# Preppy Menswear Trend, Spring 2027 Runways Source: https://tfashion.ai/runway/ss27/menswear/preppy Data refreshed: September 29, 2026 Preppy appeared in 11.3% of looks at the SS27 menswear shows, up from 5.5% in SS26. 94 designers showed it across 547 looks. ## Numbers - Share of looks: 11.3% - Share in SS26: 5.5% - Change: +5.8 pts (rising) - Looks: 547 - Designers: 94 - Rank: #6 of 44 key themes by share of looks ## Top designers by look count - Thom Browne: 52 - Tommy Hilfiger: 37 - Ralph Lauren: 34 - 91 more designers in T-Fashion ## By fashion week - Paris: 10.4% of looks (194 looks) - Milan: 13.8% of looks (183 looks) - New York: 18.2% of looks (88 looks) - London: 14.2% of looks (62 looks) ## Worn with - Jacket (apparel): 51% of the trend's looks - Shirts (apparel): 47% of the trend's looks - White (color): 47% of the trend's looks - Black (color): 33% of the trend's looks - Ivy League (theme): 32% of the trend's looks - Sportcore (theme): 16% of the trend's looks ## Runway looks 11 of 547 looks. Every look is in T-Fashion. - Libertine look 23, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/new-york/libertine/ready_to_wear/photos/0023-696123d5.jpg?format=auto&width=640 - Kenzo look 23, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/kenzo/ready_to_wear_menswear/photos/0023-57344d76.jpg?format=auto&width=640 - Louis Vuitton look 53, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/louis-vuitton/ready_to_wear_menswear/photos/0053-f9630eac.jpg?format=auto&width=640 - Thom Browne look 37, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/thom-browne/ready_to_wear_menswear/photos/0037-0891fad8.jpg?format=auto&width=640 - Officine Générale look 30, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/officine-generale/ready_to_wear_menswear/photos/0030-b8e70e42.jpg?format=auto&width=640 - Tommy Hilfiger look 64, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/new-york/tommy-hilfiger/ready_to_wear_womenswear/photos/0064-79fa91da.jpg?format=auto&width=640 - Dior Men look 49, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/dior-men/ready_to_wear_menswear/photos/0049-eab70070.jpg?format=auto&width=640 - Giorgio Armani look 116, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/giorgio-armani/ready_to_wear_menswear/photos/0116-45f8e00e.jpg?format=auto&width=640 - Ralph Lauren look 62, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ralph-lauren/ready_to_wear_menswear/photos/0062-e8af1a9e.jpg?format=auto&width=640 - Auralee look 21, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/auralee/ready_to_wear_menswear/photos/0021-2ca1c139.jpg?format=auto&width=640 - Kolor look 23, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/kolor/ready_to_wear_menswear/photos/0023-67894573.jpg?format=auto&width=640 ## FAQ **How popular was Preppy at the SS27 menswear shows?** Preppy appeared in 547 looks from 94 designers. That is 11.3% of all looks T-Fashion analyzed for the SS27 menswear shows. **Is Preppy a trend for spring 2027?** Rising on the runways. Its share of looks is 11.3%, up from 5.5% in SS26. **Which designers showed the most Preppy for SS27?** Thom Browne (52 looks), Tommy Hilfiger (37 looks) and Ralph Lauren (34 looks). **Which fashion week showed the most Preppy?** New York, where 18.2% of looks carried it (88 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [Minimalist](https://tfashion.ai/runway/ss27/menswear/minimalist): 23.9% of looks - [Quiet Luxury](https://tfashion.ai/runway/ss27/menswear/quiet-luxury): 16.0% of looks - [Ivy League](https://tfashion.ai/runway/ss27/menswear/ivy-league): 4.3% of looks - [90s Retro](https://tfashion.ai/runway/ss27/menswear/90s-retro): 4.1% of looks - [Riviera](https://tfashion.ai/runway/ss27/menswear/riviera): 6.9% of looks - [Androgynous](https://tfashion.ai/runway/ss27/menswear/androgynous): 19.8% of looks - [Rock](https://tfashion.ai/runway/ss27/menswear/rock): 2.7% of looks - [Country Club](https://tfashion.ai/runway/ss27/menswear/country-club): 2.0% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).