# Ecru Color Trend, Spring 2027 · Paris Men's Fashion Week Source: https://tfashion.ai/runway/ss27/menswear/paris/ecru Data refreshed: September 29, 2026 Ecru appeared in 3.3% of looks at the Paris Men's Fashion Week SS27 menswear shows, up from 2.1% in SS26. 27 designers showed it across 61 looks. ## Numbers - Share of looks: 3.3% - Share in SS26: 2.1% - Change: +1.2 pts (rising) - Looks: 61 - Designers: 27 - Rank: #16 of 26 key colors by share of looks - Closest Pantone: 11-0809 TCX (#F3DFCA) ## Top designers by look count - Dries Van Noten: 8 - Dior Men: 5 - Ami Paris: 4 - 24 more designers in T-Fashion ## Worn with - Pants (apparel): 25% of the trend's looks - Jacket (apparel): 21% of the trend's looks - Striped (pattern): 10% of the trend's looks - Twill (fabric): 28% of the trend's looks - Satin (fabric): 13% of the trend's looks ## Runway looks 11 of 61 looks. Every look is in T-Fashion. - Lanvin look 11, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/lanvin/ready_to_wear_menswear/photos/0011-ad561db2.jpg?format=auto&width=640 - Hermès look 26, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/hermes/ready_to_wear_menswear/photos/0026-1b4b1c48.jpg?format=auto&width=640 - Celine look 42, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/celine/ready_to_wear_menswear/photos/0042-57d4ba8c.jpg?format=auto&width=640 - Ami Paris look 54, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/ami-paris/ready_to_wear_menswear/photos/0054-3a4b52c9.jpg?format=auto&width=640 - Dior Men look 4, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/dior-men/ready_to_wear_menswear/photos/0004-653d6a2b.jpg?format=auto&width=640 - Egonlab look 16, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/egonlab/ready_to_wear_menswear/photos/0016-f40c5360.jpg?format=auto&width=640 - Études Studio look 6, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/etudes-studio/ready_to_wear_menswear/photos/0006-7c98814d.jpg?format=auto&width=640 - Dries Van Noten look 8, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/dries-van-noten/ready_to_wear_menswear/photos/0008-e2886302.jpg?format=auto&width=640 - Kenzo look 47, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/kenzo/ready_to_wear_menswear/photos/0047-2331d2bc.jpg?format=auto&width=640 - Doublet look 45, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/doublet/ready_to_wear_menswear/photos/0045-09d3291c.jpg?format=auto&width=640 - Louis Vuitton look 47, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/louis-vuitton/ready_to_wear_menswear/photos/0047-3fd0e324.jpg?format=auto&width=640 ## FAQ **How popular was ecru at the Paris Men's Fashion Week SS27 menswear shows?** Ecru appeared in 61 looks from 27 designers. That is 3.3% of all looks T-Fashion analyzed for the Paris Men's Fashion Week SS27 menswear shows. **Is ecru a trend for spring 2027?** Rising on the runways. Its share of looks is 3.3%, up from 2.1% in SS26. **Which designers showed the most ecru for SS27?** Dries Van Noten (8 looks), Dior Men (5 looks) and Ami Paris (4 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [Scarlet](https://tfashion.ai/runway/ss27/menswear/paris/scarlet): 6.3% of looks - [Butter Yellow](https://tfashion.ai/runway/ss27/menswear/paris/butter-yellow): 2.2% of looks - [Lemon](https://tfashion.ai/runway/ss27/menswear/paris/lemon): 2.1% of looks - [Camel](https://tfashion.ai/runway/ss27/menswear/paris/camel): 6.3% of looks - [Midnight Blue](https://tfashion.ai/runway/ss27/menswear/paris/midnight-blue): 9.6% of looks - [Black](https://tfashion.ai/runway/ss27/menswear/paris/black): 40.5% of looks - [White](https://tfashion.ai/runway/ss27/menswear/paris/white): 24.8% of looks - [Elemental Gray](https://tfashion.ai/runway/ss27/menswear/paris/elemental-gray): 13.0% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).