# White Color Trend, Spring 2027 · Paris Men's Fashion Week

Source: https://tfashion.ai/runway/ss27/menswear/paris/white
Data refreshed: September 29, 2026

White appeared in 24.8% of looks at the Paris Men's Fashion Week SS27 menswear shows, down from 27.5% in SS26. 57 designers showed it across 461 looks.

## Numbers

- Share of looks: 24.8%
- Share in SS26: 27.5%
- Change: −2.7 pts (fading)
- Looks: 461
- Designers: 57
- Rank: #2 of 26 key colors by share of looks
- Closest Pantone: 11-0601 TCX (#F4F9FF)

## Top designers by look count

- Rick Owens: 31
- Dior Men: 27
- Comme Des Garçons Homme Plus: 19
- 54 more designers in T-Fashion

## Worn with

- Shirts (apparel): 45% of the trend's looks
- Pants (apparel): 21% of the trend's looks
- Striped (pattern): 28% of the trend's looks
- Checked (pattern): 4% of the trend's looks
- Poplin (fabric): 37% of the trend's looks
- Twill (fabric): 21% of the trend's looks

## Runway looks

11 of 461 looks. Every look is in T-Fashion.

- System look 19, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/system/ready_to_wear_menswear/photos/0019-4e740dc5.jpg?format=auto&width=640
- Agnes B look 1, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/agnes-b/ready_to_wear_menswear/photos/0001-390ffd6a.jpg?format=auto&width=640
- Dior Men look 18, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/dior-men/ready_to_wear_menswear/photos/0018-b206172b.jpg?format=auto&width=640
- Soshiotsuki look 3, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/soshiotsuki/ready_to_wear_menswear/photos/0003-dd552fdb.jpg?format=auto&width=640
- Beautiful People look 20, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/beautiful-people/ready_to_wear_menswear/photos/0020-cc3e48fd.jpg?format=auto&width=640
- Givenchy look 34, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/givenchy/ready_to_wear_menswear/photos/0034-83be0909.jpg?format=auto&width=640
- Lanvin look 5, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/lanvin/ready_to_wear_menswear/photos/0005-46054a02.jpg?format=auto&width=640
- Études Studio look 7, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/etudes-studio/ready_to_wear_menswear/photos/0007-c8d5c7f9.jpg?format=auto&width=640
- Hermès look 27, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/hermes/ready_to_wear_menswear/photos/0027-98f18656.jpg?format=auto&width=640
- Feng Chen Wang look 9, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/feng-chen-wang/ready_to_wear_menswear/photos/0009-75af5d0b.jpg?format=auto&width=640
- Sean Suen look 20, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/sean-suen/ready_to_wear_menswear/photos/0020-2cb8299f.jpg?format=auto&width=640

## FAQ

**How popular was white at the Paris Men's Fashion Week SS27 menswear shows?**

White appeared in 461 looks from 57 designers. That is 24.8% of all looks T-Fashion analyzed for the Paris Men's Fashion Week SS27 menswear shows.

**Is white a trend for spring 2027?**

Fading on the runways. Its share of looks is 24.8%, down from 27.5% in SS26.

**Which designers showed the most white for SS27?**

Rick Owens (31 looks), Dior Men (27 looks) and Comme Des Garçons Homme Plus (19 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.

## Related trends

- [Scarlet](https://tfashion.ai/runway/ss27/menswear/paris/scarlet): 6.3% of looks
- [Butter Yellow](https://tfashion.ai/runway/ss27/menswear/paris/butter-yellow): 2.2% of looks
- [Lemon](https://tfashion.ai/runway/ss27/menswear/paris/lemon): 2.1% of looks
- [Ecru](https://tfashion.ai/runway/ss27/menswear/paris/ecru): 3.3% of looks
- [Camel](https://tfashion.ai/runway/ss27/menswear/paris/camel): 6.3% of looks
- [Midnight Blue](https://tfashion.ai/runway/ss27/menswear/paris/midnight-blue): 9.6% of looks
- [Black](https://tfashion.ai/runway/ss27/menswear/paris/black): 40.5% of looks
- [Elemental Gray](https://tfashion.ai/runway/ss27/menswear/paris/elemental-gray): 13.0% of looks

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).