreshed: September 29, 2026 Old Money appeared in 4.8% of looks at the SS27 menswear shows, up from 3.1% in SS26. 36 designers showed it across 231 looks. ## Numbers - Share of looks: 4.8% - Share in SS26: 3.1% - Change: +1.7 pts (rising) - Looks: 231 - Designers: 36 - Rank: #13 of 44 key themes by share of looks ## Top designers by look count - Ralph Lauren: 50 - Brunello Cucinelli: 28 - Canali: 20 - 33 more designers in T-Fashion ## By fashion week - Paris: 1.6% of looks (29 looks) - Milan: 13.9% of looks (185 looks) - London: 3.0% of looks (13 looks) ## Worn with - Pants (apparel): 74% of the trend's looks - Jacket (apparel): 71% of the trend's looks - White (color): 51% of the trend's looks - Black (color): 26% of the trend's looks - Quiet Luxury (theme): 57% of the trend's looks - Preppy (theme): 31% of the trend's looks ## Runway looks 11 of 231 looks. Every look is in T-Fashion. - Brioni look 2, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/brioni/ready_to_wear_menswear/photos/0002-dde1f557.jpg?format=auto&width=640 - Etro look 2, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/etro/ready_to_wear_menswear/photos/0002-6e14fe24.jpg?format=auto&width=640 - Ralph Lauren look 3, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ralph-lauren/ready_to_wear_menswear/photos/0003-9d9711d4.jpg?format=auto&width=640 - Dior Men look 56, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/dior-men/ready_to_wear_menswear/photos/0056-fb25892f.jpg?format=auto&width=640 - Kenzo look 15, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/kenzo/ready_to_wear_menswear/photos/0015-1508e2a7.jpg?format=auto&width=640 - Brunello Cucinelli look 45, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/brunello-cucinelli/ready_to_wear_menswear/photos/0045-61407113.jpg?format=auto&width=640 - Giorgio Armani look 58, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/giorgio-armani/ready_to_wear_menswear/photos/0058-50bc12dd.jpg?format=auto&width=640 - Paul Smith look 7, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/paul-smith/ready_to_wear_menswear/photos/0007-0eb8b1bb.jpg?format=auto&width=640 - Tod's look 14, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/tod-s/ready_to_wear_menswear/photos/0014-7d3a11c1.jpg?format=auto&width=640 - Gucci look 6, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/gucci/ready_to_wear_menswear/photos/0006-f40d4e8d.jpg?format=auto&width=640 - Boglioli look 3, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/boglioli/ready_to_wear_menswear/photos/0003-f537fbb8.jpg?format=auto&width=640 ## FAQ **How popular was Old Money at the SS27 menswear shows?** Old Money appeared in 231 looks from 36 designers. That is 4.8% of all looks T-Fashion analyzed for the SS27 menswear shows. **Is Old Money a trend for spring 2027?** Rising on the runways. Its share of looks is 4.8%, up from 3.1% in SS26. **Which designers showed the most Old Money for SS27?** Ralph Lauren (50 looks), Brunello Cucinelli (28 looks) and Canali (20 looks). **Which fashion week showed the most Old Money?** Milan, where 13.9% of looks carried it (185 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [Preppy](https://tfashion.ai/runway/ss27/menswear/preppy): 11.3% of looks - [Minimalist](https://tfashion.ai/runway/ss27/menswear/minimalist): 23.9% of looks - [Quiet Luxury](https://tfashion.ai/runway/ss27/menswear/quiet-luxury): 16.0% of looks - [Ivy League](https://tfashion.ai/runway/ss27/menswear/ivy-league): 4.3% of looks - [90s Retro](https://tfashion.ai/runway/ss27/menswear/90s-retro): 4.1% of looks - [Riviera](https://tfashion.ai/runway/ss27/menswear/riviera): 6.9% of looks - [Androgynous](https://tfashion.ai/runway/ss27/menswear/androgynous): 19.8% of looks - [Rock](https://tfashion.ai/runway/ss27/menswear/rock): 2.7% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).