# Rustic Trend, Spring 2027 · Paris Men's Fashion Week Source: https://tfashion.ai/runway/ss27/menswear/paris/rustic Data refreshed: September 29, 2026 Rustic appeared in 3.4% of looks at the Paris Men's Fashion Week SS27 menswear shows, up from 1.2% in SS26. 23 designers showed it across 63 looks. ## Numbers - Share of looks: 3.4% - Share in SS26: 1.2% - Change: +2.2 pts (rising) - Looks: 63 - Designers: 23 - Rank: #19 of 25 key themes by share of looks ## Top designers by look count - John Alexander Skelton: 11 - Ziggy Chen: 11 - Undercover: 8 - 20 more designers in T-Fashion ## Worn with - Pants (apparel): 60% of the trend's looks - Shirts (apparel): 40% of the trend's looks - Chocolate (color): 22% of the trend's looks - Sand (color): 19% of the trend's looks - Avant-Garde (theme): 30% of the trend's looks - Indie (theme): 24% of the trend's looks ## Runway looks 11 of 63 looks. Every look is in T-Fashion. - Ziggy Chen look 29, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/ziggy-chen/ready_to_wear_menswear/photos/0029-51d13a1a.jpg?format=auto&width=640 - Dior Men look 61, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/dior-men/ready_to_wear_menswear/photos/0061-8a883cfa.jpg?format=auto&width=640 - Beautiful People look 17, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/beautiful-people/ready_to_wear_menswear/photos/0017-419e3aff.jpg?format=auto&width=640 - Auralee look 31, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/auralee/ready_to_wear_menswear/photos/0031-88dc07e7.jpg?format=auto&width=640 - Song For The Mute look 7, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/song-for-the-mute/ready_to_wear_menswear/photos/0007-c3a53028.jpg?format=auto&width=640 - Lemaire look 31, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/lemaire/ready_to_wear_menswear/photos/0031-83825543.jpg?format=auto&width=640 - Undercover look 11, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/undercover/ready_to_wear_menswear/photos/0011-705c7715.jpg?format=auto&width=640 - Kenzo look 37, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/kenzo/ready_to_wear_menswear/photos/0037-3ca2116e.jpg?format=auto&width=640 - Études Studio look 11, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/etudes-studio/ready_to_wear_menswear/photos/0011-0a028193.jpg?format=auto&width=640 - Hermès look 24, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/hermes/ready_to_wear_menswear/photos/0024-0dfccaf1.jpg?format=auto&width=640 - Ssstein look 18, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/ssstein/ready_to_wear_menswear/photos/0018-37de8b06.jpg?format=auto&width=640 ## FAQ **How popular was Rustic at the Paris Men's Fashion Week SS27 menswear shows?** Rustic appeared in 63 looks from 23 designers. That is 3.4% of all looks T-Fashion analyzed for the Paris Men's Fashion Week SS27 menswear shows. **Is Rustic a trend for spring 2027?** Rising on the runways. Its share of looks is 3.4%, up from 1.2% in SS26. **Which designers showed the most Rustic for SS27?** John Alexander Skelton (11 looks), Ziggy Chen (11 looks) and Undercover (8 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [Minimalist](https://tfashion.ai/runway/ss27/menswear/paris/minimalist): 24.6% of looks - [Quiet Luxury](https://tfashion.ai/runway/ss27/menswear/paris/quiet-luxury): 13.0% of looks - [Indie](https://tfashion.ai/runway/ss27/menswear/paris/indie): 12.3% of looks - [Preppy](https://tfashion.ai/runway/ss27/menswear/paris/preppy): 10.4% of looks - [Sportcore](https://tfashion.ai/runway/ss27/menswear/paris/sportcore): 7.0% of looks - [90s Retro](https://tfashion.ai/runway/ss27/menswear/paris/90s-retro): 4.6% of looks - [70s Retro](https://tfashion.ai/runway/ss27/menswear/paris/70s-retro): 7.0% of looks - [Utilitarian](https://tfashion.ai/runway/ss27/menswear/paris/utilitarian): 12.5% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).